Astounding Psy

PSYWhen it looked like it would exceed one billion views on YouTube by the summer of 2012, Korean singer Psy’s Gangnam Style headed into the record books for the sheer number of people who have watched the video and heard the music.

Today, it’s become the most watched video on YouTube of all time.

Now, says YouTube, it exceeds two billion views and, as a result, Google has devoted more servers to handle the traffic.

Reshared post from YouTube on Google+:

We never thought a video would be watched in numbers greater than a 32-bit integer (=2,147,483,647 views), but that was before we met PSY. “Gangnam Style” has been viewed so many times we have to upgrade!

Hover over the counter in PSY’s video to see a little math magic and stay tuned for bigger and bigger numbers on YouTube.

Why not add your view to the counter. Even if you’ve already watched it, it’s catchy!

Where does social marketing end and social PR begin?

Social media webinar

Can you really separate out social marketing and social PR? Or are they just two sides of the same coin? And are there actually start and end points?

I’ve partnered with Cision and Vocus to address these elements of a big topic in a free webinar we’re presenting on December 9 that will help you bring a clear focus to your social communications planning and execution in 2015.

Here’s the heart of what we’ll be doing:

Discover the communications strategies, tactics, and channels used by marketers and PRs to identify the best – and worst – practices. Along the way, we’ll be asking the big questions, like:

  • When should PR and marketing work together?
  • Where is one more effective than the other?
  • Can they and should they be separate at all?

Save your spot at the webinar to make sure your social communications are ready for 2015.

Some big expectations! But I’m confident you’ll get some insights that will help you.

Join us on Tuesday December 9 at 14:00 UK time for 60 minutes of great discussion. It’s free, so sign up now.

Save My Spot

[Update December 21:] My thoughts about the webinar: Social marketing and social PR: never the twain shall meet? Cision and Vocus have posted the webinar recording.

Get up to speed on social business at the Enterprise 2.0 Summit London

OUTATIME

If you want to know what’s happening in social business in the UK, an event in London next month is right up your street.

Organized by my friend David Terrar, the Enterprise 2.0 Summit London on November 26 is a conference on driving business value with digital and social transformation, co-produced by Kongress Media and Agile Elephant.

Speakers and contributors include some of the UK’s leading social business influencers – Andrew Grill (who’s staked his career on the growth of social business), Anne McCrossan, Benjamin Ellis, Euan Semple and Lee Bryant, to name but a few – along with European case studies from Barclays, Shell, Deutsche Bank, Euroclear, Sanofi Pasteur and CEMEX.

So if you want to get up to speed on topics such as:

  • Key drivers for the adoption of social technologies in large organizations
  • Aligning social ideas with organization structure and management culture
  • Key factors for the engagement of remote staff
  • Success factors for leveraging social adoption and business transformation
  • Discussion about the structure and building blocks for the future of organizations
  • Success factors for enabling internal connections and sharing of insights

…then the Enterprise 2.0 Summit London is for you.

The venue is the attractive Carlton House Terrace facilities of the British Academy, in between Buckingham Palace and Trafalgar Square in the heart of London.

I’ll be there, too, to listen and learn. And a definite highlight of the event will be live blogging and cartoons by Adam Tinworth and Matthew Buck respectively.

So why not sign up and come to this one-day event to listen and learn, too? (There’s also a pre-conference workshop on November 25.) See you on November 26!

Bonus links:

A chat about wearable tech and more

Media Bullseye RoundtableI was honoured to be guest co-host on the Media Bullseye Roundtable podcast this week with Chip Griffin, the founder and CEO of CustomScoop, and the Roundtable’s prime host.

The Media Bullseye Roundtable is a weekly roundtable discussion hosted by Chip and a different guest co-host in each episode, exploring three topical communication-related issues.

In this week’s episode, we spent 30 minutes discussing three terrific topics:

  1. The impact of wearable technology on communicators (a topic I’m very focused on these days, especially in what I see as too much complacency over the lack of clear understanding about wearable tech in the workplace).
  2. The role of social media in international political movements, sparked by an article about recent protests in Hong Kong.
  3. The ways in which communicators have tried to monetize content beyond simply being a marketing tool, inspired by a post on Spin Sucks by Gini Dietrich.

You might enjoy hearing or reading what we discussed that may prompt some thoughts of your own that you can share as part of continuing the conversation.

Listen to the podcast right here:

Chip has also published a transcript so you can read rather than listen if you prefer.

I’ve known Chip for almost a decade since CustomScoop became involved as a sponsor in 2005 of For Immediate Release: The Hobson and Holtz Report podcast that Shel Holtz and I present each week. (CustomScoop offers FIR listeners a free trial of its news and social media monitoring service.)

A few months ago, we were delighted to welcome the Roundtable into the FIR Podcast Network. And Chip started another podcast this month – Chats with Chip – that is the latest network show.

Enjoy the show(s)!

  • If you’d like to contribute comments to this discussion – or about any other topic in FIR Podcast Network content – a good place is the FIR Podcast Community on Google+.

Scotland referendum results via WhatsApp and more

Yes / No

Tomorrow, the United Kingdom will not be the same no matter what happens in Scotland today as citizens there cast their votes in a referendum to decide whether Scotland will separate from the UK and become an independent country, or not.

The campaigning is done; now it’s up to the voters of Scotland to decide what they want for their country and the union with England that’s been in place since 1707.

Obviously media of all types – mainstream, social – and from all over the world are devoting huge time and resources to coverage of an event that has got the world’s attention especially in countries where the flames of separatism may be further fanned on the outcome in Scotland.

I’ll be following events as time permits during the day on TV and online. It’s once the polls close at 10pm tonight that interest will be most strong as the votes are counted with the first results to be declared expected sometime around 3am on Friday morning.

What appeals to me is the idea of key news as it breaks coming to me in a way that lets me focus just on that and gives me just the facts. I can choose whether to look for more detail, if I want, whether that’s online or via more traditional news channels.

So an idea from Channel 4 News in the UK is most interesting – broadcast breaking news on the results as it happens, directly to your smartphone via WhatsApp and Snapchat:

[…] We’re going to publish all of our best content, as well as live updates, via Snapchat and Whatsapp, from the moment the polls close on Thursday night right up to when the results are announced on Friday morning – ahead of publishing it anywhere else.

That last sentence is most interesting: “ahead of publishing it anywhere else.” Before TV?

My interest is WhatsApp; here’s how to set it up:

WhatsApp the message INDYREF to 07768555671 and add us to your contacts list to sign up for all of our best overnight news and analysis, pictures and video, delivered to you ahead of all the other social networks.
If you change your mind, WhatsApp STOP to the same number.

I’d added C4News to my WhatsApp and can’t wait to see how this plays out.

C4News

It’s great to see such innovation from mainstream broadcasters, especially communication methods that clearly show the broadcaster not only gets audience preferences by demographic according to social medium but also is able to execute an idea well.

Channel 4 is not alone in this. BBC News, for instance, announced this week that its content will be available on smartphone instant messaging platform LINE. Earlier this year, the BBC experimented with WhatsApp and WeChat in English and Hindi.

And Sky News launched its Stand Up Be Counted initiative, described as “a place for 16 – 25 year olds to safely upload and share the videos, pictures or blogs they make on the issues that matter most to them.” It’s been a very active place in relation to the Scottish referendum.

Innovation really is thriving.

(Via Journalism.co.uk; picture at top via The Guardian.)

Sprinklr adds Branderati advocacy to its ‘social at scale’ offering

Sprinklr + Branderati

Enterprise social media company Sprinklr is certainly making big moves in the enterprise social space with news this week of another acquisition as the firm consolidates a credible position at the leading edge of the emerging business of enterprise-level social relationship infrastructure development.

Sprinklr adds a further dimension to its offering with the acquisition of Branderati, an advocacy influencer marketing firm, to give Sprinklr a major addition to its Social @ Scale product that manages the key and increasingly complex social channels of large companies.

Branderati’s service offering is focused on helping companies build their own advocacy networks on Facebook, Twitter and other social channels by enlisting fans and customers to market those companies, their brands, products and services.

In its news release announcing the deal, Sprinklr CEO Ragy Thomas said with 92 percent of consumers trusting recommendations from friends and family more than any form of advertising, “advocacy now must take a more central role, not only in marketing but also in the overall business strategy.” Thomas added:

Branderati has unlocked the key to sustained brand advocacy at scale and having their technology and know-how on board will mean big things for our clients.

The news release also includes some interesting metrics about Sprinklr as it now is:

Sprinklr now employs more than 500 employees in five countries and serves more than 650 enterprise brands worldwide, including:

  • Four of the top five U.S. banks
  • Three of the top six insurance companies
  • Three of the top seven hotel chains
  • Four of the top six retailers
  • Tech titans such as Microsoft, Intel, Cisco, and Dell

With Branderati marking the firm’s third acquisition this year, Sprinklr has doubled in size in numbers of people. Sprinklr raised $40 million investment capital in April. Now there’s more speculation about a potential IPO sometime very soon, even this year according to some opinions.

Whether an IPO is on the close horizon for Sprinklr or not, this acquisition looks a logical step for Sprinklr if you believe that social media will become an increasingly important element in the business strategies of large companies.

If you look at many large companies and what they’re doing with social media and social channels – just check the four names mentioned above – it seem quite clear to me that a firm that can offer a holistic approach to social at scale – two very key words – is in a pretty good place today.