The key to podcasting is community

Podcasting should be the PR consultant’s best friend, says Phil Szomszor in a good assessment of podcasts and their role in public relations. Or, rather, the role podcasts ought to have in PR. In his optimistic assessment, Szomszor cites the rise of smartphone use and growth of free or cheap tools to create podcasts, plus […]

Podcasts are about community not audiences – advertisers note

A podcast I’ve been listening to for the past five years, on and off, is This Week in Tech, started and hosted by American technology broadcaster and entrepreneur Leo Laporte. Better known by its acronym TWiT, each episode is typically 90 minutes or longer – two hours isn’t unusual – and is offered in audio […]

FIR podcast: Eight years and counting

Eight years ago today – on January 3, 2005 – two communication professionals embarked on a voyage that was all about discovery and experimenting with a new medium: podcasting. Neville Hobson and Shel Holtz¬†started For Immediate Release: The Hobson and Holtz Report as part of their keen interest in new communication technologies and platforms, and […]

Podcasting in the long tail

Far from changing the radio landscape, podcasting has been commandeered by the radio industry, says Richard MacManus in his post Radio Killed the Podcasting Star. As a podcaster myself, I’d say MacManus has written a fair assessment of a podcasting landscape that is indeed dominated by the mainstream media rather than by the independent voices […]

Talking up Google+ Hangouts live

I took part in my first Google+ Hangout On Air yesterday, participating in a breakfast meeting of the appropriately-named Houston Social Media Breakfast, organized by Kami Huyse, as a guest speaker. You can watch the 42-minute recording of the session right here. (if you don’t see it embedded above, watch it on YouTube). Part of […]