If you want get an idea of which major brands are doing what in China with Sina Weibo, the front-runner in microblogging in that country, AdAge.com has a compelling feature that highlights what Starbucks and many other consumer brands are doing in tapping into China’s online culture and connecting with people on their terms: [...] [...]
The rise and rise of Sina Weibo
Published on September 29, 2011 · 7:38 am UK · 1 comment
in Business, Communication, Marketing, Public Relations, Social Media, Social Networks, Society, Twitter, Web
How people tweet in China
Published on August 24, 2011 · 7:24 am UK · 1 comment
in Business, Communication, Marketing, Mobile, Social Media, Society, Software, Trends, Twitter, Web
Whenever China is a topic of business conversation, a communication service that’s talked about is Sina Weibo. The micro-blogging service – China’s Twitter equivalent – got mainstream attention outside China last month over its use as a primary communication channel in the aftermath of the Wenzhou bullet-train crash which millions of people used as a [...]
Read MoreTwitter psychology infographic: it’s about retweets
Published on August 19, 2011 · 11:52 am UK · 0 comments
in Communication, Marketing, Public Relations, Social Media, Twitter, Web
A visual feast in this nicely-imagined infographic embedded below that offers some credible tips and tricks for attracting attention and, thus, followers. Common sense, in fact. My 3-easy-steps takeaway from this: Tweet interesting things, perhaps with a dose of humour – that will get you attention. Don’t over-tweet each day (the top reason people give [...]
Read MoreMaking some drama from the NOTW crisis
Published on July 13, 2011 · 6:21 pm UK · 2 comments
in Business, Communication, Mainstream Media, Politics, Public Relations, Reputation, Social Media, Society, Twitter, Web
Last week, the focus was on the News of The World and phone hacking, culminating in the newspaper’s final edition on Sunday July 10. This week, attention has shifted dramatically as events have moved up level by level to embrace the ultimate owner of the British newspaper, News Corporation, in a genuine crisis that could [...]
Read MoreAn apologetic tweeter
Published on June 3, 2011 · 9:11 am UK · 8 comments
in Communication, Law, Mainstream Media, Public Relations, Reputation, Social Networks, Society, Twitter
A Malaysian social activist will apologise 100 times on Twitter in an unusual settlement with a magazine publisher in a defamation case, reports The Guardian. [...] Fahmi Fadzil, an opposition politician’s aide and respected commentator on social issues, claimed on Twitter in January that his pregnant friend had been poorly treated by her employers at [...]
Read MoreSocial media engagement huge in China
Published on May 29, 2011 · 10:02 am UK · 1 comment
in Business, Marketing, Social Media, Society, Trends, Twitter, Web
Experian, the global information services company, launched its Experian Hitwise measurement service in China a few days ago. The press release says that the new service will help meet increasing demand from domestic and international marketers for tools to improve their online marketing, content development, affiliate strategies and search tactics for the Chinese market. I [...]
Read MoreTips for being social at conferences
Published on May 29, 2011 · 9:41 am UK · 3 comments
in Communication, Events, Experiences, Professional Development, Social Media, Twitter
A reality today at many conferences and other large-scale organized events is that attendees at those events are going to tweet, post photos, comment on walls and otherwise talk online about what they’re experiencing (or anything else that comes to mind). Even where event organizers recognize this reality – and there are many who don’t [...]
Read MoreThe footballer, Twitter and changing the game
Published on May 22, 2011 · 8:36 am UK · 3 comments
in Communication, Law, Mainstream Media, Politics, Social Media, Society, Technology, Trends, Twitter, Web
A story that has been headline news in the UK’s mainstream media every day for the past week is that concerning a Premier League footballer who’s suing Twitter in a legal challenge. [Events have moved significantly since this post was published - updated information at the end of the post.] The court proceedings, launched in [...]
Read MorePCC seeks to regulate press Twitter feeds
Published on May 8, 2011 · 12:19 pm UK · 0 comments
in Business, Communication, Journalism, Mainstream Media, Social Media, Society, Trends, Twitter, Web
Tweet outside the box
Published on April 8, 2011 · 7:10 am UK · 2 comments
in Advertising, Communication, Innovation, Public Relations, Social Media, Twitter
Simple but imaginative: [...] In late 2009, accounting firm Freed Maxick launched a digital “Twitter billboard” in Buffalo, NY. Located on a major connecting commuter thoroughfare of the area, the billboard displays updates from the firm’s Twitter account in real-time, promoting the firm’s expertise, services and experience as a means to offer high-value, issue-oriented content [...]
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