Tag Archives: #dellb2b

All set for the huddle on November 3

Posted on October 31, 2011 at 8:46 pm UK

Planning is complete and things are all set for the Dell B2B Social Media Huddle that takes place in London on November 3.

For this fourth B2B social media networking event that Kerry Bridge and I have organized, we’re expecting a full house at Google’s London headquarters, the venue for our get-together. All 90 free tickets sold out long ago and there’s a waiting list. (If you have a ticket but now can’t make it on the day, please let us know so we can make a wait-lister happy.)

We have a great programme for everyone that includes formal keynote presentations:

  • Lee Bryant, co-founder and Director, Headshift, on social business
  • Cairbre Sugrue, Managing Director Technology, Edelman UK, on trust
  • Azeem Azhar, founder and CEO of PeerIndex, on influence marketing and measurement

And, there is the popular unconference aspect, with sessions run by anyone who would like to talk on a topic they believe will be of distinct interest and value to a B2B audience. So far, we have the following sessions confirmed:

  • Benjamin Ellis, Redcatco: From off-line to on-line – QR Codes, geo-location and what comes next
  • Jas Dhaliwal, AVG.com: Tactics and strategies for connecting with communities
  • Rob Shimmin, Shimmin Brand Protection: Social Media – Letting your corporate guard down?
  • Andrew Grill, PeopleBrowser: How social is impacting TV and all forms of traditional media, from production to consumption

If you have an idea for an unconference session you’d like to run, let us know. There will be an opportunity to do that on the day.

Everyone who’s got a ticket will have received an email from Kerry today with details of the agenda, venue, timings, etc. So we look forward to seeing you in London on November 3!

If you can’t physically attend but want to participate remotely or follow the event virtually, there are a variety of ways you can connect and join the conversation:

Catch the keynotes and other sessions after the event as FIR podcasts. We’ll also upload presentations to Dell’s Slideshare page.

[The Conversation Prism graphic in the image above used under CC license from Brian Solis.]

Get your ticket now and be part of the Dell B2B Social Media Huddle in November

Posted on September 15, 2011 at 2:47 pm UK

Kerry Bridge and I discussed the forthcoming Dell B2B Social Media Huddle today as we continued our planning for the fourth in this series of one-day business briefings that have proven to be popular during the past few years.

The next one on November 3, 2011, look like it will be equally popular. We saw that all 70 tickets we’d made available via the online booking system have already gone. Sold out!

So we’ve made another 20 tickets available. Register now. Please act fast fast as we expect these to go quickly too. After that, it’s unlikely we can squeeze anyone else in due to the venue’s physical limitations.

It’s free to participate in, ie, there’s no financial cost to register. If you’re a LinkedIn member, event registration information is available in the B2B Social Media Huddle Group (ask to join if you’re not in that group already).

Key update points:

70 tickets sold, 20 more now available.

Keynote speakers:

  • Lee Bryant, co-founder and Director, Headshift, on social business.
  • Cairbre Sugrue, Managing Director Technology, Edelman UK, on trust.
  • Azeem Azhar, founder and CEO of PeerIndex, on influence marketing and measurement.

Unconference sessions so far:

  • QR codes, geo-location and more.
  • How crowdsourcing can help your business deliver better products and services.
  • Google+, Facebook and using social networks for B2B marketing.

If you want to speak, let us know. If you have ideas for topics, let us know.

See you in London on November 3!

If you can’t physically attend but want to participate remotely or follow the event virtually, you can join the conversation at the hashtag #dellb2b. Catch the keynotes and other sessions after the event as FIR podcasts. We’ll also upload presentations to Dell’s Slideshare page.

[The Conversation Prism graphic in the image above used under CC license from Brian Solis.]

Related post:

Sign up for the fourth Dell B2B Social Media Huddle

Posted on August 23, 2011 at 10:40 am UK

Helping people understand the role social media plays in business, and how to use it effectively in business-to-business communication, is once again the focus of the Dell B2B Social Media Huddle that takes place in London on November 3, 2011.

I’ve partnered again with Kerry Bridge at Dell to bring you this one-day event, the fourth huddle we’ve done. We’re repeating the winning formula of the previous ones with a mix of formal keynotes, unconference sessions – where you get to decide what the topics for discussion are – social networking and a post-event tweetup.

If your business involves reaching out to other businesses, this event is definitely for you. It’s free to participate in, ie, there’s no financial cost to register. You’ll gain actionable insights in keynotes from opinion leaders including:

  • Lee Bryant, co-founder and Director, Headshift, on social business.
  • Cairbre Sugrue, Managing Director Technology, Edelman UK, on trust.
  • Azeem Azhar, founder and CEO of PeerIndex, on influence marketing and measurement.

Our overall planning has the huddle structure shaping up like this:

  • Morning: keynotes, networking, lunch
  • Afternoon: informal unconference sessions, networking
  • Early evening: tweetup

B2B-focused topics we’d like to see addressed in unconference sessions include using Google+, SEO best practices, what makes an engaged brand, emerging technologies and tools eg QR codes.

If you’d like to share a case study, some social media tips, lead a topical discussion on one of the topics mentioned above or share a skill in an unconference session, let us know.

The keynotes and many unconference sessions will be recorded and published as For Immediate Release audio podcasts, as we’ve done with each previous huddle. And, to wrap things up on a social note, there’s a tweetup after the event.

Email invitations will be going out from Dell starting this week. If you’re a LinkedIn member, event registration information is available in the B2B Social Media Huddle Group (ask to join if you’re not in that group already).

If you can’t physically attend but want to participate remotely or follow the event virtually, you can join the conversation at the hashtag #dellb2b. Catch the keynotes and other sessions after the event as FIR podcasts. We’ll also upload presentations to Dell’s Slideshare page.

Looking forward to November 3!

[The Conversation Prism graphic in the image above used under CC license from Brian Solis.]

FIR Speakers and Speeches: Brian Solis at Dell B2B Social Media Huddle

Posted on March 21, 2011 at 12:50 pm UK

briansolis-dellb2b-Mar11

The third Dell B2B Social Media Huddle took place in London on March 17, 2011. Organized jointly by Dell, Google and FIR, the event featured social business expert Brian Solis and was characterized by its popular unconference approach, enabling anyone to present on a topic or lead a breakout discussion.

In front of a packed room at Google’s London headquarters, Solis explained the concepts of social business and the social customer and their significance in the business-to-business area. During an open Q&A discussion facilitated by FIR co-host Neville Hobson, Solis offered insights into the concept of Behaviorgraphics with ‘benevolence’ at its centre and why he believes “if ignorance is bliss, awareness is enlightening.”

You can view Solis’ presentation, titled “Engage” (embedded below, or at Slideshare if you don’t see the embed), and follow as you listen to the podcast.

Dell B2B Huddle UK with Brian Solis
View more presentations from Brian Solis

To conclude a lively and compelling one-hour discussion, Solis offered his impressions from SXSW Interactive – the five-day conference and networking event on emerging technology that takes place in in Austin, Texas, each March – highlighting what’s hot, what’s on the radar, and what it will mean for B2B in particular.

(Photo of Brian Solis courtesy of Benjamin Ellis, used under Creative Commons permission. See all photos from this event tagged dellb2b at Flickr. See Twitter conversations under the hashtag #dellb2b.)

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About Brian Solis

Brian Solis is principal at Altimeter Group, a research-based advisory firm in Silicon Valley. Solis is globally recognized as one of the most prominent thought leaders and published authors in new media. A digital analyst, sociologist, and futurist, Solis has studied and influenced the effects of emerging media on business, marketing, publishing, and culture. His current book, Engage!, is regarded as the industry reference guide for businesses to build and measure success in the social web; a revised second edition was published in March 2011.

His blog, BrianSolis.com is among the world’s leading business and marketing online resources, ranking among the top 1% of all blogs tracked by Technorati. Solis is also ranked as one of the leading voices in the AdAge Power 150 index of worldwide marketing bloggers. He actively contributes to FastCompany, BusinessWeek, AdAge, Harvard Business Review, and Mashable.  He also shares his vision and experiences through keynotes and presentations at conferences and events worldwide to help organizations understand and embrace the dynamics defining the rise of social business.

Connect with Brian on Twitter: @briansolis.

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Share your comments or questions about this podcast, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

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This FIR Speakers & Speeches podcast is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)

Brian Solis keynotes at next Dell B2B Social Media Huddle in London

Posted on February 23, 2011 at 11:37 am UK

huddle11If social media can transform business-to-business marketing, as Paul Gillin and Eric Schwarzman argue in their new book, Social Marketing to the Business Customer, then the Dell B2B Social Media Huddle taking place in London on March 17 couldn’t be more timely.

This will be the third such event that I’ve been involved with, working with Kerry Bridge at Dell UK to put together a programme that enables participants to exchange some best practice thinking and learn what others are doing in an area of business that too often is over-shadowed by its B2C compatriot.

As with each previous huddle, we offer an experience that includes the interaction with others with an interest in this area, and includes an informal social get-together after the event for drinks and conversation aka a tweetup.

briansolis-smThe spotlight of this huddle, though, is the participation of Brian Solis who will deliver the keynote presentation.

Brian is globally-recognized as one of the most prominent thought leaders and published authors in new media. A digital analyst, sociologist, and futurist, he has influenced the effects of emerging media on the convergence of marketing, communications, and publishing. He is principal of FutureWorks, an award-winning new media and business strategy consultancy in Silicon Valley, and has led interactive and social programmes for Fortune 500 companies, notable celebrities, and Web 2.0 start-ups. He blogs at BrianSolis.com.

We’re thrilled Brian is able to be part of this event during his time in London. He’ll also be signing copies of his book, Engage!

We’re also thrilled to partner with Google UK who will be hosting us at their London office.

We’re encouraging participants to lead an unconference session on the day. This could be a topical discussion (roundtable), sharing a case study or discussing industry insights. As spaces for this event are limited, it’s being organized on a by-invitation-only basis. Invitations have already gone out and we’re expecting a full house on March 17.

But there are plenty of ways you can participate virtually. There’s a hashtag, of course – #dellb2b – so you can see and participate in the conversation via Twitter. There will no doubt be blog posts, photos and presentations posted to Slideshare. And we will be recording Brian’s presentation and the unconference sessions and publishing them as FIR Speakers & Speeches podcasts.

Plenty to look forward to on March 17.