Wikipedia and public relations

May 13, 2012

The Science Museum in London is a fascinating place. I spent quite a bit of time there yesterday – and have some pics to show for it – in my first visit in twenty years. It never ceases to amaze me that such an astounding place of learning, wonderment and inspiration is free, as in, [...]

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A universal story for the Olympic Games

May 11, 2012

Change just one letter and it becomes a universal story. Reshared post from +Vic Gundotra This is how to tell a story. Congratulations to P&G on what I think is the best ad I’ve seen this year. Google+: Reshared 1 times Google+: View post on Google+ Post imported by Google+Blog. Created By Daniel Treadwell. See [...]

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Ford embraces social influence marketing in Europe

May 10, 2012

When you look at big corporations and who uses social media well as an integral element in brand and product marketing, one of the companies that stands out is Ford. The US-headquartered vehicle maker has a well-established and credible social media presence and embraces literally all the primary social channels you can think of. I’ve [...]

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FIR Interview: Grantoo co-founder and CEO Dimitri Sillam

May 10, 2012

Student loan debt in the US has reached $1 trillion. Charitable organizations are suffering, but young cash-strapped students haven’t developed a giving habit. Organizations invest considerable sums in corporate social responsibility initiatives for which they get little recognition. Companies want to grow their levels of engagement with important young-adult audiences but struggle for relevance. Wouldn’t [...]

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Bright minds worth a conversation

May 8, 2012

Huge fun this morning engaging in conversation via a Skype video call with students in David Phillips‘ PR class at the University of Gloucester in Cheltenham. I had been due to physically be there but a little transport difficulty presented an opportunity to try a virtual alternative instead. The original plan was to do a [...]

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CEO reputation paramount in the see-thru world

May 7, 2012

What role does the reputation of a company’s chief executive play in the reputation of his or her company and, thus, the likely business success or failure of that company? It’s a crucial question that draws some fascinating answers in the results of new research conducted by PR firm Weber Shandwick. The second installment of [...]

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The Hobson and Holtz Report – Podcast #650: May 7, 2012

May 7, 2012

Content summary: FIR Book Review of “#FAIL” is up; FIR Facebook group is growing; video interviews with Mark Ragan in Amsterdam posted, with Neville about podcasting, with Shel about gamification; Neville guest lecturer at David Phillips’ PR class at University of Gloucester; News That Fits: dealing with corporate reputation crises – Rupert Murdoch and News [...]

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Essential digital diplomacy

May 6, 2012

One of the most prominent and seasoned British government tweeters, Foreign Secretary William Hague, makes a clear statement of the significant role of digital communication channels in the exercise of foreign policy, calling them “an essential tool.” 80 of our Embassies and over 20 UK Ambassadors & top diplomats now on Twitter: #digitaldiplomacy an essential [...]

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A little imagination is key to success with QR codes

May 5, 2012

“QR codes are a waste of time” is a phrase I hear often. While they are becoming more of a feature in brand marketing campaigns, I would agree with critics that how they’re included too often adds little to a campaign. I think it’s not so much that the codes themselves are a waste of [...]

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Email marketing fail

May 5, 2012

I wonder why marketers continue sending out graphics-rich marketing emails when the control over whether your message is seen or not is with the receiver, not you the sender. Take a look at this email I received today. It’s gobbledegook because my email client’s default setting is not to display images unless I choose to [...]

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