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Meet the Chief Listening Officer

One of the things I hear a great deal of when in conversation with businesses about communication is how important it is to listen to what people are saying. I couldn’t agree more – you need to listen before you can engage in a conversation.  ‘Engage’ is the operative word here because if you’re really [...]

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Connect your community with a Twitter daily newspaper

About a month ago, I discovered Paper.li, a service that aggregates content linked to by people in a Twitter community into an online newspaper. It’s one of the most useful ways I’ve found for surfacing news and information I might otherwise have missed entirely. Not only that, "Neville Hobson Daily," the newspaper I created with [...]

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With social media, there are no editors

The Dry Erase / Whiteboard Girl hoax – the story of the girl who supposedly quit her job and explained it all in a series of 33 photos of text she wrote on a whiteboard – makes me think of trust, as in: how do you know what you read online, never mind in print, [...]

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Measure your fame in tweets and likes

You have to wonder who really would be taken in by the story of a girl who quit her job very publicly in a series of 33 photos that, via text on a whiteboard, tell the story of why she quit and what she thinks of her boss. I was when I saw it yesterday [...]

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Best-practice examples of Twitter and investor relations

The number of publicly-listed companies using microblogging tool Twitter as a communication channel to investors and the financial community is on the rise, with more than 150 such companies announcing their financial results and tweeting highlights from their earnings calls on Twitter, according to IR Web Report. [...] While it’s still early in the evolution [...]

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The video wave rolls on worldwide

In countries around the world, it’s no longer the TV set in the home that’s the primary way people consume video. According to new research from market researcher Nielsen, just published, how people consume audio-visual content today embraces many different methods. It seems clear that evolving video consumption habits keep pace not only with new [...]

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CIPR seeks your input on updating social media guidelines

The Chartered Institute of Public Relations (CIPR) wants your help to develop a best-practice set of guidelines on using social media in PR practice. According to the CIPR’s Social Media Panel, the open consultation is designed to help ensure that the guidelines reflect best practice, capture expert thinking and reflect new technologies, tools and ways [...]

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