Professional Development

Getting together for a chat over lunch – the epitome of being social whether for business or pleasure. That’s what the photo above suggests to me, a picture of a group who did just that a few days ago at the delightful Petersham Hotel in Richmond, Surrey; people who know each other primarily though online [...]

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If you’re an IABC member and you’re thinking about becoming accredited – adding those letters ‘ABC‘ to your professional title – why not take advantage of Accreditation Month 2011, on from October 1 until mid November? Accreditation is IABCs globally-recognized professional credential program. Anyone who applies during Accreditation Month will receive a certificate to use [...]

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Two of the overriding impressions I formed after taking part in yesterday’s TweetCamp in London is that Twitter is whatever people want it to be; and there’s no right or wrong way to use it, only effective and ineffective. This was the second TweetCamp in London, the first being in 2009. TweetCamp is described as: [...]

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Kerry Bridge and I discussed the forthcoming Dell B2B Social Media Huddle today as we continued our planning for the fourth in this series of one-day business briefings that have proven to be popular during the past few years. The next one on November 3, 2011, look like it will be equally popular. We saw [...]

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If you’re looking for help with getting to grips with your social media marketing, or trying to understand the strategic aspects of social media for your business, there are two distinct events in London coming up later this month that you should consider. Both are organized by Our Social Times, Luke Brinkley-Jones‘ event company which [...]

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Helping people understand the role social media plays in business, and how to use it effectively in business-to-business communication, is once again the focus of the Dell B2B Social Media Huddle that takes place in London on November 3, 2011. I’ve partnered again with Kerry Bridge at Dell to bring you this one-day event, the [...]

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If you’re looking for a conference or other event where you can learn more about social media for business, there are quite a few coming up during the next few months. I’m involved with some as a presenter. Here’s one that, with its very different structure, offers you something the others don’t – total, hands-on [...]

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ZDNet reports on a new survey of senior executives where those surveyed are clear that social media is crucial to customer care from a listening and monitoring perspective, but they’re not so clear on who is responsible for engaging with those customers via social channels. ZDNet summarizes the key metrics: 52 percent of senior executives [...]

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Here’s a thought about social media – what your CEO and other senior executives want from it can differ from what you, the communicator or marketer, want from it. So a briefing about social media for CEOs needs to have a very different focus than one designed for communicators and marketers. Obvious? Good.  That’s the [...]

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I went to a conference in London in May organized by Adobe, the software firm. The biggest thing that struck me about it was how well organized it was from the social media and network connectivity points of view. Adobe recognized that many people want to talk online about what they’re experiencing at an event [...]

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