Imagine what the Bank of England could have done with its QR code ad

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A quarter-page ad by the Bank of England in yesterday’s Telegraph caught my eye primarily because it contained a QR code. The print ad informs you that the £50 note featuring an engraved portrait of Sir John Houblon on the reverse side will be withdrawn from circulation at the end of April. The ad also […]

Twitter eight years on

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Today marks the eighth anniversary of Twitter, the communication platform that is globally ubiquitous today, the eleventh most-visited website in the world. From co-founder Jack Dorsey‘s first tweet on this day, March 21, in 2006, the number of active users of the service now exceed 240 million per month worldwide who tweet in more than […]

Changing the game with native advertising

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Does “native advertising” bother you? When I was first asked that question, my response was the inevitable “It depends…” And that primarily means: It depends on how open and transparent the advertiser and the publisher are about the native ad. Just what is “native advertising”? you may ask. Here’s what Wikipedia says: Native advertising is […]

New research shows what drives consumers in the collaborative economy

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If you want to know about the collaborative economy and what it may mean for businesses large and small, the man to pay close attention to is Jeremiah Owyang. The collaborative economy – also variously referred to as the sharing economy, the maker movement, and co-innovation – is a concept that is gaining attention as […]

Remember the point of social business

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There is some excellent thinking on display in a presentation deck on Slideshare that examines in some detail what large businesses could look like as the concepts and principles of social business evolve. The deck is by Dion Hinchcliffe, Chief Strategy Officer at the Dachis Group – acquired last week by Sprinklr – that he […]

How serious are PRs about being genuinely professional?

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A simple, musing, rhetorical, tweet on Monday evening about PRs who send out press releases under embargo prompted a wide-ranging conversation on Twitter among a handful of people about professional behaviour, education and training, and being prepared for the PR workplace. Sending out press releases under embargo isn’t an unusual practice. On the contrary, it […]

Smartphones preferred device for news among affluent consumers says BBC

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The results of a new survey for BBC World News shows a surge in smartphone use for consuming news among affluent consumers compared to the general population. The BBC defines “affluent consumers” as the highest 20 percent income earners in each country surveyed. What the BBC describes as the world’s first study into the use […]

Instagramming NYFW

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A frequent topic over the past year on the FIR podcast that my co-host Shel Holtz and I have pondered and discussed is the rise of visual communication. A key reference point for us was the interview we did in August 2012 with Brian McNely on Instagram as a medium for image-power and his research […]

Broadcasting the wow factor

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TV chat shows can be great platforms to introduce a new product, create interest in going to the cinema and see a hot movie, or any manner of things celebrity guests talk about and likely to attract a big audience. In today’s sharing society, you also want to extend the reach of a topic and […]