The role of the C-suite in social media marketing

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Content marketing is a topic I’ve talked about quite a bit recently, in particular relating to the consequences of not having a clear strategy and the measurable benefits that can arise when you do. So I was delighted when Glenn Gaudet, founder and president of GaggleAMP, invited me on to the latest episode of AMP […]

Can marketing become an enabler for genuine engagement?

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A key underlying theme of the Social@Scale Summit in London last week was what I might call “social marketing” – the use of social media as a means unto achieving a marketing end. Organized by Sprinklr, an enterprise social media management system vendor, the by-invitation-only Social@Scale Summit on December 10 was hosted by Microsoft and […]

New guide to better understanding social media from the CIPR

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Understanding the social media landscape can be trickier than it might seem. In the context of how and where social media fits into traditional marketing and communication activity – what it can deliver, how you benchmark it, how you measure the return on your investment, how to understand and assess the risks of using it […]

Seven years on Twitter

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Today marks the seventh year I’ve been on Twitter. And this post marks that milestone to the minute as I signed up and posted my first tweet at 12.48pm UK time on December 7, 2006. signing up for twitter — Neville Hobson (@jangles) December 7, 2006 7 years, 68.6K tweets and 12,160 followers later, I […]

The social networking workplace conundrum

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A conversation yesterday with someone whose employer blocks access to Facebook and other sites on the social web highlights a real conundrum with such bans, as Scott Adams perceptively illustrates in yesterday’s Dilbert comic strip. Many employers cite time-wasting as a prime reason for such bans. Some worry about security risks and the threat of […]

Know where the legal line lies in what you can and cannot say online

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If you need further evidence that social media is now very much part of the fabric of contemporary society, it comes in the form of an initiative by the Attorney General’s Office designed “to help prevent social media users from committing a contempt of court.” Attorney General for England and Wales Dominic Grieve, QC, MP […]

Beware lack of Plan B in a Twitter hashtag chat #AskJPM

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Using Twitter as a channel to engage in public conversation is a tactic that’s been employed by a number of large organizations in high-profile examples over the past few weeks. Focused around a hashtag – a word or single-word phrase starting with the ‘#’ symbol – such ‘tweet chats’ can be an effective method of […]

Curate and share stories in custom timelines on Twitter

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Hot on the heels of its stock market debut last week, Twitter launched a new feature yesterday that lets you create timelines of tweets and share that curated content across the social web. Called custom timelines, the new feature is enabled in an update to TweetDeck, the dashboard app that lets you manage multiple Twitter […]

Courage and the future of communication

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It’s interesting how the word ‘courage‘ crops up a great deal when I talk about communication. I frequently use it when considering what I believe communicators must do in organizations – the ones they work in or those of their clients – when trying to persuade others to a particular course of action, or persuade […]