At the intersection of business, communication and technology. And shiny new objects.
Some of the most imaginative uses of social media in support of marketing and brand communication are in the car industry. If you follow what’s happening in that industry from a social media perspective, you’ll know about what companies like Ford (surely today’s poster child for the social car industry) and General Motors in the [...]
Yesterday, Google announced the sunsetting of eight products and services in a move they described as a second spring of cleaning. The one that is making headlines across the social web is Google Reader, the browser-based tool that aggregates and lets you read and share content from your RSS feeds. On the Google Reader Blog, [...]
The eyes of many throughout the world are focused on the Vatican in Rome at the moment, as one hundred and fifteen members of the College of Cardinals deliberate in a papal conclave behind closed and locked doors to choose a new Pope. It’s a simple matter to follow mainstream media reporting of the events [...]
When was the last time you checked your website to ensure that it’s effectively supporting your business goals? In this age of social communication that’s rapidly evolving as tools and channels like Facebook, Twitter, Pinterest and Vine become part of the mainstream experience for millions of consumers, is your digital presence up to scratch? The [...]
Buzzwords, precision in analytics and measuring ROI are topics featuring in a trio of humorous online videos that software maker Adobe has been using to raise awareness of key aspects of its Marketing Cloud product and drive traffic to its website. Launched in October 2012, the Adobe Marketing Cloud is an integrated set of analytics, [...]
Last week, I took part in a great discussion about managing social media for teams. The event was a webinar organized by Our Social Times, the social media agency and event organizer run by Luke Brynley-Jones. Participants in the panel-type discussion were Thomas Messett, Global Editor in Chief Social Media at Nokia; Leon Chaddock, Managing [...]
Here’s an approach to recruitment that turns on its head the traditional ways to choose applicants you want to actually meet and interview and, indeed, the interview method itself. Forbes reports that the Yum! Brands-owned Pizza Hut restaurant chain will be holding interviews on Sunday March 10 during the South by Southwest festival in Austin, [...]
I enjoyed listening to episode 5 of The Social Media Show with Ann Hawkins and Eric Swain, published yesterday. Ann and Eric had invited me to be interviewed about what to do if you are not a natural writer or communicator and need to create content. A great topic that embraces elements such as measurable business goals, [...]
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