FIR Speakers and Speeches: Neville Hobson and Shel Holtz on Building Community with Podcasting


Neville Hobson and Shel Holtz co-presented a session on the second day of Ragan Communications’ Public Relations and Social Media Summit at ING House in Amsterdam, The Netherlands, on April 12, 2012. The session covered how a podcast can transform independent listeners into an engaged community. The presentation included audio clips of familiar FIR voices […]

Guidelines for using avatars in business

Do you ever pause and think about the avatar you use online as the visual representation of you: your persona or alter ego? What it says to others about you and the organization you work for or represent? Avatars are creeping into business environments and will have far reaching implications for enterprises, from policy to […]

Watching the Watchmen


I’m watching with great interest some of the social media communication Dan Light is involved with as part of the marketing for Watchmen, a movie about American superheroes based on a DC Comics series, due out in the UK on March 6. Directed by Zack Snyder – who directed 300, adapted from a classic Frank […]

Workplace collaboration on the 3D web

A news item Shel and I discussed in FIR #390 yesterday was a report in the Wall Street Journal’s Technology Blog about a partnership Linden Lab, the developer of Second Life, is announcing this week with Rivers Run Red, a developer of content, applications and tools for virtual worlds like Second Life: […] [Rivers Run […]

Second Life support for Windows Vista


Does Second Life now officially support Windows Vista? According to the Second Life wiki, the answer is no. The wiki page in question, last updated on October 2, still says Vista is not supported: [...] Officially at this time (2007-08-27), not yet [...] Second Life actually works fine running on Vista. That’s my experience, and […]

The PR battleground for social networks

With social networks like Facebook and MySpace in the news a great deal, I find it interesting to get a sense of the depth of behind-the-scenes business planning going on and the role of PR in that planning. According to BrandRepublic: Facebook hunts UK agencyA dozen UK PR agencies have been approached by Facebook as […]

Virtual credit cards arrive in Second Life

Yesterday I signed up for a credit card that I could use in Second Life. Today the approval came, so watch out virtual shops! The credit card comes from First Meta, a financial services firm based in Singapore, that has just launched the MetaCard. Three types of card, in fact, as the image above indicates. […]

PodCamp UK in Second Life

Just taken a flying visit (literally) to the venue in Second Life where you can visit PodCamp UK this weekend. Make a note – About 120 people now signed up to be at the event in the real world, at the NTI in Birmingham. I’ll be there from about lunchtime on Saturday. See you there, […]

Looking for new office space in Second Life


Since earlier this year, my home in Second Life has been this rented office at Limitless Worlds. That’s about to change imminently as I received notification late last week that Limitless Worlds has been sold and the Limitless group is being disbanded. Everyone has to vacate by August 31! It’s a shame as Limitless Worlds has […]