At the intersection of business, communication and technology. And shiny new objects.
Last week’s kerfuffle surrounding JWT India, unauthorized mock-up ads and car maker Ford that Shel and I discussed at length in this week’s episode 697 of the FIR podcast may have subsided in terms of news headlines in the mainstream media, but it’s the stimulus for a great deal of commentary and opinion online about [...]
“We all have influence somewhere” is the tag line of Kred, a social influence measurement service created by PeopleBrowsr, a San Francisco-based social media analytics company, to identify influential people in interest-based communities. It’s a credible descriptor to apply to a service that, on the one hand, provides individuals with metrics to show the measurable [...]
It’s doubtful that many people would disagree with the belief that our behaviours in how, where and when we consume content – the evolved way of saying what we used to describe as reading the papers, listening to the radio or watching TV – have shifted dramatically and permanently with the broad and deep penetration [...]
Here are two ideas about advertising – online and offline – that could catch on in a big way and ‘evolutionize’ entire industries. Social news and entertainment site Reddit plans to let users vote on the ads they see when using the website, voting up those they like and down those they don’t: […] Our [...]
Some years ago, Amazon made my blog available as a subscription option for Kindle users. It would cost you 99 pence a month; in return, you’d get all my content delivered to your Kindle device (or Kindle app on your PC, smartphone or tablet) as it was published. Amazon’s now introduced something perhaps more interesting [...]
I must have walked past Ronnie Scott’s Jazz Club in London’s Soho scores of times over the past decades, yet I’ve never enjoyed the moments of being inside. Until last Wednesday. On March 20, the iconic venue was the place where some 200 people in advertising, marketing, PR and the mainstream media came together to [...]
Some of the most imaginative uses of social media in support of marketing and brand communication are in the car industry. If you follow what’s happening in that industry from a social media perspective, you’ll know about what companies like Ford (surely today’s poster child for the social car industry) and General Motors in the [...]
Yesterday, Google announced the sunsetting of eight products and services in a move they described as a second spring of cleaning. The one that is making headlines across the social web is Google Reader, the browser-based tool that aggregates and lets you read and share content from your RSS feeds. On the Google Reader Blog, [...]
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