Social marketing and social PR: never the twain shall meet?

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Earlier this month, I took part in a one-hour interview about social media marketing and social PR for a webinar organized by Cision UK and Vocus UK (both, incidentally, now part of the same enterprise). The event was promoted as "The Big … [Continue reading]

Movie marketing with imagination comes to LinkedIn with Taken 3

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Promoting a new movie across the social web nowadays is an integral part of most movie marketing as the film studios and distributors try to get their movie of the moment talked up and shared online. The ultimate goal is more ticket sales and great … [Continue reading]

Marking eight years of Twitter

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I remember when I first started hearing about Twitter, in the summer of 2006 less than six months after the service started earlier that year. As the year progressed, the name kept popping up in blog posts and comments - what social media was, … [Continue reading]