Marking eight years of Twitter

Signing up for TwitterI remember when I first started hearing about Twitter, in the summer of 2006 less than six months after the service started earlier that year.

As the year progressed, the name kept popping up in blog posts and comments – what social media was, really, back then – until I decided to see for myself what this thing was all about.

And so, today marks my eighth #Twitterversary – eight years ago on this day, I signed up with the handle of @jangles. My Twitter ID number is 47973. (Did you know every Twitter handle has a corresponding ID number?) I’m still not sure if that number has any significance that makes it generally interesting.

For instance, does it signify that I was the 47,973rd person to sign up on Twitter? It sounds like it could be, given the numbers in 2006, growth since then (especially since 2010) and compare that to today with over 284 million monthly active users worldwide. But I don’t know, and it doesn’t really matter.

twitteractives

Incidentally, I often get asked what my Twitter handle means or where it came from. It’s actually the first part of the name of my avatar in the virtual world of Second Life, a place I was spending a lot of time in during 2006.

In any case, over the past eight years, Twitter’s analytics tell me that I’ve created almost 76,000 tweets. In averages, that works out at…

  • 9,500 per year
  • 792 per month
  • 26 per day
  • Just over one per hour (make that 3 per hour if we look at an 8-hour workday)

Are such metrics what Twitter’s about? Isn’t it more about the people you connect with? Well, according to Twitter, I have…

…so I suppose it is about that (assuming at least 50 percent of followers are not bots) as this chart suggests.

Engagements

Yet what is Twitter, really? Is it…

  • A social network
  • A tool for writing very short posts
  • A place to connect and engage with others online and chat
  • A useful means of sharing links to content of mutual interest or potential interest
  • A way to talk out loud and share your thoughts with the world wherever you are at any time
  • A channel for anyone to broadcast messages about anything and everything
  • Another channel for marketers and advertisers to promote their brands
  • A way for people who want to change their society to connect and communicate often more safely than they could otherwise
  • A tool for politicians and activists to spread their words
  • A means of communicating abuse and threatening others online

It’s all of those things, the good and the bad (and the ugly), and much more. If you use Twitter in a way that I’ve not mentioned, then that’s what Twitter is to you.

Twitter is also a mirror on society, reflecting the behaviours and actions of people that really is little different to behaviours in the actual world. There are consequences in what you say in a tweet and Twitter has come of age in this regard where the law is catching up with the wild west.

Twitter also came of age when it became a publicly-listed company on the New York Stock Exchange in September 2013. And naturally, it announced its intention to file an IPO in a tweet.

And so Twitter today is very much part of the mainstream, used in all those different ways by people to express opinions, share interesting things and engage in dialogue with others. I’ve always believed Twitter is what you make of it.

I like to look on the bright side about Twitter and human behaviours. And I can think of no better way to illustrate that sentiment than this terrific video from Twitter on the 2014 World Cup through the collective lenses of millions of tweeters.

One big milestone on the continuing journey.

How to get a result with Twitter when email would fail

Against the flow

It started with one tweet.

I bet you get requests like this from PR folk, too. To be frank, I rarely reply any longer as 1) a quick look at my website (the address of which is in my Twitter profile) will easily reveal an email address; and 2) the outcome in my experience from an email pitch that starts like this on Twitter is not usually a worthwhile one.

But there was something about Becky’s request that made me reply, even if a little differently to what she might have expected.

I liked Becky’s engaging, repartee response.

That got a response for Becky.

And a result.

I guarantee you that result would have been unlikely if this conversation had been conducted via email. And it was a conversation, conducted within a space of about an hour, not simply an exchange of email messages that may well have spread over some days.

My advice to PRs when you’re thinking of pitching on Twitter: think outside the box, like Becky.

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Defining Twitter by more than the numbers

Twitter user growth

Twitter reported its financial results for the second quarter 2014 this week:

  • Q2 revenue of $312 million, up 124% year-over-year
  • Q2 net loss of $145 million and non-GAAP net income of $15 million
  • Q2 GAAP EPS of ($0.24) and non-GAAP EPS of $0.02
  • Q2 adjusted EBITDA of $54 million, representing an adjusted EBITDA margin of 17%

Depending on which media report or commentary you read, it’s either an unimpressive financial performance, or a strong performance to silence critics.

Either way, a common view in mainstream media reports is that the results exceeded financial analysts’ expectations.

One other significant element in the earnings announcement is growth in the number of users, as the Financial Times chart above shows – a consistent increase every quarter since mid 2010 to arrive at today’s number of 271 million average monthly active users, an increase of 24 per cent over the same period last year.

The combination of financial results that exceed expectations and continuing user growth are facts that the stock market and investors like. Indeed, the FT’s report includes a bottom-line statement:

[…] Shares rose to $51.25 in after-hours trading, the highest price since Twitter reported its first results as a public company in February, prompting the stock to plummet. The stock is almost double the price at which Twitter listed last year.

One other aspect I find interesting relates to what Twitter is, ie, how people now describe Twitter.

In media reports, you’ll see it described variously as a “micro-blogging service” – that moniker arose in the very early days of Twitter – or a “social-networking service,” both labels used in a BBC News report. It’s a “social network,” says the Telegraph. The FT calls it a “messaging platform” while The Wall Street Journal says it’s a “social media company.”

And Twitter? How does the company describe itself? From the ‘About’ paragraph in the earnings report:

Twitter (NYSE: TWTR) is a global platform for public self-expression and conversation in real time. By developing a fundamentally new way for people to create, distribute and discover content, we have democratized content creation and distribution, enabling any voice to echo around the world instantly and unfiltered. The service can be accessed at Twitter.com, via the Twitter mobile application and via text message. Available in more than 35 languages, Twitter has 271 million monthly active users. For more information, visit discover.twitter.com or follow @twitter.

Compare that to the mission statement on the Twitter corporate page:

Our mission: To give everyone the power to create and share ideas and information instantly, without barriers.

And note the latest user metrics on that page:

  • 271 million monthly active users
  • 500 million Tweets are sent per day
  • 78 percent of Twitter active users are on mobile
  • 77 percent of accounts are outside the U.S.
  • Twitter supports 35+ languages
  • Vine: More than 40 million users

Clear?

The art of the business tweet

Wednesday

A question I used to hear a lot from people in business is “How do I tweet?” Today, that question has evolved into “How do I tweet effectively for my business?”

The response is quite a bit deeper than answering the question purely in terms of writing out a text in 140 characters or less and hitting ‘tweet.’ Participating on Twitter is as much about listening to what people are saying as it it about adding your tweet to the conversation. Twitter itself has some great how-tos and tutorials.

It’s also about what to say and when to say it, two topics that are the focus of a neat video that Twitter has just published. Simple in its concept and execution, this video is one of the best I’ve seen that will give you a good and clear sense of some simple steps you can follow that will give you confidence in using Twitter effectively in your business communication.

The video will help you understand these five key points:

  1. Make a plan: what’s your goal and how will you measure its success?
  2. Be clear on who your primary audience is: in this case, your customers.
  3. Create a calendar: decide what you’ll tweet on which day.
  4. Think about what you’ll tweet: is the content relevant to your audience?
  5. When people in your community respond or ask questions, make sure you reply.

And the best advice of all:

How you tweet and how you respond to your followers matter as much as face-to-face interaction. So be friendly, be helpful and be yourself.

Using Twitter effectively in business may not be a science. But it is an art.

Twitter eight years on

Public. Real-Time. Conversational. Distributed.

Today marks the eighth anniversary of Twitter, the communication platform that is globally ubiquitous today, the eleventh most-visited website in the world.

From co-founder Jack Dorsey‘s first tweet on this day, March 21, in 2006, the number of active users of the service now exceed 240 million per month worldwide who tweet in more than 35 languages, with over three-quarters of people now using Twitter on a mobile device. Users range from the average Joe to celebrities, big brands, the mainstream media, presidents and PRs.

Who would have imagined Twitter would become such an integral part of the way in which a lot of people connect with others and with things that interest them?

Twitter monthly active users

The platform (for that is what Twitter is) has changed in these eight years from the cosy curiosity of public and private text messaging between geeky early adopters in a little social network out of San Francisco to a sophisticated service from a publicly-listed company that reported annual revenues of over $660 million in 2013, and that now lets you record and share short videos and lets governments and other organizations alert you to emergencies.

I first heard about Twitter in early summer of 2006 and joined in December 2006, mainly because I wanted to see for myself what others I knew were increasingly talking about. The service really began to take off after SXSW Interactive in March 2007.

From the communicator’s perspective, there’s no doubting the value of this tool today as a method of listening to what people are talking about – a foundational step in communication planning, something you do before you start talking. It also offers you terrific opportunities to engage with others once you do start talking.

In my view, there’s no right or wrong way to use Twitter from the business communication perspective, only effective or ineffective ways. And like all online communication tools and channels, Twitter is a mirror on the behaviours of people, reflecting what they say and do.

Just like the real world.

To mark this milestone, Twitter posted #FirstTweet, a nifty tool that lets you find your first tweet.

#FirstTweet

Mark your milestone.

Seven years on Twitter

Today marks the seventh year I’ve been on Twitter. And this post marks that milestone to the minute as I signed up and posted my first tweet at 12.48pm UK time on December 7, 2006.

7 years, 68.6K tweets and 12,160 followers later, I see Twitter as part of the online plumbing, as it were – a tool, a channel, all things to all 300 million of us now who use it, whether to listen or to talk, to engage in dialogue or simply to broadcast in the manner of behaviours of old when it was just the media who could do that.

Quite a few milestones mark these seven years, in different ways for different people and events.

A History of Twitter [Mashable]

Twitter is word of mouth writ as large or as small as you want to make it.

I wonder where we will be in seven more years.

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