At the intersection of business, communication and technology. And shiny new objects.
When something as big as content marketing comes along and transforms an entire discipline, it creates a lot of anxiety. Change is scary and it can sometimes feel like you’re hopelessly behind everyone else. At The B2B Huddle on May 2, 2013, held at Oracle’s UK headquarters, keynote speaker Doug Kessler shone a powerful spotlight [...]
With social media so prolific, are B2B companies taking advantage of all that exists? That question formed a foundation for the keynote presentation by Allan Schoenberg, Executive Director of Corporate Communications for CME Group, at The B2B Huddle on May 2, 2013, held at Oracle’s UK headquarters in Reading. During a break at the event [...]
Intelligent humour that doesn’t patronize and isn’t condescending – it just makes you laugh – surely must be a Holy Grail for marketers when designing their campaigns. If something makes you laugh, particularly because you can identify in some way with the situation portrayed, you’re more likely to remember what made you laugh; and, from [...]
Evian, the premium bottled-water brand of French foods group Danone, has enjoyed some success in recent years for its imaginative and virally-attractive online video campaigns centred around babies. Not ordinary babies, though – these are dancing babies and roller-skating babies, all behaving in their body movements and expressions like miniature grown-ups. From a brand marketing [...]
For social to become recognised by business as the next marketing powerhouse that it is, it needs to prove its return on investment every time, says Oracle’s Kimberley Brind. In this podcast of her keynote speech at The B2B Huddle on May 2, 2013, held at Oracle’s UK headquarters, Kimberley explains the reach and power [...]
A discussion topic in episode 701 of the FIR podcast, published today, looks at a question asked in the Metro newspaper last week: should British politicians take notes from Barack Obama’s campaign team? The Metro’s excellent report looked at the key role social media played – especially Twitter – in both of the US president’s [...]
On April 22, 2013, Neville Hobson and Shel Holtz published the 700th episode of The Hobson and Holtz Report, the weekly business podcast covering the intersection of business, communication and technology that the pair started in January 2005. To mark the milestone episode Canadian podcaster, FIR friend and long-time listener Donna Papacosta interviewed Shel and [...]
Hot on the heels of the Boston marathon bombings last weekend comes another frightening event in the United States, this time a fatal shooting at the Massachusetts Institute of Technology (MIT) campus in neighbouring Cambridge late on Thursday night US time. As I write this, it’s still very much a breaking news story with sketchy [...]
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