Google conversational search is a bold leap forward

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The first thought that crossed my mind when I tried out Google’s new “conversational search” functionality in the latest version of its desktop Chrome browser was Star Trek. You don’t have to be a huge fan of the sci-fi TV series (and films) to remember the ways in which Captain Kirk (Picard, Janeway, etc) did [...]

Content is king but so is the delivery platform

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One of the benefits of being a member of the International Association of Business Communicators (IABC) is the bi-monthly magazine, CW. Every other month, the printed publication originally known as Communication World would come through your letterbox filled with useful and highly-readable content that offered knowledge, insight, interviews, case studies, how-to features and a host [...]

How to secure your WordPress site against hacker attacks

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One of the easiest content management systems to set up and use is WordPress, the largest self-hosted blogging platform in the world, powering more than 60 million websites worldwide. That fact may be a key reason why WordPress is in the news right now as the subject of a large-scale attack from a huge number [...]

Kred wants to take influence measurement to a new level

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“We all have influence somewhere” is the tag line of Kred, a social influence measurement service created by PeopleBrowsr, a San Francisco-based social media analytics company, to identify influential people in interest-based communities. It’s a credible descriptor to apply to a service that, on the one hand, provides individuals with metrics to show the measurable [...]

Easy content-sharing to your Kindle

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Some years ago, Amazon made my blog available as a subscription option for Kindle users. It would cost you 99 pence a month; in return, you’d get all my content delivered to your Kindle device (or Kindle app on your PC, smartphone or tablet) as it was published. Amazon’s now introduced something perhaps more interesting [...]

The demise of two RSS readers marks the passing of an era

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Yesterday, Google announced the sunsetting of eight products and services in a move they described as a second spring of cleaning. The one that is making headlines across the social web is Google Reader, the browser-based tool that aggregates and lets you read and share content from your RSS feeds. On the Google Reader Blog, [...]

Make your website actually work

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When was the last time you checked your website to ensure that it’s effectively supporting your business goals? In this age of social communication that’s rapidly evolving as tools and channels like Facebook, Twitter, Pinterest and Vine become part of the mainstream experience for millions of consumers, is your digital presence up to scratch? The [...]

Sentiment analysis and the challenges of content overload

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Last week, Socialbakers came to town with the London stop on their Socialbakers World Tour. The social media analytics company invited me to the London event to hear from CEO Jan Rezab presenting analysis on brand behaviours on Facebook, including the top brands and their ‘returns on engagement’; and introducing new product features in Socialbakers’ [...]

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