Why the C-suite don’t ‘get’ social media marketing – and how to change that

The boardroom

It's a sad business reality that, in mid-2014, social media is still a bit of a taboo subject in the corporate boardroom. Writing in the Guardian, Sharon Flaherty assesses a business landscape where half of global boardrooms ignore social media … [Continue reading]

Defining Twitter by more than the numbers


Twitter reported its financial results for the second quarter 2014 this week: Q2 revenue of $312 million, up 124% year-over-year Q2 net loss of $145 million and non-GAAP net income of $15 million Q2 GAAP EPS of ($0.24) and non-GAAP EPS of … [Continue reading]

Factory Media talks Programmatic and Native Advertising


Guest author Chris Talintyre is Head of Audience Development & Activation at Factory Media and talks about the power of understanding huge audiences in real-time and the opportunities it’s bringing to leading brands targeting sports … [Continue reading]