Sprinklr brings social media convergence to global brands

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Since acquiring the Dachis Group earlier this year, social media SaaS vendor Sprinklr has pursued a clear path towards offering its clients a converged social media solution. The convergence of paid, owned and earned social media would, Sprinklr … [Continue reading]

Why the C-suite don’t ‘get’ social media marketing – and how to change that

The boardroom

It's a sad business reality that, in mid-2014, social media is still a bit of a taboo subject in the corporate boardroom. Writing in the Guardian, Sharon Flaherty assesses a business landscape where half of global boardrooms ignore social media … [Continue reading]