Imagine what the Bank of England could have done with its QR code ad

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A quarter-page ad by the Bank of England in yesterday’s Telegraph caught my eye primarily because it contained a QR code. The print ad informs you that the £50 note featuring an engraved portrait of Sir John Houblon on the reverse side will be withdrawn from circulation at the end of April. The ad also […]

Don’t let your #heartbleed over web security

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One word that’s been all over the web this past week is ‘Heartbleed.” Together with a highly-visible image, it has been the focus of much commentary and opinion, some of it contradictory, some of it confusing. Heartbleed is a major security vulnerability on the internet, one that I’ve seen described as “11 on a a […]

Twitter eight years on

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Today marks the eighth anniversary of Twitter, the communication platform that is globally ubiquitous today, the eleventh most-visited website in the world. From co-founder Jack Dorsey‘s first tweet on this day, March 21, in 2006, the number of active users of the service now exceed 240 million per month worldwide who tweet in more than […]

Redefining today’s communicator in Norway

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When I look at the landscape of the communication profession around Europe, I see similar issues that concern communicators, most notably how strategic are communicators (and the profession itself), abiding by codes of conduct and practicing ethical behaviour, and being professional. It’s a topic in the front of my mind as I finalise plans for […]

Changing the game with native advertising

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Does “native advertising” bother you? When I was first asked that question, my response was the inevitable “It depends…” And that primarily means: It depends on how open and transparent the advertiser and the publisher are about the native ad. Just what is “native advertising”? you may ask. Here’s what Wikipedia says: Native advertising is […]

Getty Images ups its game in the collaborative economy

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A picture is worth a thousand words, the saying goes. For anyone publishing content online, an image is becoming ever more valuable as an inclusive element in story-telling that can enrich your story and help it get attention. Did the picture you see above get your attention? It’s embedded from the Getty Images website under […]

New research shows what drives consumers in the collaborative economy

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If you want to know about the collaborative economy and what it may mean for businesses large and small, the man to pay close attention to is Jeremiah Owyang. The collaborative economy – also variously referred to as the sharing economy, the maker movement, and co-innovation – is a concept that is gaining attention as […]

How serious are PRs about being genuinely professional?

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A simple, musing, rhetorical, tweet on Monday evening about PRs who send out press releases under embargo prompted a wide-ranging conversation on Twitter among a handful of people about professional behaviour, education and training, and being prepared for the PR workplace. Sending out press releases under embargo isn’t an unusual practice. On the contrary, it […]

Smartphones preferred device for news among affluent consumers says BBC

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The results of a new survey for BBC World News shows a surge in smartphone use for consuming news among affluent consumers compared to the general population. The BBC defines “affluent consumers” as the highest 20 percent income earners in each country surveyed. What the BBC describes as the world’s first study into the use […]