At the intersection of business, communication and technology. And shiny new objects.
If you were to guess which has been the preferred social channel of the top 100 global companies in the Fortune 500 list over the past three years, you’d be spot on if you said Twitter. That’s what research by PR and communications firm Burson-Marsteller shows in its Global Social Media Check-Up Report 2012 that [...]
In May, I wrote about Present.me, a cloud-based tool that lets you create audio-visual presentations combining a slide deck with a video you record to make an online presentation that your community can watch on demand, any time. As the creators say, think of Slideshare meets YouTube. Finally I found a moment to actually use [...]
A week today, I’ll be spending an evening in Bath, the ancient city in Somerset in southwest England and a UNESCO World Heritage Site. Bath is well known for two things in particular – the Roman Baths dating from the first century AD; and the Royal Crescent, a curved row of 30 elegant town houses [...]
On April 26, 2012, FIR co-host Neville Hobson gave a keynote presentation at this year’s annual conference of the Public Relations Institute of Ireland (PRII) in Dublin. The overall conference theme was Reputation Management in the Age of Digital. Could we genuinely have foreseen the extent to which technological innovations would have disrupted our way [...]
The Science Museum in London is a fascinating place. I spent quite a bit of time there yesterday – and have some pics to show for it – in my first visit in twenty years. It never ceases to amaze me that such an astounding place of learning, wonderment and inspiration is free, as in, [...]
Every now and again, a PR pitch arrives that just grabs your attention. When thought and imagination goes into it, at least in making it appear personal to you, it’s quite refreshing to receive something that tells a good story, opens your eyes, tickles your fancy, and just works. Such was the case this morning [...]
Neville Hobson and Shel Holtz co-presented a session on the second day of Ragan Communications’ Public Relations and Social Media Summit at ING House in Amsterdam, The Netherlands, on April 12, 2012. The session covered how a podcast can transform independent listeners into an engaged community. The presentation included audio clips of familiar FIR voices [...]
I’ve been hearing a lot about 3D printing lately. It’s not been wholly clear to me, though, exactly what it is (especially after I read the Wikipedia entry). From a layman’s perspective, you tend to think about ink, paper and a printer and how on earth do you get three dimensions on that outside of [...]
Infographics are quite the rage at the moment. There is something quite compelling about a well-constructed visual piece of story-telling that helps you understand complex information quickly. Here’s one with a difference – a “stats infographic” that is equally compelling, telling you what happens on the web in sixty seconds. Things like: 98,000 tweets 13,000 [...]
When the only certainty is change, communicator, blogger and podcaster Neville Hobson analyzes and discusses trends, behaviours and practices in digital communication to help you understand what they mean for people and organizations. > More
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