The opening ceremony for the 2008 Olympic Games in Beijing gets underway at midday GMT today, an event that will be broadcast live on television across the world. During the next two weeks, you’ll be hard pressed to avoid seeing and hearing about the Olympic Games whenever you turn on the TV or radio or [...]
Sport
A definite highlight of my trip to Chicago last week was a visit to Wrigley Field to see a baseball game. My first ever such visit took me to the home of the Chicago Cubs to see them play the Baltimore Orioles. As you may imagine, an Englishman watching a baseball game in America without [...]
The City of Manchester football stadium – home to Manchester City FC – will soon be the first football ground in the world to be powered by sustainable energy when an 85-metre-high 3-megawatt wind turbine comes online next year. When it’s fully operational, it will supply enough energy to meet the stadium’s power needs as [...]
Global swimwear brand Speedo has released the second podcast in the Speedo Make Waves series, featuring an interview with Amanda Beard, Olympic champion and FHM cover girl. Speedo’s press release about the second podcast includes a quote from me on the potential of podcasting as a complementary element in their overall marketing communication and PR: [...]
Speedo, the world leader in swimwear, has just started podcasting. The first episode of “Speedo Make Waves” is out now and features a conversation with Michael Phelps, the US champion swimmer who won eight medals at the 2004 Olympics in Athens. Michael talks about his recent competitive activities, his move back to Ann Arbor, prep [...]
Beckham off with injuries. Rooney gets a red card. 0-0 at 90 minutes. 0-0 at the end of the extra-play 30 minutes. Then a nail biting end of penalty shoot-outs. The ticker-text says it all. Nope, I don’t want to talk about it. Plenty of others do, though.
A terrific sports event has just got underway in France – the 2006 Le Mans 24 Hour Race, the world’s most famous endurance race for sports cars and their drivers. I’m not an avid motor racing fan so I’m not up there with instant knowledge on the who’s who among the competitors and marques (more [...]
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