Sprinklr brings social media convergence to global brands

Paid Owned EarnedSince acquiring the Dachis Group earlier this year, social media SaaS vendor Sprinklr has pursued a clear path towards offering its clients a converged social media solution.

The convergence of paid, owned and earned social media would, Sprinklr says, provide significant benefits to global brands in four specific areas:

1. Maximize reach across paid, owned and earned social content
2. Integrate planning of content and campaigns across paid, owned and earned channels
3. Conduct automated optimization and amplification of organic content with paid budgets
4. Rapidly determine and close the loop on the ROI of digital advertising

Sprinklr released an integrated paid social media module in April and raised $40 million investment capital.

With news today of its acquisition of paid social solution TBG Digital, Sprinklr looks set to continue its onward march into the marketing departments of more global brands.

The only way is ethics #PRethics

The debate in Committee Room No 10 / pic by Kate Matlock

Committee Room number 10 in the House of Commons in London was the setting in the evening of July 7 for a vibrant debate on a big topic, formally titled “Wearable technology is an ethical nightmare for the communications, marketing and PR professions.”

Organized by The Debating Group and sponsored by the CIPR, the motion was proposed by Stephen Davies and seconded by me; and opposed by Stephen Waddington and seconded by Claire Walker.

About 100 people formed the audience, many of whom contributed opinion and running commentary on Twitter as each of the four speakers made their cases for the motion and against it. Once the formal addresses had been made, debate chair Alastair McCapra opened the debate to the floor where 18 people offered their perspectives to the debate.

It was a most interesting few hours. Opinion during the motions seemed pretty evenly divided, which seems to me to be fairly reflected in the commentary on Twitter. But when it came to the moment of voting, we were firmly defeated – 55 votes against the motion with only 28 for it.

Yet those stark numbers hide one reality, which is that it’s clear to me that this topic is not as black and white as it seems, offering only agreement or disagreement as your options. It is phenomenally nuanced, with so many shades of grey, and where almost everything you might say needing to start with “It depends.”

It’s also clear that the two opposing sides to the motion were far closer in thinking and belief than it may seem. Closer in the view that the topic is largely about people’s behaviours rather than about the wearable tech – meaning, what the tech enables people to do and so what they do or don’t do with it – and largely about providing codes of conduct that would be the roadmap for PR practitioners’ behaviour in how they use wearable tech.

I wholly support that idea although I’m far less optimistic that PR practitioners will simply abide by a code of conduct and not do bad things. If some PRs can’t get even the basics right, why should I have confidence that they can be trusted to do the right thing on their own with something far more important? Having a code is great, but it needs by-example leadership and professional behaviour to make it work at all.

Hence the “it depends” idea where I firmly believe that there won’t be an ethical nightmare as long as we – the profession, consultancies and clients, and individuals – take firm and clear steps to make the landscape anything but an ethical nightmare. We must do this, actively and proactively, collectively and individually.

Unlike my fellow speakers in the debate, I didn’t make a prepared speech. Instead, I prepared talking points from which I highlighted my perspectives to support Stephen. For the purpose of this narrative, let me highlight the bottom line of my argument:

Is there (or will there be) an ethical nightmare for PR, marketing and communication professionals?

I have 3 answers…

Yes, if…

1. Yes, if we do nothing to raise awareness and educate our publics on the SWOT of wearable tech.

2. Yes, if we fail to recognize the critical importance of the trust consumers place in our clients, in our employers and in governments that their behaviours are ethical.

3. Yes, if we fail to take advantage of the opportunities to advance our profession at the vanguard of understanding the ethics, scope and scale surrounding the enabling technologies that are before us, and what they will do – and do not – for our clients, our employers, consumers and businesses, and society at large.

Will we do this?

You tell me.

And here’s the argument in detail by the lead debaters:

My complete notes on Scribd:

I’ve seen some great reports and commentary about the debate, notably:

And of course, the curation of all the tweets, etc, in Storify by Gabrielle Laine-Peters:

And finally, credit where credit’s due – hard to resist a pun on the word ‘ethics’ as I use in my headline above. “The only way is ethics” is a play on “The only way is Essex,” a popular (?) reality TV show in the UK. So, full credit to Wadds for first use in the debate!

Is wearable technology an ethical nightmare for PR?

The Borg

Amongst the buzz and hype surrounding Google Glass, health and fitness monitoring wristbands, smart watches, implantable devices, talking cars  and the rest of the burgeoning field labelled ‘wearable technology,’ an important aspect is largely overlooked if not ignored.

That aspect embraces multiple issues, from privacy of personal or confidential information to ethical behaviours we expect from companies and brands who may use wearable technology in their marketing, communication and other activities that let them reach out to consumers and employees.

It seems to me that, too often, we’re overlooking a key point that technology, wearable or otherwise, is about what people do or not do, not the shiny new objects themselves.

So I’m looking forward to the opportunity to discuss such concerns as part of a debate that will take place in London next month at the House of Commons, organized by the CIPR:

On the evening of Monday 7 July in Committee Room 10 at the House of Commons, the CIPR will be hosting a Debating Group event to debate the motion ‘Wearable Technology is an ethical nightmare for the communications, marketing and PR professions’.

Chair: Lord Clement-Jones

Proposing the motion: Stephen Davies, Founder, Substantial Digital Health

Seconding the motion: Neville Hobson, NevilleHobson.com

Opposing the motion: Stephen Waddington MCIPR, CIPR President, Digital and Social Media Director at Ketchum Europe

Seconding: Claire Walker FCIPR, Chief Executive, Firefly Communications

This a red-hot topic, in my view, one that’s swimming with “It depends…” elements, and one that we must debate and get on the attention agenda of public relations practitioners.

The debate is free to attend but you must request an invitation. Details on how to do that are on the CIPR’s event page.

Hashtag: #CIPRdebate.

Valuable insights in 2014 #InternetTrends report by Mary Meeker

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Last week, US venture capitalist and former Wall Street securities analyst Mary Meeker published her 2014 Internet Trends report that offers a deep-dive look into the trends, possibilities, probabilities, scope and scale of what the global connected world will look like in the coming few years.

It highlights trends to pay attention to, offering keen insights into what’s shaping this connected world:

  1. Key internet trends showing slowing internet user growth but strong smartphone, tablet and mobile data traffic growth as well as rapid growth in mobile advertising.
  2. Emerging positive efficiency trends in education and healthcare.
  3. High-level trends in messaging, communications, apps and services.
  4. Data behind the rapid growth in sensors, uploadable / findable / shareable data, data mining tools and pattern recognition.
  5. Context on the evolution of online video.
  6. Observations about online innovation in China.

At 164 pages, the slide deck is huge in its scope, and a challenge to decipher detailed meaning from just a deck without the benefit of hearing its creator talk you through it (she did that at the event last week for which she had prepared the deck).

Many others are filling the vacuum to do that. I have some thoughts, too, on a few areas from the 164 slides. I expand on that below, but if you want to just feast on all of Meeker’s data right now, here’s the deck:

Last year’s 2013 Internet Trends report was 117 pages, a slim volume by comparison. Indeed, I found it it a relatively simple matter to quickly glean and absorb insights from her deck to come up with what I saw in May 2013 as fifteen big trends for the evolving digital age.

A year later, how does the landscape look?

Here are three elements from the 2014 report that caught my attention (and imagination).

1. The rise of the mobile internet and the mobile devices that people want to use on the web are irresistible

The first aspect is the steady increase in shipments of smartphones (Wikipedia definition) worldwide since 2009 …

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…  and, in tandem, the rocketing growth in tablet (Wikipedia definition) shipments which overtook shipments of desktop and notebook PCs at the end of 2012/beginning of 2013.

And notice the massive uptick in tablet shipments that started at the end of the first quarter in 2013 …

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… which makes it easy to understand in the context of the increasing numbers of people accessing content on the web via mobile devices like smartphones and tablets in May 2014 compared to the same time in 2013. While there isn’t a slide to show how connectivity – whether wired, wireless or cellular – is growing everywhere, these figures surely provide convincing evidence that that is what’s happening.

And global mobile usage average has almost doubled year on year, broadly reflecting the detail in each of the regions measured.

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What these metrics say to me is this: if your presence on the web isn’t attuned to mobile – meaning, your site delivers the content people want and a great experience they expect when they come to you on their mobile devices – you’re in serious trouble.

2. The evolution of mobile apps

If using the web on a mobile device is increasing at a rapid pace as smartphones and tablets eclipse desktops and laptops, the requirement for mobile tools – apps – to let you do what you want on your mobile connected device is equally increasing at a rapid pace …

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… where those apps are evolving into tools of genuine utility for the user, that let you do certain things very well.

So instead of being all things to all men, so to speak, many apps are shifting into specific use formats …

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… that offer you context-aware interactions that, as TechCrunch notes, are purpose-built and informed by contextual signals like hardware sensors to interact with you in far more compelling ways than at present to maximize their usefulness to you.

3. Game changers for mobile TV and video consumption

Meeker’s slide deck has a great deal of content about the rise of personalized television where you the user define what the content is that you will watch and where you get it from (think of custom user preferencing in Netflix and Chromecast, as examples of this), and how you control it.

Consumers increasingly expect to watch TV content on their own terms.

I have a good example: watching a film that’s delivered from Netflix where I control its output with my smartphone or tablet to play on my digital smart television via wifi connection to the Chromecast dongle plugged in to the HDMI port on the TV. No traditional TV broadcaster in this transmission/consumption equation at all.

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For me, this text slide summarizes very well the key aspects of all this, the “televisual game changers.”

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And so, a small subset of the compelling content in Mary Meeker’s 164 pages of metrics and insights that make up her Internet Trends 2014 report. My focus has very much been on mobile. That’s by accident and by design – I didn’t plan this post to be like that, yet all the things that grabbed my attention that I’ve written about here are all to do with mobile.

Well, maybe not everything. Big data trends, for instance.

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Do review the full deck and see what strikes you as compelling. And some of the other reporting on it is pretty good, adding to the ways in understanding what the report is about:

Download the PDF report here: 2014 Internet Trends By Mary Meeker or view the deck on Slideshare.

Perspectives on social business at Social Business Sessions London

Iron ManIf you’re keen to explore different perspectives on organization culture, social business, enterprise 2.0 and the nature of work, an event in London I’m participating in this coming week could be right up your street.

The Combined Social Business Session – London #e20s takes place on Wednesday June 4 at Yammer’s EMEA headquarters, from 6pm to 9pm. You can participate without cost; all you have to do is sign up.

Organized by David Terrar, Janet Parkinson and Alan Patrick – who, I just realized,  I first met around eight years ago now – it’s one of the monthly Social Business Sessions London events at which a mix of a main 20-minute presentation, 5-minute lightning talks and an unconference-style panel discussion makes for a stimulating environment for informal exchanges of ideas and opinion, all with pizza and wine.

I was thrilled to be asked to do the main presentation in which I will focus on a mix of ideas that will form a broad perspective on those four elements mentioned above that are key to the principles of these events.

Or, as David put it in the email he sent out last week to members of the event group:

Our main speaker this time is our good friend and well known communicator, blogger, and podcaster Neville Hobson. Neville’s well known on the London social media scene, as well as being on Microsoft’s list of social business influencers in the UK. His talk will expand on a recent blog post of his titled “Foundations for evolving relationships between people and machines”. He’ll use Gartner’s Hype Cycle to discuss the following emerging trends and areas:

  1. Augmenting humans with technology
  2. Machines replacing humans
  3. Humans and machines working alongside each other
  4. Machines better understanding humans and the environment
  5. Humans better understanding machines
  6. Machines and humans becoming smarter

He’ll take those ideas forward and talk specifics like the Internet of Things, 3D Printing, Big Data and augmented reality, leading to the way they are changing the enterprise and the world of work.

Sounds good!

The blog post David referenced is this one that I wrote in August 2013. A lot has happened since then, especially concerning wearable technology and the relentless progress of mobile.

Hope you can make it to Yammer’s HQ in London on June 4. Sign up for your free ticket! And a 5-min lightning talk if you’re up for it.

A hangout on the future of communication

#FutureComms14

In just three weeks’ time, on June 18, FutureComms14 takes place in London.

This one-day conference, organized by MyNewsDesk UK, will firmly ask a big question: “What’s the future of communications?” The line up of speakers will offer some compelling answers to it that will undoubtedly include insights.

You really can’t ask for more from an event. I’ll be there, too, moderating a panel discussion on the technologies of PR and chipping in with a few perspectives as well in the context of that big question.

Yesterday, four of the speakers – Deirdre Breakenridge, Danny Whatmough, Paul Sutton and me, Neville Hobson – got together in a live Google+ Hangout On Air video panel discussion, ably moderated by Adam Cranfield, for a 50-minute conversation that addressed these topics:

  1. What is the future of communications?
  2. Will marketing, PR and social media job roles still be distinct in five years?
  3. Will the results that small agencies can achieve using communications technology make brands question the value for money large agencies offer?
  4. Will organizations rely more on in-house communicators to produce their content than external agencies?

It was a terrific discussion that attracted a number of live viewers and quite a few more to the recording on YouTube. And here’s the recording:

A taster of the what you can expect on June 18.

Check the hashtag #FutureComms14 for ongoing conversation. Connect with those on the FutureComms14 Twitter list created by Paul Sutton. And last but not least – book your ticket.

See you in London on June 18!