Making the #CIPRSM redundant

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One of the great things about a professional association is that it can be a powerful force for change in taking a leading and proactive stand in helping those in the profession – association members or not – understand and more likely embrace the change if that’s a goal. I see that as a great […]

New guide to better understanding social media from the CIPR

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Understanding the social media landscape can be trickier than it might seem. In the context of how and where social media fits into traditional marketing and communication activity – what it can deliver, how you benchmark it, how you measure the return on your investment, how to understand and assess the risks of using it […]

FIR Interview: Adam Parker, RealWire, on the roles of listening and influence

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In today’s professional development landscape, a major educational imperative for PR practitioners, marketers and others involved in online engagement is knowing how to find influential voices across the social web: what to look for, where to focus your attention, what tools are there to help you, and where do you start. One man who has […]

FIR Speakers and Speeches: Robert Scoble and Shel Israel in London on ‘Age of Context’ #AoCUK #CIPR

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Five converging forces – mobile, social media, data, sensors and location – are reshaping our lives and will have profound effects on each of us individually, in the workplace and in our society at large during the coming decade. This central premise was at the heart of a compelling discussion that took place at Google […]

Scoble and Israel join up the dots #AoCUK #CIPR

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About 100 people gathered in Google’s London campus last night to hear Robert Scoble and Shel Israel talk about concepts, ideas, experiences, trends and realities surrounding some of the themes and topics in their new book, Age of Context, published in September. The widely-anticipated event was organized by the CIPR and sponsored by Precise. Age […]

The Age of Context comes to London in October

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If you’re a follower of trends in technologies and people’s behaviours – and that mashup between the two – an event in London next month will be of interest to you. On October 28, Robert Scoble and Shel Israel will be in London as guests of the Chartered Institute of Public Relations (CIPR) and their […]

Underpinning how social you want your PR

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It was great to see tweets like this one from Lisa Pool as we concluded “How social do you want your PR?” at the headquarters of the Chartered Institute of Public Relations (CIPR) in London on January 24. The title of the evening meeting – one in the CIPR’s Social Summer series of conversation and […]

How social do you want your PR?

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That’s the title of a discussion session I’ll be leading in London on Thursday December 6 January 24, 2013 as part of the CIPR’s Social Summer series of meetings, designed to encourage an informal and relaxed atmosphere with interesting conversation and networking opportunities. [Update Dec 4:] It looks like Christmas festivities have had an influence […]

The journey begins: guidance from the CIPR on PR and Wikipedia published

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It’s taken quite a while but it’s finally here – Wikipedia Best Practice Guidance for Public Relations Professionals: version 1 of a document that sets out a formal picture on how the Chartered Institute of Public Relations (CIPR) believes public relations practitioners should behave when it comes to content on Wikipedia. The most controversial view […]