Designed to raise awareness and understanding about social media among specific groups of employees through an immersive and interactive approach to the subject matter, half-day and full-day workshops will enable your staff to really see what social media can do for them and your business.
Review this example workshop structure to see what I mean.
Social Media: A Bird’s Eye View
Pre-Event Research and Customization
Key to the success of a workshop will be pre-event preparation that is directly related to your business and particular circumstances, and which will inlcude:
- Best practice in social media usage by companies in your industry sector
- Social media usage and effectiveness assessment of your peer group
- Summary case studies of social media usage and activity in Second Life by large global organizations
Then comes the workshop itself which will include these topic elements:
Seismic Shifts and Business Impacts
- Disruptive change and shifting trust
- The social media ecosystem explained
- The contrast: old world (centralized, formal one-way messaging) and new world (many-to-many, informal communication)
- Understanding the choices facing businesses: command-and-control or engagement
Social Media Overviews
- Blogs: engagement and community
- Which organizations are blogging and why: case studies
- Emerging platforms: micro-blogging
- Wikis: the collaborative workplace
- RSS: time-saving aggregation of news and information
- Latest technical developments and what this means for communication
- Podcasting: the influence of voice
- What some organizations are doing with podcasting – audio and video – and why: case studies
- YouTube, MySpace, Facebook… how big is the iceberg?
The Business Impact of Social Media: Challenges and Opportunities
- Social media are about establishing relationships: trust, transparency and authenticity
- Who do you pay attention to? How to determine the influence level of bloggers
- The effects of blogs and other social media on corporate reputation (and what can happen if you don’t pay attention)
- Who should blog? How about the CEO or other senior executive?
- The role of the communicator in executive blogging
- Tagging and social bookmarking
- Microformats and easily connecting content with people
- Widgets: the user experience on the website or elsewhere
Seismic Shifts Continued: Virtual Communities
- The virtual landscape today
- What is Second Life?
- Organizations participating in Second Life: Why they are and what are the business benefits. Some case studies
- How close are we to the ’3D Web’? A glimpse into the near future where technology is driving rapid and disruptive change
- Lead participants on a journey through a complex evolving landscape, from websites to weblogs, from the 30-second spot to user-generated video, from real life to virtual worlds… all with the goal of enabling discovery and a desire for experimentation
- Key focus: Understanding the role social media can play as an integral part of your business strategy – alongside marketing and communication
- Identify specific areas where a social media strategy can have measurable and disruptive business impact
- Raise employees’ awareness levels of the breadth and depth of what social media can do for them
- Equip employees with specific topic knowledge to enable them to understand how to engage confidently and effectively with staff and customers
If you’d like to discuss, please contact me. If you want to talk right this second, call me at +44 7824 33 7000.
[Updated: June 3, 2007]