Starting the sixth year of FIR with a thank you


Today at about 9am Pacific time, 5pm UK time, we’ll be recording this week’s episode of For Immediate Release: The Hobson and Holtz Report, as we do every Monday. Today’s episode will be show number 580. Today also marks the beginning of our sixth year of podcasting: show #1 went out on January 3, 2005. […]

Opportunity knocks for a good UK business podcast


One of the things that continues to surprise me is the lack of niche business podcasts in the UK. I don’t mean the slickly-produced offerings from mainstream media organizations, of which there are many. By ‘niche,’ I mean podcasts like IABC Cafe2Go, the show from IABC, a professional association (and which I occasionally produce on […]

New FIR iPhone app launched


If you were a fan of the iPhone or Android app for the For Immediate Release podcasts that we launched in February,  you may have been as dismayed as we were when both apps stopped working properly not long after the launch. The developer, iSites, didn’t respond to email so we kind of left it […]

Phone in your post to WordPress


A new feature for users of, the hosted WordPress blog service, was launched this week called Post By Voice – you phone in your blog post rather than type it. To use it, you enable the feature in your blog which generates a secret code. Then, you call a US phone number, enter […]

A conversation about pharma and social media


A topic sure to generate commentary and opinion, often passionate, is social media and the pharmaceutical industry. This is especially so in the US with calls over the years by healthcare communicators and others for clarity in the role of social media as a legitimate communication tool in a highly-regulated industry. That culminated in the […]

Announcing FIR for iPhone and Android


Getting hold of episodes of the For Immediate Release (FIR) podcasts to listen to on your mobile device whenever and wherever you want to is pretty easy. The two most most popular ways to do this are subscribing via iTunes – a prime choice especially if you have an iPhone, iPod or iPod Touch – […]

The overwhelming appeal of self-creating your own iPhone app (and soon for Android)

When I heard about AppMakr last week, a website that lets you create your own iPhone app for $199, I thought, wow! This is getting very affordable – anyone can now create an iPhone app in literally a few clicks, at a relatively low cost. But then I heard about iSites – a website where […]

Marking five years as a podcaster

Today, January 3, 2010, is rather a special day for Shel Holz and I as it marks the fifth anniversary of For Immediate Release: The Hobson and Holtz Report, the podcast we both started on January 3, 2005. To me, that day five years ago often feels like it was only yesterday. Yet so much […]

Ipadio live audio at book launch

This week has been rather an intense one so far, keeping me at the keyboard most of the time, so I’m quite disappointed that I can’t get into central London today for the launch of International Communications Strategy: Developments in Cross-Cultural Communications, PR and Social Media, a new book by Silvia Cambié and Yang-May Ooi, […]