Die Hard 4, the latest film in the Die Hard series of Bruce Willis action movies – known as ‘Live Free or Die Hard’ in the US – premieres in the US on June 27 (opens in the UK on July 4), and the movie studio mass communication machine is well on the road. In [...]
Virtual Communities
The Money Programme will be the first BBC Television programme broadcast in virtual online world Second Life, according to a BBC press release last week: [...] Reporter Max Flint and his spiky-haired alter-ego, MP Masala, travel deep into cyberspace to meet its virtual entrepreneurs, and find out how real fortunes are made. The programme will [...]
Wherever you are in the world, you’d have to have been completely disconnected from everything during this past week if you have not heard about Madeleine McCann, the little British girl abducted in Portugal. It continues to be the lead story on TV news broadcasts here in the UK, and today came news of more rewards [...]
Satellite TV broadcaster Sky News will establish a news outpost in Second Life next month, becoming the first TV news channel to create a permanent presence in the virtual world. The 24-hour news channel is building a Second Life replica of the Sky News Centre to give residents a behind-the-scenes, interactive look at its newsroom, [...]
One question I often get asked when discussing Second Life from the business perspective is a tricky one: why do companies in Second Life put up with an environment where the infrastructure is continuously flaky? By ‘flaky,’ the meaning is generally related to things like slow connections to the Second Life grid, unexpected problems with [...]
Canadian blogger Mark Evans has a thoughtful post about how to communicate better. He talks about the tools – phone, email, SMS, IM, etc – and concludes that face-to-face is the be-all and end-all of communication between people. I don’t disagree, for some of the reasons Mark mentions: [...] The ability to read body language, [...]
Yesterday, crayon client Coca-Cola launched Virtual Thirst, a competition to design a new generation of Coke vending machines. This is a competition with a big difference, though, as it’s about imagining a device that would dispense experiences, not metal cans or plastic bottles. Those experiences would happen in the virtual world of Second Life. The contest [...]
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