If you want my data, reward me

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At the moment, we provide our personal details free to data-gathering giants like Facebook and Google. That won’t always be the case, says guest writer Daniel de Bruin. Data security promises to be one of the main issues facing organisations in 2014. During the past year two main threats to data security have emerged. First, […]

How to meet the challenge of the brand storytelling opportunity

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If “content marketing” and “brand journalism” are among the phrases you’ve been yawning at recently, a new report from Mynewsdesk is worth reading and may make you decide to give your closer attention to those two phrases. Written by journalist and consultant Jon Bernstein, The Rise of The Brand Newsroom offers some useful insights on […]

Making the #CIPRSM redundant

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One of the great things about a professional association is that it can be a powerful force for change in taking a leading and proactive stand in helping those in the profession – association members or not – understand and more likely embrace the change if that’s a goal. I see that as a great […]

The sorry state of trust according to Edelman’s 2014 Trust Barometer

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A key finding in the 2014 Trust Barometer published today by Edelman PR shows that, once again, public trust in governments around the world trails far behind trust in business. Moreover, the ‘trust gap’ has increased markedly in the 2014 findings compared to 2013 – now a 14-point gap – and, indeed, overall compared to […]

More possibilities with extended-time live video from Google+

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Wow – now you can do a Google Hangout On Air (a live video broadcast) for up to 8 hours! That’s a huge amount of additional time from the previous 1-hour-maximum you had. And remember: up to 8 hours means just that – you don’t have to do 8 whole hours. Oh what possibilities! Here […]

Is your Facebook profile enough to prove your ID?

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One thing synonymous with air travel is declaring your identity, usually in the form of a passport or citizen ID card, depending on the country and other factors. In some countries, you can manage just fine with a driving license (a de facto ID document in many places), residency permit for foreigners, or a multitude […]

The dawn of 2014

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For some people (probably many people), early morning on January 1 in any year is characterized by the plink-plink-fizz sequence of two Alka-Seltzer tablets dropping into a glass of water. A few gulps and, a bit later, relief! These days, my experiences of New Year’s Day are a little on the milder side where Alka-Seltzer […]

The mutual value of the conversation

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The stats helper monkeys have been busy, said WordPress in an overnight email telling me about “Your 2013 in blogging,” a concise analysis of this blog during the year as noted by the stats module in Jetpack, the uber-plugin utility for self-hosted WordPress sites. It’s a concise portrayal of a range of metrics that are […]

It’s all love and hate with Facebook

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The thumbs-down symbol to register dislike of something on Facebook has long been a wish expressed by quite a few people. That wish has come to fruition, sort of – there now is a dislike button but only as an add-on to Facebook Messenger, the social network’s text-chat service. The fact that so many people […]