Get up to speed on social business at the Enterprise 2.0 Summit London

OUTATIME

If you want to know what’s happening in social business in the UK, an event in London next month is right up your street.

Organized by my friend David Terrar, the Enterprise 2.0 Summit London on November 26 is a conference on driving business value with digital and social transformation, co-produced by Kongress Media and Agile Elephant.

Speakers and contributors include some of the UK’s leading social business influencers – Andrew Grill (who’s staked his career on the growth of social business), Anne McCrossan, Benjamin Ellis, Euan Semple and Lee Bryant, to name but a few – along with European case studies from Barclays, Shell, Deutsche Bank, Euroclear, Sanofi Pasteur and CEMEX.

So if you want to get up to speed on topics such as:

  • Key drivers for the adoption of social technologies in large organizations
  • Aligning social ideas with organization structure and management culture
  • Key factors for the engagement of remote staff
  • Success factors for leveraging social adoption and business transformation
  • Discussion about the structure and building blocks for the future of organizations
  • Success factors for enabling internal connections and sharing of insights

…then the Enterprise 2.0 Summit London is for you.

The venue is the attractive Carlton House Terrace facilities of the British Academy, in between Buckingham Palace and Trafalgar Square in the heart of London.

I’ll be there, too, to listen and learn. And a definite highlight of the event will be live blogging and cartoons by Adam Tinworth and Matthew Buck respectively.

So why not sign up and come to this one-day event to listen and learn, too? (There’s also a pre-conference workshop on November 25.) See you on November 26!

Bonus links:

A chat about wearable tech and more

Media Bullseye RoundtableI was honoured to be guest co-host on the Media Bullseye Roundtable podcast this week with Chip Griffin, the founder and CEO of CustomScoop, and the Roundtable’s prime host.

The Media Bullseye Roundtable is a weekly roundtable discussion hosted by Chip and a different guest co-host in each episode, exploring three topical communication-related issues.

In this week’s episode, we spent 30 minutes discussing three terrific topics:

  1. The impact of wearable technology on communicators (a topic I’m very focused on these days, especially in what I see as too much complacency over the lack of clear understanding about wearable tech in the workplace).
  2. The role of social media in international political movements, sparked by an article about recent protests in Hong Kong.
  3. The ways in which communicators have tried to monetize content beyond simply being a marketing tool, inspired by a post on Spin Sucks by Gini Dietrich.

You might enjoy hearing or reading what we discussed that may prompt some thoughts of your own that you can share as part of continuing the conversation.

Listen to the podcast right here:

Chip has also published a transcript so you can read rather than listen if you prefer.

I’ve known Chip for almost a decade since CustomScoop became involved as a sponsor in 2005 of For Immediate Release: The Hobson and Holtz Report podcast that Shel Holtz and I present each week. (CustomScoop offers FIR listeners a free trial of its news and social media monitoring service.)

A few months ago, we were delighted to welcome the Roundtable into the FIR Podcast Network. And Chip started another podcast this month – Chats with Chip – that is the latest network show.

Enjoy the show(s)!

  • If you’d like to contribute comments to this discussion – or about any other topic in FIR Podcast Network content – a good place is the FIR Podcast Community on Google+.

Weighing up the worth of sharing AP content or not

Retweet to your followers?

A news item on Techmeme caught my eye, so I clicked to read it.

Oregon sues Oracle over failed health care website,” the headline said, linking to a report by the Associated Press about a lawsuit against Oracle filed by the US state of Oregon alleging some pretty serious malfeasance on Oracle’s part over a health care website.

It’s the kind of business story that interests me, and one I tend to share on Twitter as some of my community there might also be interested in it. It’s also the kind of thing I might share in my Flipboard magazine – which, if I choose, can also re-share that share across Twitter, Google+, LinkedIn and Facebook – to bring it to a wider audience. It might even become a news item or discussion topic for the weekly business podcast I co-host.

Much depends on the topic, who it’s about, which publication it’s in, how credible and timely it is, how well presented the story is, etc.

I don’t especially seek out stories or reports by the AP. Yet I encounter AP reports a lot, either direct reports filed by an AP journalist like this one, or as a newswire story reported in another online publication.

(AP) Orgeon sues Oracle...

In whatever case, as with all sharing of content published online by others, I’m mindful of copyright.

But get a load of the AP’s copyright statement at the foot of this story (and in every story on their website).

AP copyright text

The yellow highlight in the screenshot is my emphasis of the off-putting wording:

© 2014 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

I’m not a lawyer, but that looks to me like the AP won’t allow the kind of sharing I do across social networks, eg, retweeting a link to their story, never mind any content from it. Wouldn’t that be regarded as “broadcasting”?

That’s not what they intend, surely?

Well, take a look at the terms of use referenced in the full footer statement, in particular numbers 5 and 6:

AP Terms of Use

(Number 6 even mentions ‘fax’ which makes me think this wording was written in the command-and-control heyday of the mid- to late-90s and unchanged since.)

I’d say number 5 makes it clear that this is what they intend. Even retweeting a link on Twitter isn’t something they’d like you to do by the looks of it:

5. Except as provided in this agreement, you may not copy, reproduce, publish, transmit, transfer, sell, rent, modify, create derivative works from, distribute, repost, perform, display, or in any way commercially exploit the Materials carried on this site, nor may you infringe upon any of the copyrights or other intellectual property rights contained in the Materials. You may not remove or alter, nor cause to be removed or altered, any copyright, trademark, or other proprietary notices or visual marks and logos from the Materials.

I suppose the key words here are “commercially exploit” which I guess means making money from the AP’s intellectual property without permission, recognizing their rights or paying them for usage.

Yet surely there are better ways in communicating such intent that don’t leave you feeling that whatever you do to amplify their story under the fair use or fair dealing aspects of copyright laws, you should probably look over your shoulder just in case you see a lawyer bearing down on you.

I contrast this unfriendly attitude with that of an arch-competitor of the AP – Reuters.

Reuters actively encourages you to share its content!

Look at this same story, for instance, as reported by Reuters on its website – with social share buttons arrayed at the top:

(Reuters) Oregon sues Oracle...

Not only that, the footer in the story repeats those social share buttons and also tells you how many of your friends have recommended the story on Facebook and/or urges you to be the first to do so, as it does in every news story on the Reuters website.

Reuters encouraging sharing...

And not a copyright notice or terms of use link anywhere except among general site links in a specific area at the very bottom of the website, each of which is written in far less draconian language. Much more concise and contemporary, too.

Comparing these two different approaches to creating and publishing copyrighted content that others inevitably would wish to share, which one gives you confidence in sharing with your social online communities? Which one behaves like trusting you is the default rather than the other way around? At a time of continuing evolution of mainstream media and how people use online to get, consume and share their news, which one appears equally confident in making content available online that will be shared and so actively encourages it?

In essence, which one is the publisher who gets it about content-sharing, trends, behaviours and the social web?

I know which one gives me that confidence.

PS: As it happens, I shared the AP story on Google+ as I wanted to highlight some of the text that I couldn’t do in Twitter (more than 140 characters). Plus my community there is, broadly, more tech-oriented and so I thought I might get some interesting comments back. None yet though…

Scaling visual messaging and the attraction for marketers

WhatsApp

The rise of mobile messaging apps like WhatsApp – used by at least 500,000,000 people a month around the world who share 700 million photos and 100 million videos every single day – is one growing facet of a multi-dimensioned object that I call “the visual social web.”

It’s not a separate thing to the social web; rather, it’s a part of it that I think will have greater significance to people who use such a service, because it’s about pictures not only words.

And what about words. aka text messaging? That was the prime reason for many to start using a service like WhatsApp: that and the fact that it lets you send and receive the equivalent of SMS messages without incurring charges from your mobile operator (because it can use wifi not only cellular networks for such messaging transmission and reception).

According to some metrics, WhatsApp users send and receive 64 billion text messages every day – it’s almost mind-boggling – so text is a huge part of overall online communication between individuals.

Yet it’s visual messaging that I think is the more disruptive, primarily because of the appeal it has for marketers who want to get their story-telling out to their target audience across social networks that are richer and more appealing than just words alone. I’m sure you will have seen or at least heard about numerous studies and research in the past year that confirm the old saying that a picture is worth a thousand words.

The WhatsApp metrics about photos and videos are compelling indeed in this regard, and I would expect: 1) to see those metrics increase even more; and 2) to see more interest by marketers in visual story-telling that actually engages people, not simply broadcast messages to them.

For all that to be in place, you need to know a lot more about those you wish to engage with, what marketers traditionally call the target audience that I mentioned earlier.

That made me think about a dark side that I can see happening. Maybe it’s the big hurdle for marketers to jump over in their learnings about how to really connect with people in the mobile online world.

I’m referring to news this week that Tumblr plans to scan all the images on its site for insight into a person’s sentiment about a brand.

That makes total sense to me as part of the essential need to better understand your target audience. If technology has evolved to make it possible to actually do that at scale, what a tool!

And the dark side I mentioned? Steve Hall at AdRants explains it succinctly:

[...] One wonders what will become of all the people who post “I hate brand xxx” photos. Will the brand police swoop in and pummel the person with trollish commentary? And if someone has positive things to say about a brand will they incessantly be held up as a poster child for said brand on social media? And if anything remotely like this happens, will Tumblr users game the system for their own benefit? Or simply punk a brand by enlisting all their followers for a bit of viral shenanigans?

As someone said nearly a decade ago, it’s not what the software does, it’s what the user does.

Oh, and check this out – ‘Selfie Stick’ Takes Rooftopping Self-Portraits to the Next Level of Crazy:

Rooftop selfie...

The new frontier for marketers?

(Screenshot at top via Mashable)

Defining Twitter by more than the numbers

Twitter user growth

Twitter reported its financial results for the second quarter 2014 this week:

  • Q2 revenue of $312 million, up 124% year-over-year
  • Q2 net loss of $145 million and non-GAAP net income of $15 million
  • Q2 GAAP EPS of ($0.24) and non-GAAP EPS of $0.02
  • Q2 adjusted EBITDA of $54 million, representing an adjusted EBITDA margin of 17%

Depending on which media report or commentary you read, it’s either an unimpressive financial performance, or a strong performance to silence critics.

Either way, a common view in mainstream media reports is that the results exceeded financial analysts’ expectations.

One other significant element in the earnings announcement is growth in the number of users, as the Financial Times chart above shows – a consistent increase every quarter since mid 2010 to arrive at today’s number of 271 million average monthly active users, an increase of 24 per cent over the same period last year.

The combination of financial results that exceed expectations and continuing user growth are facts that the stock market and investors like. Indeed, the FT’s report includes a bottom-line statement:

[...] Shares rose to $51.25 in after-hours trading, the highest price since Twitter reported its first results as a public company in February, prompting the stock to plummet. The stock is almost double the price at which Twitter listed last year.

One other aspect I find interesting relates to what Twitter is, ie, how people now describe Twitter.

In media reports, you’ll see it described variously as a “micro-blogging service” – that moniker arose in the very early days of Twitter – or a “social-networking service,” both labels used in a BBC News report. It’s a “social network,” says the Telegraph. The FT calls it a “messaging platform” while The Wall Street Journal says it’s a “social media company.”

And Twitter? How does the company describe itself? From the ‘About’ paragraph in the earnings report:

Twitter (NYSE: TWTR) is a global platform for public self-expression and conversation in real time. By developing a fundamentally new way for people to create, distribute and discover content, we have democratized content creation and distribution, enabling any voice to echo around the world instantly and unfiltered. The service can be accessed at Twitter.com, via the Twitter mobile application and via text message. Available in more than 35 languages, Twitter has 271 million monthly active users. For more information, visit discover.twitter.com or follow @twitter.

Compare that to the mission statement on the Twitter corporate page:

Our mission: To give everyone the power to create and share ideas and information instantly, without barriers.

And note the latest user metrics on that page:

  • 271 million monthly active users
  • 500 million Tweets are sent per day
  • 78 percent of Twitter active users are on mobile
  • 77 percent of accounts are outside the U.S.
  • Twitter supports 35+ languages
  • Vine: More than 40 million users

Clear?

The future looks mobile for Facebook

Facebook mobile

Facebook posted its financial report on July 23 for the second quarter of its 2014 financial year.

The report shows financial pluses across the board for the mega social network in significant areas:

  1. Overall revenue for the second quarter of 2014 was $2.91 billion, an increase of 61 percent compared to the same period last year.
  2. Revenue from advertising was $2.68 billion, a 67 percent increase over the same quarter last year – and around 92 percent of overall revenue reported for the second quarter 2014.
  3. Mobile advertising revenue represented about 62 percent of advertising revenue for the second quarter of 2014, an increase of 41 percent compared to the same period last year.
  4. GAAP net income for Q2 2014 was $791 million, up 138 percent compared to the same period last year.
  5. GAAP diluted earnings per share was $0.30, up 131 percent compared to the same period last year.

Holders of Facebook stock will no doubt be quite happy, like Mark Zuckerberg, Facebook founder and CEO, who remarks drily:

“We had a good second quarter,” [Zuckerberg] said. “Our community has continued to grow, and we see a lot of opportunity ahead as we connect the rest of the world.”

What struck me most about the numbers as shown in the concise earnings announcement is the advertising revenue growth and the high proportion of that growth  – nearly two-thirds – that comes from mobile.

Facebook mobile advertising growth /via FT

Indeed, the FT reports on Facebook’s earnings with two interesting charts – the one above showing the growing shift to mobile of Facebook’s user base since the start of 2013; and the one below, showing a clear growth trend since mid 2012 of mobile advertising sales.

Facebook mobile advertising growth /via FT

As for the opportunity Zuckerberg refers to, to “connect the rest of the world,” put that in the context of the latest user metrics included in the company’s earnings report:

  • Daily active users (DAUs) were 829 million on average for June 2014, an increase of 19 percent year-over-year.
  • Mobile DAUs were 654 million on average for June 2014, an increase of 39 percent year-over-year.
  • Monthly active users (MAUs) were 1.32 billion as of June 30, 2014, an increase of 14 percent year-over-year.
  • Mobile MAUs were 1.07 billion as of June 30, 2014, an increase of 31 percent year-over-year.

Plenty of room for growth.

(Picture at top via DigitalTrends.)