Sprinklr brings social media convergence to global brands

Paid Owned EarnedSince acquiring the Dachis Group earlier this year, social media SaaS vendor Sprinklr has pursued a clear path towards offering its clients a converged social media solution.

The convergence of paid, owned and earned social media would, Sprinklr says, provide significant benefits to global brands in four specific areas:

1. Maximize reach across paid, owned and earned social content
2. Integrate planning of content and campaigns across paid, owned and earned channels
3. Conduct automated optimization and amplification of organic content with paid budgets
4. Rapidly determine and close the loop on the ROI of digital advertising

Sprinklr released an integrated paid social media module in April and raised $40 million investment capital.

With news today of its acquisition of paid social solution TBG Digital, Sprinklr looks set to continue its onward march into the marketing departments of more global brands.

Defining Twitter by more than the numbers

Twitter user growth

Twitter reported its financial results for the second quarter 2014 this week:

  • Q2 revenue of $312 million, up 124% year-over-year
  • Q2 net loss of $145 million and non-GAAP net income of $15 million
  • Q2 GAAP EPS of ($0.24) and non-GAAP EPS of $0.02
  • Q2 adjusted EBITDA of $54 million, representing an adjusted EBITDA margin of 17%

Depending on which media report or commentary you read, it’s either an unimpressive financial performance, or a strong performance to silence critics.

Either way, a common view in mainstream media reports is that the results exceeded financial analysts’ expectations.

One other significant element in the earnings announcement is growth in the number of users, as the Financial Times chart above shows – a consistent increase every quarter since mid 2010 to arrive at today’s number of 271 million average monthly active users, an increase of 24 per cent over the same period last year.

The combination of financial results that exceed expectations and continuing user growth are facts that the stock market and investors like. Indeed, the FT’s report includes a bottom-line statement:

[...] Shares rose to $51.25 in after-hours trading, the highest price since Twitter reported its first results as a public company in February, prompting the stock to plummet. The stock is almost double the price at which Twitter listed last year.

One other aspect I find interesting relates to what Twitter is, ie, how people now describe Twitter.

In media reports, you’ll see it described variously as a “micro-blogging service” – that moniker arose in the very early days of Twitter – or a “social-networking service,” both labels used in a BBC News report. It’s a “social network,” says the Telegraph. The FT calls it a “messaging platform” while The Wall Street Journal says it’s a “social media company.”

And Twitter? How does the company describe itself? From the ‘About’ paragraph in the earnings report:

Twitter (NYSE: TWTR) is a global platform for public self-expression and conversation in real time. By developing a fundamentally new way for people to create, distribute and discover content, we have democratized content creation and distribution, enabling any voice to echo around the world instantly and unfiltered. The service can be accessed at Twitter.com, via the Twitter mobile application and via text message. Available in more than 35 languages, Twitter has 271 million monthly active users. For more information, visit discover.twitter.com or follow @twitter.

Compare that to the mission statement on the Twitter corporate page:

Our mission: To give everyone the power to create and share ideas and information instantly, without barriers.

And note the latest user metrics on that page:

  • 271 million monthly active users
  • 500 million Tweets are sent per day
  • 78 percent of Twitter active users are on mobile
  • 77 percent of accounts are outside the U.S.
  • Twitter supports 35+ languages
  • Vine: More than 40 million users

Clear?

Be recognized for UK social media excellence in #somecomms 2014

2013 winners

It’s only three months until the winners of the 2014 UK Social Media Communications Awards competition will be announced, and the deadline for entries is now upon us – Friday July 18 is the final day of the extended entry period.

Over the next few months, the panel of judges – I’m thrilled to be one again this year – will be pre-scoring, evaluating and short listing that lead up to deciding who the winners are.

Everything culminates in a really great awards event at the Emirates Stadium in London on October 23 (here are pics from last year: and crazy fun!).

Now in their fifth year, the UK Social Media Communications Awards celebrate the very best in UK social media communications, and recognize and reward the individuals, companies and organizations who are using online platforms to communicate in fresh and innovative ways.

If you haven’t yet entered, you’ve still got 24 hours!

2014 UK Social Media Communications Awards

Test driving Samsung’s new 28-inch 4K UHD monitor

Samsung U28D590D 4K UHD 28-inch monitor

An important item on my tech shopping list is an ultra high definition (UHD) monitor to go with the new desktop PC I’m planning to buy for the home office. So when Samsung UK’s PR agency asked me if I’d like to test drive Samsung’s new 28-inch LED UHD monitor just launched in the UK, why would I say no?

And so late last month, a big box arrived containing a brand new Samsung U28D590D 4K UHD monitor manufactured in May 2014, a sticker on the back said. And it’s been the primary display screen connected to my Dell home office desktop PC for the past few weeks. It’s certified for Windows 8 (the Dell mine is connected to runs Windows 7).

One key thing to mention straightaway – this is not a touch-screen monitor.

Here’s a quick summary of what I noted and was particularly impressed with from the moment I hooked it up to the PC:

It’s simplicity itself to set up. Unpack from the box, peel off all the protecting plastic film, affix the stand, connect to the graphics card port on your PC, plug in the mains lead, turn it on. Your PC or Mac will recognise it and set up a monitor driver. You should then install the specific Samsung monitor driver for this model that comes on a CD or let your operating system find it online. That’s basically it to get started.

One preparatory step I did take beforehand was to update the graphics card driver on the PC. It has an Nvidia card installed and, if you run a Windows PC, it’s always a good idea to have the latest WHQL-approved driver whatever brand of card you have.

The screen resolution is fabulous even if you can’t get the full 4K UHD experience and have to settle for what your PC and graphics card is able to support, which will likely be full high definition (FHD, also known as 1080p), the native resolution of many modern LCD or LED monitors, typically 1980 pixels wide by 1200 pixels high for a 24-inch monitor (which is the size of the AOC LED FHD  monitor I have that the Samsung replaces).

Absolutely gorgeous colours – a billion, says Samsung, if it runs at 4K UHD resolution if you connect with the DisplayPort 1.2 interface – along with crisp and clear graduation of colours and shades of grey. This is the best I’ve ever seen on any monitor.

4K UHD is stunning compared to FHD – rich, vibrant colours and four times the resolution. The peacock picture below tries to illustrate this to show the difference in colours and resolution between FHD and UHD.

FHD vs 4K UHD

Screen refresh is literally instantaneous with no visible pauses or juddery imaging, which is what you might expect to experience if running a program, watching a movie or playing a game that is extreme in its demands of the graphics processing system and memory of your computer. This is where a powerful graphics card with a fast GPU and lots of video memory is important, along with a DisplayPort interface ideally, or an HDMI port to connect the monitor to the PC. (The Samsung monitor has one DisplayPort interface and two HDMI ports, both to the version 1.4 HDMI standard. I’m currently connected via HDMI.)

That works on a similar principle you may already be familiar with on televisions – you need the biggest bandwidth connection between the TV and, say, an Xbox or even your cable TV box to pump the significant amount of audio-visual data at the highest speed you can get. Hence DisplayPort or HDMI, both far superior for this than the typical DVI ports you find on most computer monitors (and many TVs).

I haven’t yet played any contemporary games with this monitor, but I have watched quite a few movies, both on high-definition Blu-ray disc and streaming via Netflix, as well as live TV from the BBC and catch-up TV via iPlayer. In every case, the viewing experience has been an awesome one with smooth, crisp and clear images that make the most of the monitor’s capabilities (plus the PC’s processor and memory,  graphics card and HDMI connection, as well as a pretty good 154Mbps wired broadband internet connection).

And I’ve created, edited and watched a fair number of PowerPoint presentations. The ones I create tend to have lots of graphics, mainly screenshots, so saving content and displaying it can be quite resource-heavy on the computer’s graphics system. With this monitor, it’s a breeze with hardly a lag in screen refresh when I open up a typical 80-meg PowerPoint deck.

In case you’re wondering what’s the big deal about UHD and 4K, let’s address that.

UHD means that the monitor can display content at 3840 pixels wide by 2160 pixels tall resolution, which is four times as many pixels as full high definition (FHD), the resolution typically at 1920×1080. The American Consumer Electronics Association has a great definition of both terms of direct relevance when it comes to computer monitors like this Samsung one.

Okay, I suspect some of you reading this may be at the start of eyes glazing about now. To me, what’s important is that this monitor delivers on the essential elements of resolution, colours and screen refresh times that combine to make a terrific experience whether you’re playing TitanFall, watching House of Cards on Netflix or making a fabulous PowerPoint deck.

So here are some key features:

  • UHD resolution 3840×2160 pixels - 4 times the resolution of Full HD
  • 1 millisecond response time – that’s almost instantaneous
  • Minimalist design
  • Display port interface plus 2 HDMI 1.4 ports
  • UHD upscaling – great when watching HD video
  • Game Mode for a terrific gaming experience

I’ve not yet explored everything this monitor is capable of – things like picture-in-picture, picture-by-picture (two PCs connected to the single monitor to see the desktops of both simultaneously on one screen that’s divided into two), or game mode (detects the changes in scenes, enhances the colour and alters the screen’s contrast to make dark spots darker and light spots lighter so you can see all the action at all times).

Picture-by-picture: two PCs connected to the single monitor

Such experiences are still awaiting me in the coming months.

In summary, the Samsung U28D590D 4K UHD monitor is an excellent display device. Its sleek minimalistic design fits my expectation of a piece of advanced technology that I like to have on my desk. It’s beautifully made and looks pretty good.

The U28D590D is on sale in the UK now (Amazon UK has it at around £460) and you can see it soon in retailers like PC World. Its feature set pits it extremely well amongst competing products from the likes of Dell, Asus and AOC whose similar-spec UHD monitors cost more, significantly so in some cases.

On the Samsung UK website:

The only way is ethics #PRethics

The debate in Committee Room No 10 / pic by Kate Matlock

Committee Room number 10 in the House of Commons in London was the setting in the evening of July 7 for a vibrant debate on a big topic, formally titled “Wearable technology is an ethical nightmare for the communications, marketing and PR professions.”

Organized by The Debating Group and sponsored by the CIPR, the motion was proposed by Stephen Davies and seconded by me; and opposed by Stephen Waddington and seconded by Claire Walker.

About 100 people formed the audience, many of whom contributed opinion and running commentary on Twitter as each of the four speakers made their cases for the motion and against it. Once the formal addresses had been made, debate chair Alastair McCapra opened the debate to the floor where 18 people offered their perspectives to the debate.

It was a most interesting few hours. Opinion during the motions seemed pretty evenly divided, which seems to me to be fairly reflected in the commentary on Twitter. But when it came to the moment of voting, we were firmly defeated – 55 votes against the motion with only 28 for it.

Yet those stark numbers hide one reality, which is that it’s clear to me that this topic is not as black and white as it seems, offering only agreement or disagreement as your options. It is phenomenally nuanced, with so many shades of grey, and where almost everything you might say needing to start with “It depends.”

It’s also clear that the two opposing sides to the motion were far closer in thinking and belief than it may seem. Closer in the view that the topic is largely about people’s behaviours rather than about the wearable tech – meaning, what the tech enables people to do and so what they do or don’t do with it – and largely about providing codes of conduct that would be the roadmap for PR practitioners’ behaviour in how they use wearable tech.

I wholly support that idea although I’m far less optimistic that PR practitioners will simply abide by a code of conduct and not do bad things. If some PRs can’t get even the basics right, why should I have confidence that they can be trusted to do the right thing on their own with something far more important? Having a code is great, but it needs by-example leadership and professional behaviour to make it work at all.

Hence the “it depends” idea where I firmly believe that there won’t be an ethical nightmare as long as we – the profession, consultancies and clients, and individuals – take firm and clear steps to make the landscape anything but an ethical nightmare. We must do this, actively and proactively, collectively and individually.

Unlike my fellow speakers in the debate, I didn’t make a prepared speech. Instead, I prepared talking points from which I highlighted my perspectives to support Stephen. For the purpose of this narrative, let me highlight the bottom line of my argument:

Is there (or will there be) an ethical nightmare for PR, marketing and communication professionals?

I have 3 answers…

Yes, if…

1. Yes, if we do nothing to raise awareness and educate our publics on the SWOT of wearable tech.

2. Yes, if we fail to recognize the critical importance of the trust consumers place in our clients, in our employers and in governments that their behaviours are ethical.

3. Yes, if we fail to take advantage of the opportunities to advance our profession at the vanguard of understanding the ethics, scope and scale surrounding the enabling technologies that are before us, and what they will do – and do not – for our clients, our employers, consumers and businesses, and society at large.

Will we do this?

You tell me.

And here’s the argument in detail by the lead debaters:

My complete notes on Scribd:

I’ve seen some great reports and commentary about the debate, notably:

And of course, the curation of all the tweets, etc, in Storify by Gabrielle Laine-Peters:

And finally, credit where credit’s due – hard to resist a pun on the word ‘ethics’ as I use in my headline above. “The only way is ethics” is a play on “The only way is Essex,” a popular (?) reality TV show in the UK. So, full credit to Wadds for first use in the debate!

Yo: Possibilities

Yo

Have you tried Yo yet? The new social messaging app for iOS and Android devices has certainly attracted a great deal of buzz this past week.

I first heard about Yo in an FT post on June 18 that described it thus:

[...Yo is] messaging without the messages. All you can do with Yo is send a friend a notification saying “Yo”. The entirety of the app is a list of friends’ usernames, one tap of which sends them a “Yo”, which arrives with a cheeky intonation of the colloquial greeting and the name of the sender. Each Yo can mean whatever you want it to mean – or have agreed beforehand with your friend. Ultra-simplicity brings wide-open scope for personal interpretation.

So what would you do with Yo? Here’s what the developers say in the description about Yo in Google Play:

The simplest & most efficient communication tool in the world.

Yo is a single-tap zero character communication tool.

Yo is everything and anything, it all depends on you, the recipient and the time of the Yo.

Wanna say “good morning”? just Yo.
Wanna say “Baby I’m thinking about you”? – Yo.
“I’ve finished my meeting, come by my office” – Yo.
“Are you up?” – Yo.

The possibilities are endless.

We don’t want your email, Facebook, there is no search, no nothing. just Yo.

Open the app, tap Yo, that’s it.

It’s that simple. Yo

Minimalism in mobile social messaging – I find the idea quite appealing!

Not everyone does, though. Writing in TechCrunch, for instance, Sarah Perez says, “Yo is a fad. Nothing more.” In my Twitter circle, Rachel Miller says, “Certainly simple to use, but baffling as to why you would!”

While it may well turn out to be a fad ultimately, and may continue to baffle in the meantime, Yo is attracting more than just buzz in the form of investor promises of $1.2 million. It’s also reportedly been hacked, but that doesn’t seem to bother its fans (currently at least 500,000 users according to Business Insider).

And then there are brands and marketing.

Brand Republic reports that Yo’s Israeli inventor Or Arbel has a big imagination:

[...] Arbel claims brands could get involved in a number of ways including Starbucks using it to let customers know when their order is ready, airline Delta informing people when their friend’s plane has landed, and Gap informing people when they have a sale on.

Someone will do one or more of those things, you can be sure. Whether it’s any of the companies Arbel cites remains to be seen.

Potential to keep an eye on.

By the way, the word ‘Maxroom’ in the screenshot above is my Yo handle. Say Yo! if you’d like to connect.