A milestone has been reached in the evolution of factual reference information with news that probably the most famous of all general reference works in the English language, the Encyclopaedia Britannica, will stop making the printed encyclopedia after 244 years of uninterrupted publishing. From the Britannica Blog: For 244 years, the thick volumes of the [...]
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Published on March 9, 2012 · 7:27 am UK
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8 comments
in Communication, Events, Marketing, Reputation, Social Media, Society, Software, Spam, Trends, Twitter, Web
One of the most useful engagement tools for a conference is a Twitter hashtag. This little device, where a word is connected to the hash symbol (#) – known as a pound sign in the US – is a useful tool for event organizers as it enables anyone to connect to your event and see [...]
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A clear and robust outlook on print media: [...] Despite recent digital successes and developments – with digital-only subscriptions topping 100,000 at the end of last year, 300,000 out of the Economist’s one million print subscribers using the Economist’s apps, and 70 per cent of subscribers expected to be reading the publication digitally in two [...]
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Published on January 31, 2012 · 7:22 am UK
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5 comments
in Communication, Entertainment, Google+, Innovation, Online Media, Politics, Social Media, Social Networks, Society, Technology, Television, Trends, Web
I caught a few minutes of President Obama’s Google+ Hangout last night as it was streamed on YouTube. If you’ve done a Google+ Hangout video chat before, you’ll be familiar with the format and this was no different. Except, of course, it was the President of the United States plus five lucky citizens chosen by [...]
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It seems that everyone is talking about social business. Whether it’s IBM launching its SmartCloud for social business, or marketers developing their social business strategies for 2012, the term ‘social business’ means different things to different people. So what does social business actually mean? Guest author Andy Hewitt of Global Dawn offers some perspectives. We [...]
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Isn’t this just like the music industry was a decade ago?: New medium captures imaginations of content creators and consumers. For publishers, literally zero distribution costs. Publishers succumb to temptation to charge an arm and a leg for the product, sensing easy profits. Meanwhile, devices to consume new digital content take off like rockets among [...]
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The Golden Age of tech blogging is over, says Jeremiah Owyang in his post on December 27. [...] Like the film industry, the Golden Era is the emergence period, when fresh innovation in a new medium is born. New techniques, revolutionary content, and different business models emerge as innovators pioneer a new medium. He cites [...]
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A few days ago, on December 7, I began my sixth year on Twitter. As with many things on the social web, there’s a free service that told me of the anniversary, and another one that sent me a ‘birthday card’. Over 47,000 tweets later, what have I learned about this short-form thought-sharing medium? Well, [...]
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The most effective social media tool for generating business leads is LinkedIn, according to a survey of B2B marketers in the US last month. Marketing automation company Pardot carried out the survey and say they had input from “dozens of companies” to questions focused on social marketing etiquette, the influence of social media on leads [...]
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I was taking a look through the beta version of the BBC’s new website when it occurred to me that what I was interacting with was a web presence that’s geared to touch and feel more than to point and click. The overall layout that extends left and right off the visible screen area, prominent [...]
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