FIR Interview: Therese Manus and Stine Jarmund, Norwegian Communication Association

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Attracting record attendance to an annual conference is no small feat, but is one achieved by The Norwegian Communication Association (NCA) which saw the highest number of its members take part in Communications Day, its annual conference in Oslo at the end of March. What attracted 600 NCA members to take part in Communications Day […]

Redefining today’s communicator in Norway

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When I look at the landscape of the communication profession around Europe, I see similar issues that concern communicators, most notably how strategic are communicators (and the profession itself), abiding by codes of conduct and practicing ethical behaviour, and being professional. It’s a topic in the front of my mind as I finalise plans for […]

How serious are PRs about being genuinely professional?

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A simple, musing, rhetorical, tweet on Monday evening about PRs who send out press releases under embargo prompted a wide-ranging conversation on Twitter among a handful of people about professional behaviour, education and training, and being prepared for the PR workplace. Sending out press releases under embargo isn’t an unusual practice. On the contrary, it […]

The future of blogging is rosy

Back in the day when blogging was social media, in the decade of the 00s, you were pretty limited in the methods you could use to publish your thinking and ideas. Then, you only had blogs, the websites that enabled anyone with a thought to create a web page (a post) and publish it. But […]

Making the #CIPRSM redundant

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One of the great things about a professional association is that it can be a powerful force for change in taking a leading and proactive stand in helping those in the profession – association members or not – understand and more likely embrace the change if that’s a goal. I see that as a great […]

More possibilities with extended-time live video from Google+

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Wow – now you can do a Google Hangout On Air (a live video broadcast) for up to 8 hours! That’s a huge amount of additional time from the previous 1-hour-maximum you had. And remember: up to 8 hours means just that – you don’t have to do 8 whole hours. Oh what possibilities! Here […]

Re-Defining Today’s Communicator

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Two weeks into 2014 and much of the talk about what’s hot and what’s not for communicators is about technology. Of the many, many tech topics that appear on trends and predictions lists, there are three that I believe warrant our attention in early 2014 above all others: Mobile: especially usage shifts and trends such […]

Introducing "FIR on Higher Education with Kevin Anselmo"

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The FIR Podcast Network is pleased to announce a new podcast on higher education that will begin on December 26, 2013. Presenter Kevin Anselmo explains… How can academics effectively promote their ideas to general audiences? What are the best ways to teach social media and public relations in the classroom? What is best practice for […]

Can marketing become an enabler for genuine engagement?

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A key underlying theme of the Social@Scale Summit in London last week was what I might call “social marketing” – the use of social media as a means unto achieving a marketing end. Organized by Sprinklr, an enterprise social media management system vendor, the by-invitation-only Social@Scale Summit on December 10 was hosted by Microsoft and […]