Introducing “FIR B2B” with Paul Gillin and Allan Schoenberg

How do B2B communicators evaluate and integrate the changes happening from digital media? What are the top brands doing to maintain marketing and sales leadership? Who are the people shaping the ideas and thoughts around B2B brands and marketing ideas? If you think B2B social marketing is just a minor variation on the practices that […]

In B2B marketing, content is king

An interesting report was published last week by the Content Marketing Institute and Marketing Profs in the US on B2B content marketing and predictions for 2013 in the US market. Wikipedia defines “content marketing” thus: Content marketing is an umbrella term encompassing all marketing formats that involve the creation and sharing of content in order […]