Expanding the FIR Podcast Network

firpodcasts.jpg

Next year, Shel Holtz and I will celebrate the start of our tenth year as business podcasters when we publish a milestone-date episode on January 2, 2014. For Immediate Release: The Hobson and Holtz Report was our start on January 5, 2005 with a single podcast that, today, has become the anchor for a network […]

Getting to know the Olympus LS-14 and LS-12

ls14screen.jpg

As a podcaster, I’m interested in portable digital audio recorders as tools that I can use to record interviews, for example, when out and about. So when I hear about a new portable audio-recording device on the market, I’m curious to know how it might fare as a device for use such as mine. That’s […]

FIR Interview: Professional insights with Neville Hobson and Shel Holtz

nevilleandshelfir2.jpg

On April 22, 2013, Neville Hobson and Shel Holtz published the 700th episode of The Hobson and Holtz Report, the weekly business podcast covering the intersection of business, communication and technology that the pair started in January 2005. To mark the milestone episode Canadian podcaster, FIR friend and long-time listener Donna Papacosta interviewed Shel and […]

Papal perspectives from a citizen-reporter priest

RoderickVonhgen.jpg

The eyes of many throughout the world are focused on the Vatican in Rome at the moment, as one hundred and fifteen members of the College of Cardinals deliberate in a papal conclave behind closed and locked doors to choose a new Pope. It’s a simple matter to follow mainstream media reporting of the events […]

Content, authenticity and engagement

The Social Media Show

I enjoyed listening to episode 5 of The Social Media Show with Ann Hawkins and Eric Swain, published yesterday. Ann and Eric had invited me to be interviewed about what to do if you are not a natural writer or communicator and need to create content. A great topic that embraces elements such as measurable business goals, […]

The key to podcasting is community

firgoogleplus.jpg

Podcasting should be the PR consultant’s best friend, says Phil Szomszor in a good assessment of podcasts and their role in public relations. Or, rather, the role podcasts ought to have in PR. In his optimistic assessment, Szomszor cites the rise of smartphone use and growth of free or cheap tools to create podcasts, plus […]

Podcasts are about community not audiences – advertisers note

leoleporte.jpg

A podcast I’ve been listening to for the past five years, on and off, is This Week in Tech, started and hosted by American technology broadcaster and entrepreneur Leo Laporte. Better known by its acronym TWiT, each episode is typically 90 minutes or longer – two hours isn’t unusual – and is offered in audio […]

FIR podcast: Eight years and counting

hobsonholtzfir.jpg

Eight years ago today – on January 3, 2005 – two communication professionals embarked on a voyage that was all about discovery and experimenting with a new medium: podcasting. Neville Hobson and Shel Holtz started For Immediate Release: The Hobson and Holtz Report as part of their keen interest in new communication technologies and platforms, and […]

Podcasting in the long tail

theshorttail.jpg

Far from changing the radio landscape, podcasting has been commandeered by the radio industry, says Richard MacManus in his post Radio Killed the Podcasting Star. As a podcaster myself, I’d say MacManus has written a fair assessment of a podcasting landscape that is indeed dominated by the mainstream media rather than by the independent voices […]