Neville Hobson and Shel Holtz co-presented a session on the second day of Ragan Communications’ Public Relations and Social Media Summit at ING House in Amsterdam, The Netherlands, on April 12, 2012. The session covered how a podcast can transform independent listeners into an engaged community. The presentation included audio clips of familiar FIR voices [...]
Social Media
FIR Speakers and Speeches: Neville Hobson and Shel Holtz on Building Community with Podcasting
Published on April 16, 2012 · 6:04 pm UK · 2 comments
in Business, Communication, Events, For Immediate Release, Podcasting, Presentations, Professional Development, Social Media, Virtual Communities, Workplace
You can’t just dabble
Published on April 13, 2012 · 1:34 pm UK · 3 comments
in Business, Communication, Public Relations, Social Media, Workplace
Best Buy is a company I’ve been paying attention to ever since I heard CEO Brian Dunn speak about leadership and communication at the IABC international conference in 2009. Dunn was the recipient of the IABC EXCEL Award for 2009. The award recognizes leaders who foster excellence in communication and contribute to the development and [...]
Read MoreDoes it really matter who owns social?
Published on March 30, 2012 · 1:17 pm UK · 3 comments
in Business, Communication, Events, Marketing, Social Media, Workplace
Last week, I asked “Who ‘owns’ social?” as part of my preparation for moderating a panel discussion with that title at The Social Customer 2012 conference that took place in London yesterday. The post attracted a handful of great comments from Adam Tinworth, Shel Holtz, David B. Thomas and David Terrar, each of whose views [...]
Read MoreBig Google disruption
Published on March 28, 2012 · 6:57 am UK · 16 comments
in Business, Google+, Innovation, Social Media, Technology, Web
+The Next Web reports that Google is planning to launch a commenting system to rival that of Facebook’s. [...] The Google comment system … will have deep links to Google’s network of services and websites, indexing comments in Google Search, and most significantly, the system will be available for use on third party sites. [...] [...]
Read MoreThe Social Media Toolkit: a practical guide to social media for small businesses
Published on March 23, 2012 · 11:21 am UK · 22 comments
in Business, Communication, Events, Marketing, Projects, Social Media, Web
It seems to me that everyone is trying to figure out the role of social media for their organization, whatever size it is. As more people become become more clued-up about the potential of what social media tools and channels can enable them them do – as well as not do – so the need [...]
Read MoreWho do you think “owns social”?
Published on March 21, 2012 · 2:59 pm UK · 7 comments
in Business, Communication, Events, Google+, Marketing, Public Relations, Social Media, Technology, Web
Next week, I’m moderating a panel discussion at The Social Customer conference in London on this very topic. Some smart people will be on that panel: Katy Howell (Managing Director, Immediate Future); Nick Sharples (Corporate Communications Consultant), Martin Hill-Wilson (Brainfood Consulting), Aaron Stewart (Product Marketing Manager, KANA Software) From the event description: In most organisations, [...]
Read MoreRealities of the digital landscape illustrated in Eurocom survey
Published on March 19, 2012 · 7:44 am UK · 16 comments
in Business, Communication, Public Relations, Social Media, Technology, Trends, Workplace
One of the startling metrics in a global survey on how technology businesses use social media is one that shows one in five technology industry executives – that’s 20 percent of those surveyed – saying that a job candidate’s social media profile has caused them not to hire that person. This metric reinforces the reality [...]
Read MoreGood words on the Social Media MBA
Published on March 15, 2012 · 1:31 pm UK · 1 comment
in Books, Business, Social Media, Web, Workplace
Last year, I wrote and contributed a chapter to The Social Media MBA, a collaborative book published in the UK in January 2012 and in the US in February. I heard from the book’s editor, Christer Holloman, the other day with some interesting information on the book’s progress over the past three months: Sales are [...]
Read MoreA death is announced: the printed Encyclopaedia Britannica
Published on March 14, 2012 · 8:19 am UK · 4 comments
in Books, Business, Marketing, Social Media, Society, Trends, Web
A milestone has been reached in the evolution of factual reference information with news that probably the most famous of all general reference works in the English language, the Encyclopaedia Britannica, will stop making the printed encyclopedia after 244 years of uninterrupted publishing. From the Britannica Blog: For 244 years, the thick volumes of the [...]
Read MoreTwitter hashtags: spam magnets
Published on March 9, 2012 · 7:27 am UK · 8 comments
in Communication, Events, Marketing, Reputation, Social Media, Society, Software, Spam, Trends, Twitter, Web
One of the most useful engagement tools for a conference is a Twitter hashtag. This little device, where a word is connected to the hash symbol (#) – known as a pound sign in the US – is a useful tool for event organizers as it enables anyone to connect to your event and see [...]
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