The only way is ethics #PRethics

Committee Room number 10 in the House of Commons in London was the setting in the evening of July 7 for a vibrant debate on a big topic, formally titled “Wearable technology is an ethical nightmare for the communications, marketing and PR professions.” Organized by The Debating Group and sponsored by the CIPR, the motion […]

Making politics interesting again #EP2014

If Nigel Farage has achieved one other thing apart from his seismic shifting of the political landscape in the UK following elections for the European Parliament across the European Union on May 22, it’s making politics more interesting again. And not just in the UK, either. Unquestionably overshadowing the election for local government councillors that […]

Filters and trust

As we get exposed to more and more information online, two elements assume great importance – filtering in the things we want to see; and verifying those things so we trust our filtered-in information along with the purveyors of it. The former is easier done than the latter: there are apps, algorithms and all manner […]

A simple solution for EDF Energy’s marketing problem

So EDF Energy has told its customers it can only recommend lower cost gas and electricity tariffs on annual bills if they “opt in” to receive advertising material. Reading the report in today’s Telegraph, I was pretty sure that EDF Energy’s intention surely couldn’t be a cop-out to telling customers about better energy deals. That […]