Friction-free donating with SnapDonate

SnapDonate

Sometimes you see an app for mobile devices that’s simply brilliant in the idea and concept of it.

Such is the case with SnapDonate, a new app for Android devices that lets you make a snap decision, ‘snap’ the charity, and donate there and then – I guess that’s how they came up with the name – right from your smartphone or tablet.

Here’s how it works:

  1. Load the app and point your phone’s camera at a charity logo wherever you see one.
  2. The app will automatically recognize it if it’s one of the nearly 70 it currently can (and you can find more with the app’s search tool).
  3. Select an amount to donate, starting from the minimum of £2 (about €2.50, $3.20).
  4. Add a message, your name and an email address if you want a receipt (all optional), or connect with your Facebook account.
  5. Hit the send button and your donation will be on its way to the charity of your choice via JustGiving, the world’s top platform for online fund-raising. (You can also save your intent for later – handy if there’s no network connection where you are at that moment.)

I tried it – installed the app on my Galaxy S4 and went through the procedure that really is simple and fast.

SnapDonateSnapDonate

SnapDonateSnapDonate

There’s no doubt that, from capturing a charity’s logo where you see it – in my example, Macmillan Cancer Support from the logo on their website – you can complete and send a donation in less than a minute.

I did encounter some flaky behaviour using the app, though – it crashed whenever I took one of the screenshots – and it didn’t actually get me to the completion point: sending the donation. I sent in crash reports each time. I see the app on Google Play is version 1.0.0 and requires Android version 2.3.3 or later (my S4 runs 4.4.2) so hopefully things will be fixed in the next update soon – reinforcing the wisdom, perhaps, of waiting for version 1.0.1 of anything. Note that a version for iPhones is coming soon.

Still, the idea is excellent even if the execution is a bit flawed at the moment in my experience.

I like the idea a lot, especially for situations such as when I come across a charity volunteer collecting outside the supermarket or in the High Street, and I don’t have actual cash on me. It always sounds pretty lame when you say, “Sorry, I don’t have any cash.” If the collector sports a big logo, I can snap it and donate cashlessly there and then or save for later.

With Christmas fast approaching, the pressure on everyone to support causes with donations will be mounting. While no one can support everyone, SnapDonate will certainly make choosing a favoured charity simpler and actual giving easier while you’re on the go.

(Via TNW)

Scotland referendum results via WhatsApp and more

Yes / No

Tomorrow, the United Kingdom will not be the same no matter what happens in Scotland today as citizens there cast their votes in a referendum to decide whether Scotland will separate from the UK and become an independent country, or not.

The campaigning is done; now it’s up to the voters of Scotland to decide what they want for their country and the union with England that’s been in place since 1707.

Obviously media of all types – mainstream, social – and from all over the world are devoting huge time and resources to coverage of an event that has got the world’s attention especially in countries where the flames of separatism may be further fanned on the outcome in Scotland.

I’ll be following events as time permits during the day on TV and online. It’s once the polls close at 10pm tonight that interest will be most strong as the votes are counted with the first results to be declared expected sometime around 3am on Friday morning.

What appeals to me is the idea of key news as it breaks coming to me in a way that lets me focus just on that and gives me just the facts. I can choose whether to look for more detail, if I want, whether that’s online or via more traditional news channels.

So an idea from Channel 4 News in the UK is most interesting – broadcast breaking news on the results as it happens, directly to your smartphone via WhatsApp and Snapchat:

[...] We’re going to publish all of our best content, as well as live updates, via Snapchat and Whatsapp, from the moment the polls close on Thursday night right up to when the results are announced on Friday morning – ahead of publishing it anywhere else.

That last sentence is most interesting: “ahead of publishing it anywhere else.” Before TV?

My interest is WhatsApp; here’s how to set it up:

WhatsApp the message INDYREF to 07768555671 and add us to your contacts list to sign up for all of our best overnight news and analysis, pictures and video, delivered to you ahead of all the other social networks.
If you change your mind, WhatsApp STOP to the same number.

I’d added C4News to my WhatsApp and can’t wait to see how this plays out.

C4News

It’s great to see such innovation from mainstream broadcasters, especially communication methods that clearly show the broadcaster not only gets audience preferences by demographic according to social medium but also is able to execute an idea well.

Channel 4 is not alone in this. BBC News, for instance, announced this week that its content will be available on smartphone instant messaging platform LINE. Earlier this year, the BBC experimented with WhatsApp and WeChat in English and Hindi.

And Sky News launched its Stand Up Be Counted initiative, described as “a place for 16 – 25 year olds to safely upload and share the videos, pictures or blogs they make on the issues that matter most to them.” It’s been a very active place in relation to the Scottish referendum.

Innovation really is thriving.

(Via Journalism.co.uk; picture at top via The Guardian.)

Sprinklr adds Branderati advocacy to its ‘social at scale’ offering

Sprinklr + Branderati

Enterprise social media company Sprinklr is certainly making big moves in the enterprise social space with news this week of another acquisition as the firm consolidates a credible position at the leading edge of the emerging business of enterprise-level social relationship infrastructure development.

Sprinklr adds a further dimension to its offering with the acquisition of Branderati, an advocacy influencer marketing firm, to give Sprinklr a major addition to its Social @ Scale product that manages the key and increasingly complex social channels of large companies.

Branderati’s service offering is focused on helping companies build their own advocacy networks on Facebook, Twitter and other social channels by enlisting fans and customers to market those companies, their brands, products and services.

In its news release announcing the deal, Sprinklr CEO Ragy Thomas said with 92 percent of consumers trusting recommendations from friends and family more than any form of advertising, “advocacy now must take a more central role, not only in marketing but also in the overall business strategy.” Thomas added:

Branderati has unlocked the key to sustained brand advocacy at scale and having their technology and know-how on board will mean big things for our clients.

The news release also includes some interesting metrics about Sprinklr as it now is:

Sprinklr now employs more than 500 employees in five countries and serves more than 650 enterprise brands worldwide, including:

  • Four of the top five U.S. banks
  • Three of the top six insurance companies
  • Three of the top seven hotel chains
  • Four of the top six retailers
  • Tech titans such as Microsoft, Intel, Cisco, and Dell

With Branderati marking the firm’s third acquisition this year, Sprinklr has doubled in size in numbers of people. Sprinklr raised $40 million investment capital in April. Now there’s more speculation about a potential IPO sometime very soon, even this year according to some opinions.

Whether an IPO is on the close horizon for Sprinklr or not, this acquisition looks a logical step for Sprinklr if you believe that social media will become an increasingly important element in the business strategies of large companies.

If you look at many large companies and what they’re doing with social media and social channels – just check the four names mentioned above – it seem quite clear to me that a firm that can offer a holistic approach to social at scale – two very key words – is in a pretty good place today.

Weighing up the worth of sharing AP content or not

Retweet to your followers?

A news item on Techmeme caught my eye, so I clicked to read it.

Oregon sues Oracle over failed health care website,” the headline said, linking to a report by the Associated Press about a lawsuit against Oracle filed by the US state of Oregon alleging some pretty serious malfeasance on Oracle’s part over a health care website.

It’s the kind of business story that interests me, and one I tend to share on Twitter as some of my community there might also be interested in it. It’s also the kind of thing I might share in my Flipboard magazine – which, if I choose, can also re-share that share across Twitter, Google+, LinkedIn and Facebook – to bring it to a wider audience. It might even become a news item or discussion topic for the weekly business podcast I co-host.

Much depends on the topic, who it’s about, which publication it’s in, how credible and timely it is, how well presented the story is, etc.

I don’t especially seek out stories or reports by the AP. Yet I encounter AP reports a lot, either direct reports filed by an AP journalist like this one, or as a newswire story reported in another online publication.

(AP) Orgeon sues Oracle...

In whatever case, as with all sharing of content published online by others, I’m mindful of copyright.

But get a load of the AP’s copyright statement at the foot of this story (and in every story on their website).

AP copyright text

The yellow highlight in the screenshot is my emphasis of the off-putting wording:

© 2014 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

I’m not a lawyer, but that looks to me like the AP won’t allow the kind of sharing I do across social networks, eg, retweeting a link to their story, never mind any content from it. Wouldn’t that be regarded as “broadcasting”?

That’s not what they intend, surely?

Well, take a look at the terms of use referenced in the full footer statement, in particular numbers 5 and 6:

AP Terms of Use

(Number 6 even mentions ‘fax’ which makes me think this wording was written in the command-and-control heyday of the mid- to late-90s and unchanged since.)

I’d say number 5 makes it clear that this is what they intend. Even retweeting a link on Twitter isn’t something they’d like you to do by the looks of it:

5. Except as provided in this agreement, you may not copy, reproduce, publish, transmit, transfer, sell, rent, modify, create derivative works from, distribute, repost, perform, display, or in any way commercially exploit the Materials carried on this site, nor may you infringe upon any of the copyrights or other intellectual property rights contained in the Materials. You may not remove or alter, nor cause to be removed or altered, any copyright, trademark, or other proprietary notices or visual marks and logos from the Materials.

I suppose the key words here are “commercially exploit” which I guess means making money from the AP’s intellectual property without permission, recognizing their rights or paying them for usage.

Yet surely there are better ways in communicating such intent that don’t leave you feeling that whatever you do to amplify their story under the fair use or fair dealing aspects of copyright laws, you should probably look over your shoulder just in case you see a lawyer bearing down on you.

I contrast this unfriendly attitude with that of an arch-competitor of the AP – Reuters.

Reuters actively encourages you to share its content!

Look at this same story, for instance, as reported by Reuters on its website – with social share buttons arrayed at the top:

(Reuters) Oregon sues Oracle...

Not only that, the footer in the story repeats those social share buttons and also tells you how many of your friends have recommended the story on Facebook and/or urges you to be the first to do so, as it does in every news story on the Reuters website.

Reuters encouraging sharing...

And not a copyright notice or terms of use link anywhere except among general site links in a specific area at the very bottom of the website, each of which is written in far less draconian language. Much more concise and contemporary, too.

Comparing these two different approaches to creating and publishing copyrighted content that others inevitably would wish to share, which one gives you confidence in sharing with your social online communities? Which one behaves like trusting you is the default rather than the other way around? At a time of continuing evolution of mainstream media and how people use online to get, consume and share their news, which one appears equally confident in making content available online that will be shared and so actively encourages it?

In essence, which one is the publisher who gets it about content-sharing, trends, behaviours and the social web?

I know which one gives me that confidence.

PS: As it happens, I shared the AP story on Google+ as I wanted to highlight some of the text that I couldn’t do in Twitter (more than 140 characters). Plus my community there is, broadly, more tech-oriented and so I thought I might get some interesting comments back. None yet though…

Scaling visual messaging and the attraction for marketers

WhatsApp

The rise of mobile messaging apps like WhatsApp – used by at least 500,000,000 people a month around the world who share 700 million photos and 100 million videos every single day – is one growing facet of a multi-dimensioned object that I call “the visual social web.”

It’s not a separate thing to the social web; rather, it’s a part of it that I think will have greater significance to people who use such a service, because it’s about pictures not only words.

And what about words. aka text messaging? That was the prime reason for many to start using a service like WhatsApp: that and the fact that it lets you send and receive the equivalent of SMS messages without incurring charges from your mobile operator (because it can use wifi not only cellular networks for such messaging transmission and reception).

According to some metrics, WhatsApp users send and receive 64 billion text messages every day – it’s almost mind-boggling – so text is a huge part of overall online communication between individuals.

Yet it’s visual messaging that I think is the more disruptive, primarily because of the appeal it has for marketers who want to get their story-telling out to their target audience across social networks that are richer and more appealing than just words alone. I’m sure you will have seen or at least heard about numerous studies and research in the past year that confirm the old saying that a picture is worth a thousand words.

The WhatsApp metrics about photos and videos are compelling indeed in this regard, and I would expect: 1) to see those metrics increase even more; and 2) to see more interest by marketers in visual story-telling that actually engages people, not simply broadcast messages to them.

For all that to be in place, you need to know a lot more about those you wish to engage with, what marketers traditionally call the target audience that I mentioned earlier.

That made me think about a dark side that I can see happening. Maybe it’s the big hurdle for marketers to jump over in their learnings about how to really connect with people in the mobile online world.

I’m referring to news this week that Tumblr plans to scan all the images on its site for insight into a person’s sentiment about a brand.

That makes total sense to me as part of the essential need to better understand your target audience. If technology has evolved to make it possible to actually do that at scale, what a tool!

And the dark side I mentioned? Steve Hall at AdRants explains it succinctly:

[...] One wonders what will become of all the people who post “I hate brand xxx” photos. Will the brand police swoop in and pummel the person with trollish commentary? And if someone has positive things to say about a brand will they incessantly be held up as a poster child for said brand on social media? And if anything remotely like this happens, will Tumblr users game the system for their own benefit? Or simply punk a brand by enlisting all their followers for a bit of viral shenanigans?

As someone said nearly a decade ago, it’s not what the software does, it’s what the user does.

Oh, and check this out – ‘Selfie Stick’ Takes Rooftopping Self-Portraits to the Next Level of Crazy:

Rooftop selfie...

The new frontier for marketers?

(Screenshot at top via Mashable)

Sprinklr brings social media convergence to global brands

Paid Owned EarnedSince acquiring the Dachis Group earlier this year, social media SaaS vendor Sprinklr has pursued a clear path towards offering its clients a converged social media solution.

The convergence of paid, owned and earned social media would, Sprinklr says, provide significant benefits to global brands in four specific areas:

1. Maximize reach across paid, owned and earned social content
2. Integrate planning of content and campaigns across paid, owned and earned channels
3. Conduct automated optimization and amplification of organic content with paid budgets
4. Rapidly determine and close the loop on the ROI of digital advertising

Sprinklr released an integrated paid social media module in April and raised $40 million investment capital.

With news today of its acquisition of paid social solution TBG Digital, Sprinklr looks set to continue its onward march into the marketing departments of more global brands.