At the intersection of business, communication and technology. And shiny new objects.
One of the characteristics of the contemporary communications landscape is how it’s constantly changing. Predicting how advertising, marketing, public relations and the broad business communications spectrum will evolve and what it all may look like over the next decade requires vision and a clear line of sight on what you want to see. That’s precisely [...]
Intriguing piece of story-telling in this short (13 minutes) film “Desire” for Jaguar and its new just-launched F-type sports car, made by Ridley Scott, starring Damian Lewis and Shannyn Sossamon with music by Lana Del Rey. Best viewed in 1080p HD at full screen to get the maximum impact from the beautiful photography. Not sure about the [...]
To many people, one of the appealing benefits of a good score on influence ranking services is that you can take advantage of perks – free products, services or experiences offered to you based on how high your rank or score is. Each of the Big Three such services – Klout, Kred and PeerIndex – [...]
Over the weekend, I read the best essay about public relations agencies and their potential future that I’ve read in a very long time. Penned by Paul Holmes – he of The Holmes Report and the SABRE Awards – “10 Ways To Design The PR Agency Of The Future” offers a compelling vision of how [...]
Last year at both LeWeb conferences in London and Paris, I joined in live discussions for some of the sessions and with presenters via Google Hangout On Air. Being parachuted-in this way not only let me be part of things from afar but also showed what is possible today to expand an event’s horizons dramatically [...]
A discussion topic in episode 701 of the FIR podcast, published today, looks at a question asked in the Metro newspaper last week: should British politicians take notes from Barack Obama’s campaign team? The Metro’s excellent report looked at the key role social media played – especially Twitter – in both of the US president’s [...]
Overflow from FIR #701 on April 29, 2013. Discussion references: NevilleHobson.com: What do Barcelona, Melbourne and Stockholm mean to PRs? Global Alliance: The World Public Relations Forum: Melbourne’s Mandate for PR Barcelona Declaration of Measurement Principles The Melbourne Mandate Stockholm Accords Listen Now: Download this podcast (5.39Mb, 11:16) If you want to automatically receive FIR [...]
Yesterday on a London trip, I met up with Bruno Amaral and Kelly Pereira. I’ve known Lisbon-based Bruno for some years so it was great to catch up with him on his London visit. Over a coffee and some great conversation, the names of three cities came into our discussion: Barcelona, Melbourne and Stockholm. Cities [...]
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