You’ll enjoy #Attenzi: it’s far more than just a good read

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Philip Sheldrake‘s new business book Attenzi is published today. Earlier today, I published an FIR Book Review of it as I’d had the opportunity of reading it prior to formal publication. I don’t do many book reviews these days – our FIR Book Reviews Editor, Bob LeDrew, does an admirable and far better job – [...]

Creating a new model PR agency that’s fit for purpose

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Over the weekend, I read the best essay about public relations agencies and their potential future that I’ve read in a very long time. Penned by Paul Holmes – he of The Holmes Report and the SABRE Awards – “10 Ways To Design The PR Agency Of The Future” offers a compelling vision of how [...]

Kred wants to take influence measurement to a new level

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“We all have influence somewhere” is the tag line of Kred, a social influence measurement service created by PeopleBrowsr, a San Francisco-based social media analytics company, to identify influential people in interest-based communities. It’s a credible descriptor to apply to a service that, on the one hand, provides individuals with metrics to show the measurable [...]

The challenges and opportunities for teams working on social media

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Last week, I took part in a great discussion about managing social media for teams. The event was a webinar organized by Our Social Times, the social media agency and event organizer run by Luke Brynley-Jones. Participants in the panel-type discussion  were Thomas Messett, Global Editor in Chief Social Media at Nokia; Leon Chaddock, Managing [...]

Fast talking can get you hired by Pizza Hut

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Here’s an approach to recruitment that turns on its head the traditional ways to choose applicants you want to actually meet and interview and, indeed, the interview method itself. Forbes reports that the Yum! Brands-owned Pizza Hut restaurant chain will be holding interviews on Sunday March 10 during the South by Southwest festival in Austin, [...]

GE’s six dimensions of leadership

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A drum that many communicators bang a lot – I do it, too – is the one that tries to get your attention on the view that an essential role of leadership in organizations is that of communication. I’m not talking about the kind of stuff that many CEOs will do: the employee email, the [...]

A trustworthy method for the new thought leadership model

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The humour in this Dilbert cartoon – the boss talking about blogging his thoughts about his business when in reality it will be his employee doing the thinking and the writing – is a simple but good reminder that expressing opinion online is a lot about authenticity. You may have someone suggesting topics to you [...]

When robots rule the world

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The idea that computers rather than people could make decisions about other people’s intentions in the workplace that I wrote about recently – an IBM security tool can flag “disgruntled employees” – may be the tip of an evolutionary iceberg that spotlights a wider and deeper issue facing developed countries like the US and many [...]

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