New research shows what drives consumers in the collaborative economy

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If you want to know about the collaborative economy and what it may mean for businesses large and small, the man to pay close attention to is Jeremiah Owyang. The collaborative economy – also variously referred to as the sharing economy, the maker movement, and co-innovation – is a concept that is gaining attention as […]

Remember the point of social business

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There is some excellent thinking on display in a presentation deck on Slideshare that examines in some detail what large businesses could look like as the concepts and principles of social business evolve. The deck is by Dion Hinchcliffe, Chief Strategy Officer at the Dachis Group – acquired last week by Sprinklr – that he […]

Sprinklr acquires Dachis to create a social enterprise powerhouse

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Disruptive change is a hallmark of the social web, and nowhere is disruption more often strongly seen and felt than in large organizations. Everyone is trying to figure out a new business landscape that, for large enterprises in particular, has morphed into something called ‘social business.’ Such change has been rapid and sudden to many, […]

If you want my data, reward me

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At the moment, we provide our personal details free to data-gathering giants like Facebook and Google. That won’t always be the case, says guest writer Daniel de Bruin. Data security promises to be one of the main issues facing organisations in 2014. During the past year two main threats to data security have emerged. First, […]

FIR Interview: Oracle’s Jill Rowley on Social Selling and Social Business

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“I think a social business at the foundation is a business that is collaborative, that is transparent; that is engaged with its constituents, whether they be employees, whether they be customers, whether they be partners or even influencers. “And I think a social business is a company that actually is very engaged in a two-way […]

The role of the C-suite in social media marketing

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Content marketing is a topic I’ve talked about quite a bit recently, in particular relating to the consequences of not having a clear strategy and the measurable benefits that can arise when you do. So I was delighted when Glenn Gaudet, founder and president of GaggleAMP, invited me on to the latest episode of AMP […]

Can marketing become an enabler for genuine engagement?

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A key underlying theme of the Social@Scale Summit in London last week was what I might call “social marketing” – the use of social media as a means unto achieving a marketing end. Organized by Sprinklr, an enterprise social media management system vendor, the by-invitation-only Social@Scale Summit on December 10 was hosted by Microsoft and […]

FIR Interview: Jeremiah Owyang on Crowd Companies and the collaborative economy

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Jeremiah Owyang believes the next phase of sharing is upon us. The first phase was of media and ideas, otherwise known as social media. The second phase is the sharing of the physical world, what we call the collaborative economy. Today at LeWeb Paris 2013 – the largest internet conference in Europe whose theme this […]

FIR Interview: Andrew Grill, IBM, on Social Business

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The idea of an organization being a “social business” is one that’s been talked about for the past few years, and acted upon by many businesses, especially large enterprises. While social business has quickly captured imaginations with many people, the term itself hasn’t universally caught on, perhaps because of the word ‘social’ that many seem […]