BBC global survey shows evolving news consumption habits across multiple screens

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It’s doubtful that many people would disagree with the belief that our behaviours in how, where and when we consume content – the evolved way of saying what we used to describe as reading the papers, listening to the radio or watching TV – have shifted dramatically and permanently with the broad and deep penetration [...]

Desperation driving ad creativity

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How do you address the clear trend of people not paying attention to your ad during the commercial breaks on TV? They’re either not watching at all during the breaks, or fast-forwarding through the ads if their programme is recorded; or, giving their attention to something else on a second or third screen. For whatever [...]

The habits of UK mobile Twitter users

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I use Twitter a great deal on a mobile device, not only when out and about but also in pastime situations such as tweeting comments about a movie or TV show I’m watching, or commenting about a brand in a TV ad. That’s the so-called second screen behaviour and experience in action. It’s increasingly common [...]

Getting a grip on the lurching crisis at the BBC

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Watching events this weekend that make up the still-unfolding crisis at the BBC has been an experience of mixed emotions, ranging from bewilderment to despair to resignation (in two senses of that word). Much of that surrounds the (now ex) Director-General George Entwistle, pictured, an honourable man whose short tenure in the job did little [...]

Olympic benefits for corporate reputations

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The past two weeks of the London 2012 Olympic Games have certainly been a time of drama, high emotion, success and failure, and a general lifting of the spirits to witness such displays of intense effort and much achievement by athletes from over 100 countries. The positive focus on this wonderful sporting event has just [...]

Let the Games begin

#OpeningCeremony – 9:00pm UK July 27, 2012. Experience it live (or go here if you’re in the US). #London2012 | #Olympics

The people and social media challenges at the 2012 Olympic Games

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Reuters reports that Anthony Edgar, head of media operations for the International Olympic Committee (IOC), freely admits that he does not know what to expect at the London Olympic Games following the explosion of social media, with some 900 million people using Facebook in 2012 compared to the 100 million who used the site just [...]

The 2012 Olympics TV experiences look very good

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Whatever else is going on about the London 2012 Olympics – border control  nightmares at Heathrow, cracks in the M4 motorway, cellular network outages, not enough security staff – it looks like mainstream broadcast media have things well under control to offer amazing experiences throughout the games. The BBC already announced details of its blanket [...]

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