Klout score takes off with American Airlines

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To many people, one of the appealing benefits of a good score on influence ranking services is that you can take advantage of perks – free products, services or experiences offered to you based on how high your rank or score is. Each of the Big Three such services – Klout, Kred and PeerIndex – [...]

Unfiltered social reporting from Boston

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Hot on the heels of the Boston marathon bombings last weekend comes another frightening event in the United States, this time a fatal shooting at the Massachusetts Institute of Technology (MIT) campus in neighbouring Cambridge late on Thursday night US time. As I write this, it’s still very much a breaking news story with sketchy [...]

How to secure your WordPress site against hacker attacks

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One of the easiest content management systems to set up and use is WordPress, the largest self-hosted blogging platform in the world, powering more than 60 million websites worldwide. That fact may be a key reason why WordPress is in the news right now as the subject of a large-scale attack from a huge number [...]

BBC global survey shows evolving news consumption habits across multiple screens

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It’s doubtful that many people would disagree with the belief that our behaviours in how, where and when we consume content – the evolved way of saying what we used to describe as reading the papers, listening to the radio or watching TV – have shifted dramatically and permanently with the broad and deep penetration [...]

Desperation driving ad creativity

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How do you address the clear trend of people not paying attention to your ad during the commercial breaks on TV? They’re either not watching at all during the breaks, or fast-forwarding through the ads if their programme is recorded; or, giving their attention to something else on a second or third screen. For whatever [...]

The dawn of the valuable-ad era

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Here are two ideas about advertising – online and offline – that could catch on in a big way and ‘evolutionize’ entire industries. Social news and entertainment site Reddit plans to let users vote on the ads they see when using the website, voting up those they like and down those they don’t: […] Our [...]

Easy content-sharing to your Kindle

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Some years ago, Amazon made my blog available as a subscription option for Kindle users. It would cost you 99 pence a month; in return, you’d get all my content delivered to your Kindle device (or Kindle app on your PC, smartphone or tablet) as it was published. Amazon’s now introduced something perhaps more interesting [...]

The demise of two RSS readers marks the passing of an era

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Yesterday, Google announced the sunsetting of eight products and services in a move they described as a second spring of cleaning. The one that is making headlines across the social web is Google Reader, the browser-based tool that aggregates and lets you read and share content from your RSS feeds. On the Google Reader Blog, [...]

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