The meaning of 100 million Facebook likes

Colombian singer Shakira has set a new social media record after becoming the first person ever to reach 100 million likes on Facebook. The milestone has formally been recognized by Guinness World Records. In its report, TheJournal.ie says that the only other page which has more likes than hers is Facebook’s own Facebook page. And […]

The art of the business tweet

A question I used to hear a lot from people in business is “How do I tweet?” Today, that question has evolved into “How do I tweet effectively for my business?” The response is quite a bit deeper than answering the question purely in terms of writing out a text in 140 characters or less […]

Would you be happier without Facebook?

If you were not happy – outraged, even – with how Facebook behaved over the mood experiment they conducted last month, an experiment from a Dutch creative agency might be right up your street. What Facebook did was manipulate information posted on nearly 700,000 users’ home pages that showed that the social network could make […]

The only way is ethics #PRethics

Committee Room number 10 in the House of Commons in London was the setting in the evening of July 7 for a vibrant debate on a big topic, formally titled “Wearable technology is an ethical nightmare for the communications, marketing and PR professions.” Organized by The Debating Group and sponsored by the CIPR, the motion […]