Scotland referendum results via WhatsApp and more

Yes / No

Tomorrow, the United Kingdom will not be the same no matter what happens in Scotland today as citizens there cast their votes in a referendum to decide whether Scotland will separate from the UK and become an independent country, or not.

The campaigning is done; now it’s up to the voters of Scotland to decide what they want for their country and the union with England that’s been in place since 1707.

Obviously media of all types – mainstream, social – and from all over the world are devoting huge time and resources to coverage of an event that has got the world’s attention especially in countries where the flames of separatism may be further fanned on the outcome in Scotland.

I’ll be following events as time permits during the day on TV and online. It’s once the polls close at 10pm tonight that interest will be most strong as the votes are counted with the first results to be declared expected sometime around 3am on Friday morning.

What appeals to me is the idea of key news as it breaks coming to me in a way that lets me focus just on that and gives me just the facts. I can choose whether to look for more detail, if I want, whether that’s online or via more traditional news channels.

So an idea from Channel 4 News in the UK is most interesting – broadcast breaking news on the results as it happens, directly to your smartphone via WhatsApp and Snapchat:

[…] We’re going to publish all of our best content, as well as live updates, via Snapchat and Whatsapp, from the moment the polls close on Thursday night right up to when the results are announced on Friday morning – ahead of publishing it anywhere else.

That last sentence is most interesting: “ahead of publishing it anywhere else.” Before TV?

My interest is WhatsApp; here’s how to set it up:

WhatsApp the message INDYREF to 07768555671 and add us to your contacts list to sign up for all of our best overnight news and analysis, pictures and video, delivered to you ahead of all the other social networks.
If you change your mind, WhatsApp STOP to the same number.

I’d added C4News to my WhatsApp and can’t wait to see how this plays out.

C4News

It’s great to see such innovation from mainstream broadcasters, especially communication methods that clearly show the broadcaster not only gets audience preferences by demographic according to social medium but also is able to execute an idea well.

Channel 4 is not alone in this. BBC News, for instance, announced this week that its content will be available on smartphone instant messaging platform LINE. Earlier this year, the BBC experimented with WhatsApp and WeChat in English and Hindi.

And Sky News launched its Stand Up Be Counted initiative, described as “a place for 16 – 25 year olds to safely upload and share the videos, pictures or blogs they make on the issues that matter most to them.” It’s been a very active place in relation to the Scottish referendum.

Innovation really is thriving.

(Via Journalism.co.uk; picture at top via The Guardian.)

Sprinklr adds Branderati advocacy to its ‘social at scale’ offering

Sprinklr + Branderati

Enterprise social media company Sprinklr is certainly making big moves in the enterprise social space with news this week of another acquisition as the firm consolidates a credible position at the leading edge of the emerging business of enterprise-level social relationship infrastructure development.

Sprinklr adds a further dimension to its offering with the acquisition of Branderati, an advocacy influencer marketing firm, to give Sprinklr a major addition to its Social @ Scale product that manages the key and increasingly complex social channels of large companies.

Branderati’s service offering is focused on helping companies build their own advocacy networks on Facebook, Twitter and other social channels by enlisting fans and customers to market those companies, their brands, products and services.

In its news release announcing the deal, Sprinklr CEO Ragy Thomas said with 92 percent of consumers trusting recommendations from friends and family more than any form of advertising, “advocacy now must take a more central role, not only in marketing but also in the overall business strategy.” Thomas added:

Branderati has unlocked the key to sustained brand advocacy at scale and having their technology and know-how on board will mean big things for our clients.

The news release also includes some interesting metrics about Sprinklr as it now is:

Sprinklr now employs more than 500 employees in five countries and serves more than 650 enterprise brands worldwide, including:

  • Four of the top five U.S. banks
  • Three of the top six insurance companies
  • Three of the top seven hotel chains
  • Four of the top six retailers
  • Tech titans such as Microsoft, Intel, Cisco, and Dell

With Branderati marking the firm’s third acquisition this year, Sprinklr has doubled in size in numbers of people. Sprinklr raised $40 million investment capital in April. Now there’s more speculation about a potential IPO sometime very soon, even this year according to some opinions.

Whether an IPO is on the close horizon for Sprinklr or not, this acquisition looks a logical step for Sprinklr if you believe that social media will become an increasingly important element in the business strategies of large companies.

If you look at many large companies and what they’re doing with social media and social channels – just check the four names mentioned above – it seem quite clear to me that a firm that can offer a holistic approach to social at scale – two very key words – is in a pretty good place today.

Weighing up the worth of sharing AP content or not

Retweet to your followers?

A news item on Techmeme caught my eye, so I clicked to read it.

Oregon sues Oracle over failed health care website,” the headline said, linking to a report by the Associated Press about a lawsuit against Oracle filed by the US state of Oregon alleging some pretty serious malfeasance on Oracle’s part over a health care website.

It’s the kind of business story that interests me, and one I tend to share on Twitter as some of my community there might also be interested in it. It’s also the kind of thing I might share in my Flipboard magazine – which, if I choose, can also re-share that share across Twitter, Google+, LinkedIn and Facebook – to bring it to a wider audience. It might even become a news item or discussion topic for the weekly business podcast I co-host.

Much depends on the topic, who it’s about, which publication it’s in, how credible and timely it is, how well presented the story is, etc.

I don’t especially seek out stories or reports by the AP. Yet I encounter AP reports a lot, either direct reports filed by an AP journalist like this one, or as a newswire story reported in another online publication.

(AP) Orgeon sues Oracle...

In whatever case, as with all sharing of content published online by others, I’m mindful of copyright.

But get a load of the AP’s copyright statement at the foot of this story (and in every story on their website).

AP copyright text

The yellow highlight in the screenshot is my emphasis of the off-putting wording:

© 2014 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

I’m not a lawyer, but that looks to me like the AP won’t allow the kind of sharing I do across social networks, eg, retweeting a link to their story, never mind any content from it. Wouldn’t that be regarded as “broadcasting”?

That’s not what they intend, surely?

Well, take a look at the terms of use referenced in the full footer statement, in particular numbers 5 and 6:

AP Terms of Use

(Number 6 even mentions ‘fax’ which makes me think this wording was written in the command-and-control heyday of the mid- to late-90s and unchanged since.)

I’d say number 5 makes it clear that this is what they intend. Even retweeting a link on Twitter isn’t something they’d like you to do by the looks of it:

5. Except as provided in this agreement, you may not copy, reproduce, publish, transmit, transfer, sell, rent, modify, create derivative works from, distribute, repost, perform, display, or in any way commercially exploit the Materials carried on this site, nor may you infringe upon any of the copyrights or other intellectual property rights contained in the Materials. You may not remove or alter, nor cause to be removed or altered, any copyright, trademark, or other proprietary notices or visual marks and logos from the Materials.

I suppose the key words here are “commercially exploit” which I guess means making money from the AP’s intellectual property without permission, recognizing their rights or paying them for usage.

Yet surely there are better ways in communicating such intent that don’t leave you feeling that whatever you do to amplify their story under the fair use or fair dealing aspects of copyright laws, you should probably look over your shoulder just in case you see a lawyer bearing down on you.

I contrast this unfriendly attitude with that of an arch-competitor of the AP – Reuters.

Reuters actively encourages you to share its content!

Look at this same story, for instance, as reported by Reuters on its website – with social share buttons arrayed at the top:

(Reuters) Oregon sues Oracle...

Not only that, the footer in the story repeats those social share buttons and also tells you how many of your friends have recommended the story on Facebook and/or urges you to be the first to do so, as it does in every news story on the Reuters website.

Reuters encouraging sharing...

And not a copyright notice or terms of use link anywhere except among general site links in a specific area at the very bottom of the website, each of which is written in far less draconian language. Much more concise and contemporary, too.

Comparing these two different approaches to creating and publishing copyrighted content that others inevitably would wish to share, which one gives you confidence in sharing with your social online communities? Which one behaves like trusting you is the default rather than the other way around? At a time of continuing evolution of mainstream media and how people use online to get, consume and share their news, which one appears equally confident in making content available online that will be shared and so actively encourages it?

In essence, which one is the publisher who gets it about content-sharing, trends, behaviours and the social web?

I know which one gives me that confidence.

PS: As it happens, I shared the AP story on Google+ as I wanted to highlight some of the text that I couldn’t do in Twitter (more than 140 characters). Plus my community there is, broadly, more tech-oriented and so I thought I might get some interesting comments back. None yet though…

Scaling visual messaging and the attraction for marketers

WhatsApp

The rise of mobile messaging apps like WhatsApp – used by at least 500,000,000 people a month around the world who share 700 million photos and 100 million videos every single day – is one growing facet of a multi-dimensioned object that I call “the visual social web.”

It’s not a separate thing to the social web; rather, it’s a part of it that I think will have greater significance to people who use such a service, because it’s about pictures not only words.

And what about words. aka text messaging? That was the prime reason for many to start using a service like WhatsApp: that and the fact that it lets you send and receive the equivalent of SMS messages without incurring charges from your mobile operator (because it can use wifi not only cellular networks for such messaging transmission and reception).

According to some metrics, WhatsApp users send and receive 64 billion text messages every day – it’s almost mind-boggling – so text is a huge part of overall online communication between individuals.

Yet it’s visual messaging that I think is the more disruptive, primarily because of the appeal it has for marketers who want to get their story-telling out to their target audience across social networks that are richer and more appealing than just words alone. I’m sure you will have seen or at least heard about numerous studies and research in the past year that confirm the old saying that a picture is worth a thousand words.

The WhatsApp metrics about photos and videos are compelling indeed in this regard, and I would expect: 1) to see those metrics increase even more; and 2) to see more interest by marketers in visual story-telling that actually engages people, not simply broadcast messages to them.

For all that to be in place, you need to know a lot more about those you wish to engage with, what marketers traditionally call the target audience that I mentioned earlier.

That made me think about a dark side that I can see happening. Maybe it’s the big hurdle for marketers to jump over in their learnings about how to really connect with people in the mobile online world.

I’m referring to news this week that Tumblr plans to scan all the images on its site for insight into a person’s sentiment about a brand.

That makes total sense to me as part of the essential need to better understand your target audience. If technology has evolved to make it possible to actually do that at scale, what a tool!

And the dark side I mentioned? Steve Hall at AdRants explains it succinctly:

[…] One wonders what will become of all the people who post “I hate brand xxx” photos. Will the brand police swoop in and pummel the person with trollish commentary? And if someone has positive things to say about a brand will they incessantly be held up as a poster child for said brand on social media? And if anything remotely like this happens, will Tumblr users game the system for their own benefit? Or simply punk a brand by enlisting all their followers for a bit of viral shenanigans?

As someone said nearly a decade ago, it’s not what the software does, it’s what the user does.

Oh, and check this out – ‘Selfie Stick’ Takes Rooftopping Self-Portraits to the Next Level of Crazy:

Rooftop selfie...

The new frontier for marketers?

(Screenshot at top via Mashable)

Sprinklr brings social media convergence to global brands

Paid Owned EarnedSince acquiring the Dachis Group earlier this year, social media SaaS vendor Sprinklr has pursued a clear path towards offering its clients a converged social media solution.

The convergence of paid, owned and earned social media would, Sprinklr says, provide significant benefits to global brands in four specific areas:

1. Maximize reach across paid, owned and earned social content
2. Integrate planning of content and campaigns across paid, owned and earned channels
3. Conduct automated optimization and amplification of organic content with paid budgets
4. Rapidly determine and close the loop on the ROI of digital advertising

Sprinklr released an integrated paid social media module in April and raised $40 million investment capital.

With news today of its acquisition of paid social solution TBG Digital, Sprinklr looks set to continue its onward march into the marketing departments of more global brands.

Why the C-suite don’t ‘get’ social media marketing – and how to change that

The boardroom

It’s a sad business reality that, in mid-2014, social media is still a bit of a taboo subject in the corporate boardroom.

Writing in the Guardian, Sharon Flaherty assesses a business landscape where half of global boardrooms ignore social media with ignorance and lack of understanding the rules of thumb:

  1. Ignorance of the genuine value social media can bring to a business
  2. Lack of understanding about how to measure that value

Flaherty cites recent research by Useful Social Media that examines the state of social media use in large corporations, and has a stark conclusion:

Social has hit a glass ceiling – it can’t prove value in the boardroom, and executives are thus finding growth opportunities curtailed. All this talk about social being about ‘ROE’ and ‘ROR’ creates a series of tweetable soundbites, but gets short shrift in a boardroom looking for real business impacts they can understand.

The bold text is my emphasis as that clearly is the problem – not ignorance and lack of understanding about social media and how to use it, but about the tangible, measurable benefits social media bring to a business.

Is the answer, then, to get the C-suite to tweet? To “join the conversation,” as it were? That’s one of the three recommendations in Flaherty’s concluding points.

My view on that is: it depends on what your goal is where C-suite members participating in social media would be a means to an end that leads you to the achievement of a measurable objective. Plenty of CEOs tweet, for instance, although others have had major reservations about using that platform.

Still, I’d be pretty sure that many C-suite members of large corporations in particular who are active participants in the online social conversation have clear and measurable objectives set out.

Now I circle back to the major issue of ignorance and lack of understanding and ask – doesn’t it make excellent sense to first listen to what you hear from the boardroom as epitomized in Useful Social Media’s statement above? Listen, learn and then speak in language and terms that make an impact in that boardroom.

That means presenting hard facts about how many qualifiable leads resulted from a social media marketing campaign and the projected value they bring to the sales effort, for instance, not just how many comments there are on a LinkedIn company page update and how the community is growing.

Excel not PowerPoint, you might say.

Read Sharon Flaherty’s full assessment below and see what you agree with.


Powered by Guardian.co.ukThis article titled “Why the C-suite don’t ‘get’ social media marketing – and how to change that” was written by Sharon Flaherty, for theguardian.com on Monday 4th August 2014 11.57 Europe/London

In a recent talk at Hay Festival, Arianna Huffington, president and editor-in-chief of The Huffington Post Media Group, advised the audience to keep their phones out of their bedroom when sleeping. Why? Because, most of us wake up, reach for our phones and before even getting out of bed in the morning, have a quick check of our social accounts, messages and emails.

This highlights how constantly internet-connected we really are and just how much of a grip social media has on us. Why then is it that a common complaint among marketers is that the C-suite still don’t ‘get’ social media?

Half of global boardrooms ignoring social media

A poll of senior marketers around the world conducted by Useful Social Media found that only half of all boardrooms are convinced about social media’s value. Now that it is a multi-billion pound industry, surely CFOs, CEOs and CMOs don’t still think social media is a fad? So what is really at the heart of management’s reticence?

“I have run out of fingers and toes on which to count the times a bright-eyed marketing manager within a big organisation has brought us in to pitch only to then hear the words “our CEO does not ‘do’ social” and this ignorance shows no sign of slowing,” says Andy Barr, owner of 10Yetis social media and PR agency.

Can’t calculate ROI, won’t buy-in

According to Barr, a large chunk of FTSE 100 CMOs are still battling to get their heads around the value social can bring because they simply don’t understand how they can measure the return on investment.

This sentiment is echoed by the co-founder of social media analytics provider, Birdsong, who points to the lack of measurement and accountability of social media as a reason why numbers-driven C-suites, simply do not buy-in or relate to social.

Jamie Riddell said: “Social media is not seen to be as measurable as other forms of media such as TV. In order for any media channel to be taken seriously at board level, it’s impact on hard criteria such as reach and ultimately sales, needs to be understood. Your average C-suite executive will be focused on business results that are more than brand mentions or sentiment analysis.”

Regulatory burden

But it’s not just measurement and proof of ROI that’s preventing the C-suite from committing to social; regulatory restrictions are playing a role too. A distinct lack of clarity around the use of social media by financial services firms has meant many are paralysed by the fear of getting it wrong.

The financial regulator, the Financial Conduct Authority, has failed to update its social media guidelines for over three years, despite the tremendous changes social media has undergone in that time. However, any regulatory breach could trigger a hefty fine and the related reputational damage.

Social inexperience

Much needed is education about social media and its application in the corporate world. Founder of the Social Media Leadership Forum, Justin Hunt, says it is particularly the younger marketers who are frustrated by the lack of understanding about social media.

“In some cases, execs are demanding a million Likes on Facebook or a million Twitter followers after they realise they need to be involved. This lack of understanding causes issues with agencies and staff who despair,” he said.

According to Hunt, the repercussion is that some agencies are still buying social media followers on behalf of these brands, despite the folly in doing so. This misunderstanding of social media could in part be explained by the lack of the C-suite’s personal involvement with it.

According to Brandfog, a social media consultancy that works with CEOs globally to improve their social media presence, a whopping 64% of CEOs do not use social media at all, with only 5% of all Fortune 500 company CEOs on Twitter.

Three ways to warm-up the C-Suite

1: Get them on social. Whether it’s posting from their own personal account or a corporate account, encourage your CFOs, CEOs and CMOs to participate themselves and provide support and training to avoid any faux pas.

2: Simulate a crisis. By simulating a potential crisis that could hit the brand, you enlighten the C-suite to the power of social media and also the potential damage it can wreak if you haven’t invested in social media listening and community management.

3: Identify the balance of your website traffic sources. Highlighting the traffic sources to the company website will demonstrate where it is over-reliant and hence vulnerable. For example, if the bulk of your web traffic comes from search, then growing your social traffic to diversify your traffic sources will be an asset when search positions fluctuate or if the company is hit by a Google penalty or algorithm update. Social media is also a significant contributor to search engine optimisation.

Sharon Flaherty is founder of BrandContent. Follow her on Twitter at @BrandContentUK.

guardian.co.uk © Guardian News & Media Limited 2010

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(Image at top via The_Warfield, used under Creative Commons license.)