By neville on Nov 23, 2007 in Communication, Humour, Marketing, Public Relations, Social Networks, Sport, Television, Web | 2 Comments
I’ve never watched The Likeaballs, a cartoon TV series for kids on the BBC’s Ceebeebies channel at 7am every weekday.
I’m a bit outside the target demographic
But could The Likeaballs be the saviour for English football now that the head coach has been fired following the national team’s disastrous performance at Wembley the other [...]
By neville on Oct 15, 2007 in Experiences, Podcasting, Public Relations, Social Networks, Sport | 5 Comments
The weekend that’s just passed was a tremendous one for sports fans.
There was the semi-final of the rugby world cup in Paris which saw England beat France 14-9 in a nail-biting finish.
I caught that crucial bit live on TV.
Then there was England’s qualifying game in the Euro 2008 football championship at Wembley stadium where [...]
By neville on Sep 26, 2007 in Business, Climate Change, Communication, Innovation, Podcasting, Projects, Public Relations, Society, Sport | 3 Comments
The City of Manchester football stadium - home to Manchester City FC - will soon be the first football ground in the world to be powered by sustainable energy when an 85-metre-high 3-megawatt wind turbine comes online next year.
When it’s fully operational, it will supply enough energy to meet the stadium’s power needs as well [...]
By neville on Aug 19, 2006 in Communication, Marketing, Podcasting, Public Relations, Social Media, Sport | Comments Off
For a good example of how an organization listens to informal feedback to help them quickly understand the potential benefits of a new-media tool like podcasting, take a look at what swimwear brand Speedo is now doing.
Six weeks ago, Speedo dipped their toe in the social media water with their inaugural podcast, an interview with [...]
By neville on Jul 25, 2006 in Communication, Marketing, Podcasting, Projects, Public Relations, Sport | 17 Comments
Global swimwear brand Speedo has released the second podcast in the Speedo Make Waves series, featuring an interview with Amanda Beard, Olympic champion and FHM cover girl.
Speedo’s press release about the second podcast includes a quote from me on the potential of podcasting as a complementary element in their overall marketing communication and PR: [...]
By neville on Jul 10, 2006 in Communication, Marketing, Podcasting, Projects, Public Relations, Sport, Web | 11 Comments
Speedo, the world leader in swimwear, has just started podcasting.
The first episode of “Speedo Make Waves” is out now and features a conversation with Michael Phelps, the US champion swimmer who won eight medals at the 2004 Olympics in Athens.
Michael talks about his recent competitive activities, his move back to Ann Arbor, prep for the [...]
By neville on Jul 1, 2006 in Sport | 2 Comments
Beckham off with injuries. Rooney gets a red card. 0-0 at 90 minutes. 0-0 at the end of the extra-play 30 minutes. Then a nail biting end of penalty shoot-outs.
The ticker-text says it all.
Nope, I don’t want to talk about it. Plenty of others do, though.
By neville on Jun 17, 2006 in Sport | 4 Comments
A terrific sports event has just got underway in France - the 2006 Le Mans 24 Hour Race, the world’s most famous endurance race for sports cars and their drivers.
I’m not an avid motor racing fan so I’m not up there with instant knowledge on the who’s who among the competitors and marques (more on [...]
By neville on May 23, 2006 in Blogging, Europe, Marketing, Sport | 3 Comments
With just over two weeks to go until the start of the 2006 World Cup in Germany, here’s a great opportunity for footie fans who are also bloggers (or vice versa) - stay in a flat in central Berlin during the championship and blog away about the football to your heart’s content:
An apartment in Berlin [...]
