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Good words on the Social Media MBA

Published on March 15, 2012 · 1:31 pm UK · 1 comment

in Books, Business, Social Media, Web, Workplace

Last year, I wrote and contributed a chapter to The Social Media MBA, a collaborative book published in the UK in January 2012 and in the US in February. I heard from the book’s editor, Christer Holloman, the other day with some interesting information on the book’s progress over the past three months: Sales are [...]

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A milestone has been reached in the evolution of factual reference information with news that probably the most famous of all general reference works in the English language, the Encyclopaedia Britannica, will stop making the printed encyclopedia after 244 years of uninterrupted publishing. From the Britannica Blog: For 244 years, the thick volumes of the [...]

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One of the most useful engagement tools for a conference is a Twitter hashtag. This little device, where a word is connected to the hash symbol (#) – known as a pound sign in the US – is a useful tool for event organizers as it enables anyone to connect to your event and see [...]

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If you have trouble finding wireless internet connectivity when in London – in particular, connectivity that’s free of financial payment – look no further for advice than James Cridland‘s comprehensive listing of where to get free wifi in London. James has done a terrific job in researching places – including coffee shops like Starbucks, restaurant [...]

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I bought a copy of the first edition of the Sun on Sunday to see what the fuss is all about. A multiple first – it’s also the first time I’ve ever bought The Sun. It looks and feels like the Monday-Saturday paper – one of their goals, I would imagine, not to look different. [...]

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A clear and robust outlook on print media: [...] Despite recent digital successes and developments – with digital-only subscriptions topping 100,000 at the end of last year, 300,000 out of the Economist’s one million print subscribers using the Economist’s apps, and 70 per cent of subscribers expected to be reading the publication digitally in two [...]

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Social Media Week took place last week in more than a dozen cities around the world including London. It’s only a few days since events concluded so I’ve yet to see any in-depth analysis of how it all went on a global perspective: how many people participated, what the key topics and trends were in [...]

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There’s a huge gap in expectation as Econsultancy reports on research by Zendesk that says: 62% of customers are looking for more support through social media 23% of companies actually provide it that way on Facebook Simple action: pay attention to what your customers want and deliver on that. Embedded Link The future of customer [...]

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I caught a few minutes of President Obama’s Google+ Hangout last night as it was streamed on YouTube. If you’ve done a Google+ Hangout video chat before, you’ll be familiar with the format and this was no different. Except, of course, it was the President of the United States plus five lucky citizens chosen by [...]

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The Chartered Institute of Public Relations (CIPR) launched a social media newsroom on January 23. In  their words, it “integrates announcements on our website with our Twitter feed, Facebook and LinkedIn pages and with the CIPR Conversation.” It’s a good example of an organization evolving how it communicates information about itself (and, in this case, [...]

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