Sentiment analysis and the challenges of content overload

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Last week, Socialbakers came to town with the London stop on their Socialbakers World Tour. The social media analytics company invited me to the London event to hear from CEO Jan Rezab presenting analysis on brand behaviours on Facebook, including the top brands and their ‘returns on engagement’; and introducing new product features in Socialbakers’ [...]

It’s a matter of respect, IABC

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For the past few months, a growing discussion has been going on in the LinkedIn group of IABC, the International Association of Business Communicators. It’s a conversation that has brought to the surface a wide range of passionate commentary and opinion among some IABC members regarding how the organization communicates with the members on certain [...]

Closing the gap between social media use and usefulness

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A survey published this week by The Wall Street Journal shows some interesting findings about social networking tools, small businesses and how the owners of those businesses perceive the value of social media. While the survey was carried out among US businesses, I think the findings have validity for UK businesses too. See what you [...]

Underpinning how social you want your PR

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It was great to see tweets like this one from Lisa Pool as we concluded “How social do you want your PR?” at the headquarters of the Chartered Institute of Public Relations (CIPR) in London on January 24. The title of the evening meeting – one in the CIPR’s Social Summer series of conversation and [...]

Here’s what I do

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Every now and again, I meet someone who knows a bit about me from reading my blog or following me on Twitter – but still asks “So what is it you do?” Even though I’ve been writing this particular blog since 2006 and have wording on it that talks about what I do, it’s really [...]

FIR podcast: Eight years and counting

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Eight years ago today – on January 3, 2005 – two communication professionals embarked on a voyage that was all about discovery and experimenting with a new medium: podcasting. Neville Hobson and Shel Holtz started For Immediate Release: The Hobson and Holtz Report as part of their keen interest in new communication technologies and platforms, and [...]

Leadership is about conversations

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I came upon a blog post this weekend that addressed its subject matter in a way that I found breath-taking both in its simplicity and in its clarity. 5 Qualities that Make a Good Leader in the Social Media Age by Brian Verhoeven looks at leadership innovation as discussed in the book Humanize published last [...]

Blogging ten years ago

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Ten years ago today, on December 13, 2002, I wrote and published my first blog post. Nothing especially inspiring, earth-moving or even awesome in what I said, just a brief note to announce my entry into the embryonic blogosphere: Dec 13, 2002 — Finally joing [sic] the thousands who already publish blogs. This blog will [...]

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