Tweets in the sky at the Ryder Cup


Golf fans had a gripping experience with the Ryder Cup competition in Chicago this past weekend, with a nail-biting finale that saw the Europeans pip the Americans to the post at the last minute to win the tournament. SiliconRepublic reports on an imaginative stunt by Irish bookmaker Paddy Power who broadcast fans’ tweets over the […]

Salute the Olympic spirit


So the London 2012 Olympic Games have come to an end. A spectacular closing ceremony last night – with music, song, dance, awe-inspiring stadium lighting and fireworks that made up the greatest show on earth – brought the past two weeks of competition to an emotional climax. The sight of the Olympic spirit rising as […]

Olympic benefits for corporate reputations


The past two weeks of the London 2012 Olympic Games have certainly been a time of drama, high emotion, success and failure, and a general lifting of the spirits to witness such displays of intense effort and much achievement by athletes from over 100 countries. The positive focus on this wonderful sporting event has just […]

Let the Games begin

#OpeningCeremony – 9:00pm UK July 27, 2012. Experience it live (or go here if you’re in the US). #London2012 | #Olympics

The 2012 Olympics TV experiences look very good


Whatever else is going on about the London 2012 Olympics – border control  nightmares at Heathrow, cracks in the M4 motorway, cellular network outages, not enough security staff – it looks like mainstream broadcast media have things well under control to offer amazing experiences throughout the games. The BBC already announced details of its blanket […]

Olympic transformation

The London 2012 Olympics are just twenty-five days away. In the UK, the BBC has started building a sense of excitement… Check everything the BBC is planning for this global event. Reshared post from +BBC News The BBC has just released its trail and titles sequence for the Olympic Games. Watch the 60 seconds film […]

Twitter: Where off the record is on the record


There can be few people who wouldn’t agree that Twitter use by people is very much part of the mainstream these days. Even if you don’t use Twitter yourself – meaning, you don’t have a Twitter handle nor do you actively read other people’s tweets – I think you’d agree that you’re exposed to Twitter […]

A universal story for the Olympic Games

Change just one letter and it becomes a universal story. Reshared post from +Vic Gundotra This is how to tell a story. Congratulations to P&G on what I think is the best ad I’ve seen this year. Google+: Reshared 1 times Google+: View post on Google+ Post imported by Google+Blog. Created By Daniel Treadwell. See […]

Can you really control who says what about the 2012 Olympics?


Reuters reports that 70,000 unpaid volunteers recruited for the London Olympics this summer have been warned not to give away breaking news about athletes or disclose the location of politicians and celebrities through online comments or pictures posted on social media sites. Clearly, it makes sense to establish the ground rules on “social communicating,” as […]