Redefining today’s communicator in Norway

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When I look at the landscape of the communication profession around Europe, I see similar issues that concern communicators, most notably how strategic are communicators (and the profession itself), abiding by codes of conduct and practicing ethical behaviour, and being professional. It’s a topic in the front of my mind as I finalise plans for […]

How serious are PRs about being genuinely professional?

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A simple, musing, rhetorical, tweet on Monday evening about PRs who send out press releases under embargo prompted a wide-ranging conversation on Twitter among a handful of people about professional behaviour, education and training, and being prepared for the PR workplace. Sending out press releases under embargo isn’t an unusual practice. On the contrary, it […]

A new guide to help you verify digital content from any source

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Verifying facts before publishing a news story is one of the cornerstones of trusted behaviour that we have traditionally expected from the mainstream media. Even in the disruption of traditional sources of news over the past decade – with the rise of social media, of newer sources of news and information that compete with the […]

How to be smart about guest bloggers

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Every week, I receive two or three requests to publish guest posts on my blog. The requests come by email from people I don’t know who almost always have a Gmail address, not a recognisable company domain. And there is usually nothing in the email about the person other than a name (which often doesn’t […]

The sorry state of trust according to Edelman’s 2014 Trust Barometer

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A key finding in the 2014 Trust Barometer published today by Edelman PR shows that, once again, public trust in governments around the world trails far behind trust in business. Moreover, the ‘trust gap’ has increased markedly in the 2014 findings compared to 2013 – now a 14-point gap – and, indeed, overall compared to […]

Dropbox outage shows the fragility of the cloud

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Cloud storage and file-hosting service Dropbox suffered a severe service outage this week that began on Friday night and, as I write these words on Saturday evening UK time, is still continuing. If you go to the Dropbox website, you’ll probably get only a screen with the headline ‘Error (500).’ That signifies some kind of […]

The thrill and heartache of BlackBerry: employee perspectives

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Whether Canadian mobile technology company BlackBerry has a viable future or not is still a big unknown. The company fell from grace during this year as sales of its smartphones plummeted in the face of competition from Apple and Android devices, plus a collapse in confidence in the company,  in the brand and in its […]

Beware lack of Plan B in a Twitter hashtag chat #AskJPM

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Using Twitter as a channel to engage in public conversation is a tactic that’s been employed by a number of large organizations in high-profile examples over the past few weeks. Focused around a hashtag – a word or single-word phrase starting with the ‘#’ symbol – such ‘tweet chats’ can be an effective method of […]

Twitter on the launchpad #TWTR

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Today, Twitter is on the cusp of becoming a publicly-listed company with an initial equity valuation of $18 billion, according to some analysis. At 9.30am US Eastern time, 2.30pm GMT, the sound of the opening bell on the New York Stock Exchange will mark the moment when shares in Twitter – at an initial offer […]