At the intersection of business, communication and technology. And shiny new objects.
Here’s an approach to recruitment that turns on its head the traditional ways to choose applicants you want to actually meet and interview and, indeed, the interview method itself. Forbes reports that the Yum! Brands-owned Pizza Hut restaurant chain will be holding interviews on Sunday March 10 during the South by Southwest festival in Austin, [...]
Since starting this blog in 2006, I’ve been the sole writer and publisher of content, making only a couple of exceptions over the past few years with content written by named guest writers. I strongly believe in transparency where disclosure of interest is the default. If I’m in any doubt about whether to disclose something [...]
You’ve heard about the pop-up store: the retail outlet that appears one day – “popping up” – is there for a few days or perhaps weeks, often tied to an event of some kind, and then shuts down. The idea has been around for the past decade. There are good examples in many countries. In [...]
Last week, Socialbakers came to town with the London stop on their Socialbakers World Tour. The social media analytics company invited me to the London event to hear from CEO Jan Rezab presenting analysis on brand behaviours on Facebook, including the top brands and their ‘returns on engagement’; and introducing new product features in Socialbakers’ [...]
I use Twitter a great deal on a mobile device, not only when out and about but also in pastime situations such as tweeting comments about a movie or TV show I’m watching, or commenting about a brand in a TV ad. That’s the so-called second screen behaviour and experience in action. It’s increasingly common [...]
The idea that computers rather than people could make decisions about other people’s intentions in the workplace that I wrote about recently – an IBM security tool can flag “disgruntled employees” – may be the tip of an evolutionary iceberg that spotlights a wider and deeper issue facing developed countries like the US and many [...]
The next time you visit a McDonald’s restaurant, especially in the US, check the packaging for information about the nutritional value of the food you’re about to eat. While you can read concise info on the packaging itself, more interesting perhaps is a link to that information in the form of a QR code that [...]
The broad decline in trust in business and political leadership we’ve seen over the past few years took a deep dive during the last twelve months as, today, less than a fifth of people believe that a business or government leader will actually tell the truth when confronted with a difficult issue. That’s the stark [...]
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