FT conference bots to star at #FTInnovate

I bought a robot...

I’m looking forward to being at FT Innovate 2014 that takes place in London on November 19-20.

This latest edition of the Financial Times’ annual tech-focused business conference will concentrate on the digital “big bang” – and the digital natives, digital pioneers, digital technologies and digital practices it is spawning – and how it’s transforming the way businesses innovate.

The speaker line-up is impressive, and the agenda for the two days looks pretty compelling.

And here’s a nice bit of innovation that may appeal to you if you’d like to be there but can’t physically go – drive one of the FT’s “conference bots.”

Here’s what’s happening in London as outlined in an email from the event organizer:

Attendees at this year’s FT Innovate conference will notice a few unusual delegates mingling amongst them.

For the first time, 3 robots will be roaming the conference, listening to our expert panel of speakers, participating in the interactive roundtable discussions and connecting with the senior innovation managers who will be attending during the networking breaks.

The FT Innovate team are offering 3 lucky winners the chance to remotely control one of our robots from their own home or office. The conference takes place on 19-20 November 2014 so you’ll just need to be available on these dates and have access to a laptop/tablet with a video camera and high speed internet connection.

If you would like the chance to control one of our FT Innovate robots, enter our draw today by completing this short form. The closing date for entries is midnight on Thursday 13 November and 3 winners will be selected at random and notified by Friday 14 November 2014.

Of course, we think it’s even better to be there in person, and a limited number of delegate tickets are still available. To register, and for more information on the programme and speakers, visit www.ftinnovate.com.

Looks a lot more fun than just following a Twitter hashtag. Which you can do, of course: #FTInnovate.

See you there!

Get up to speed on social business at the Enterprise 2.0 Summit London

OUTATIME

If you want to know what’s happening in social business in the UK, an event in London next month is right up your street.

Organized by my friend David Terrar, the Enterprise 2.0 Summit London on November 26 is a conference on driving business value with digital and social transformation, co-produced by Kongress Media and Agile Elephant.

Speakers and contributors include some of the UK’s leading social business influencers – Andrew Grill (who’s staked his career on the growth of social business), Anne McCrossan, Benjamin Ellis, Euan Semple and Lee Bryant, to name but a few – along with European case studies from Barclays, Shell, Deutsche Bank, Euroclear, Sanofi Pasteur and CEMEX.

So if you want to get up to speed on topics such as:

  • Key drivers for the adoption of social technologies in large organizations
  • Aligning social ideas with organization structure and management culture
  • Key factors for the engagement of remote staff
  • Success factors for leveraging social adoption and business transformation
  • Discussion about the structure and building blocks for the future of organizations
  • Success factors for enabling internal connections and sharing of insights

…then the Enterprise 2.0 Summit London is for you.

The venue is the attractive Carlton House Terrace facilities of the British Academy, in between Buckingham Palace and Trafalgar Square in the heart of London.

I’ll be there, too, to listen and learn. And a definite highlight of the event will be live blogging and cartoons by Adam Tinworth and Matthew Buck respectively.

So why not sign up and come to this one-day event to listen and learn, too? (There’s also a pre-conference workshop on November 25.) See you on November 26!

Bonus links:

A chat about wearable tech and more

Media Bullseye RoundtableI was honoured to be guest co-host on the Media Bullseye Roundtable podcast this week with Chip Griffin, the founder and CEO of CustomScoop, and the Roundtable’s prime host.

The Media Bullseye Roundtable is a weekly roundtable discussion hosted by Chip and a different guest co-host in each episode, exploring three topical communication-related issues.

In this week’s episode, we spent 30 minutes discussing three terrific topics:

  1. The impact of wearable technology on communicators (a topic I’m very focused on these days, especially in what I see as too much complacency over the lack of clear understanding about wearable tech in the workplace).
  2. The role of social media in international political movements, sparked by an article about recent protests in Hong Kong.
  3. The ways in which communicators have tried to monetize content beyond simply being a marketing tool, inspired by a post on Spin Sucks by Gini Dietrich.

You might enjoy hearing or reading what we discussed that may prompt some thoughts of your own that you can share as part of continuing the conversation.

Listen to the podcast right here:

Chip has also published a transcript so you can read rather than listen if you prefer.

I’ve known Chip for almost a decade since CustomScoop became involved as a sponsor in 2005 of For Immediate Release: The Hobson and Holtz Report podcast that Shel Holtz and I present each week. (CustomScoop offers FIR listeners a free trial of its news and social media monitoring service.)

A few months ago, we were delighted to welcome the Roundtable into the FIR Podcast Network. And Chip started another podcast this month – Chats with Chip – that is the latest network show.

Enjoy the show(s)!

  • If you’d like to contribute comments to this discussion – or about any other topic in FIR Podcast Network content – a good place is the FIR Podcast Community on Google+.

How to get a result with Twitter when email would fail

Against the flow

It started with one tweet.

I bet you get requests like this from PR folk, too. To be frank, I rarely reply any longer as 1) a quick look at my website (the address of which is in my Twitter profile) will easily reveal an email address; and 2) the outcome in my experience from an email pitch that starts like this on Twitter is not usually a worthwhile one.

But there was something about Becky’s request that made me reply, even if a little differently to what she might have expected.

I liked Becky’s engaging, repartee response.

That got a response for Becky.

And a result.

I guarantee you that result would have been unlikely if this conversation had been conducted via email. And it was a conversation, conducted within a space of about an hour, not simply an exchange of email messages that may well have spread over some days.

My advice to PRs when you’re thinking of pitching on Twitter: think outside the box, like Becky.

Related post:

How transparent is wearable technology within the enterprise?

Wearable tech in the business context

In July, I took part in a public debate at the House of Commons about ethics in PR and wearable technology.

Organized by The Debating Group and sponsored by the CIPR, the debate served a highly useful purpose of bringing a timely topic to front of mind amongst a community of communicators which considered the arguments supporting two different points of view (that there is an ethical issue for PR about wearables, or there isn’t) in a lively debate.

On September 30, the CIPR is planning a further debate on the topic, this time as part of Ethics Month, an initiative led by the PRSA in the US on the broader subject of ethics in public relations. I’ll be participating in that one as well. Information soon on the CIPR website.

So the outward-looking perspective about wearable technology is getting a lot of welcome attention, enabling communicators to give their attention to what I believe is a topic well worth debating right now.

But what about the inward-looking perspective – inside the enterprise? Isn’t that a facet complementing the outward look, a mirror reflection of the same topic, from different but complementary angles?

That’s what I hope to find out when I host a table discussion at Simply SMILE 2014 in London on September 25. Organized by Simply Communicate, this will be the fifth such SMILE conference (SMILE = Social Media In Large Enterprises) and it’s being held as part of Social Media Week London, a week-long event framework that is the foundation for ideas, trends, insights and inspiration to help people and businesses understand how to achieve more in a hyper-connected world.

I’ll be one of a dozen table-discussion leaders during the day, so you’ll have plenty to choose from to be part of something that matches your interest or curiosity.

Here’s the detail of how I see the discussion format:

How transparent is wearable technology within the enterprise?

A public debate has been taking place this year around the ethical implications of wearable technology – the mobile devices you wear on your person, ranging from the esoteric (such as Google Glass), to the quantified self (think of health monitoring and results-sharing via wristbands), to the practical (smartwatches that connect to business databases).

While the public debate has focused squarely on public concerns surrounding ethics, and very much surrounding potential PR and reputational issues, there’s another debate we ought to be having that flips the coin on the public focus and consider wearable technology from the inside perspective.

In this session, Neville Hobson will lead a discussion that considers the ethical concerns and potential issues over wearable technology in the workplace, from employee use of devices, employer oversight, privacy, and individual responsibilities – and considers how best to prepare for a sea change in communication and information-sharing as wearable technology enters the mainstream.

I hope you’ll come along and share your points of view. The SMILE conferences are terrific events, always with outstanding speakers and discussion groups – see the agenda for the September 25 event – so why not sign up now to be sure of your place.

See you there!

Be recognized for UK social media excellence in #somecomms 2014

2013 winners

It’s only three months until the winners of the 2014 UK Social Media Communications Awards competition will be announced, and the deadline for entries is now upon us – Friday July 18 is the final day of the extended entry period.

Over the next few months, the panel of judges – I’m thrilled to be one again this year – will be pre-scoring, evaluating and short listing that lead up to deciding who the winners are.

Everything culminates in a really great awards event at the Emirates Stadium in London on October 23 (here are pics from last year: and crazy fun!).

Now in their fifth year, the UK Social Media Communications Awards celebrate the very best in UK social media communications, and recognize and reward the individuals, companies and organizations who are using online platforms to communicate in fresh and innovative ways.

If you haven’t yet entered, you’ve still got 24 hours!

2014 UK Social Media Communications Awards