Expanding the FIR Podcast Network

firpodcasts

Next year, Shel Holtz and I will celebrate the start of our tenth year as business podcasters when we publish a milestone-date episode on January 2, 2014.

For Immediate Release: The Hobson and Holtz Report was our start on January 5, 2005 with a single podcast that, today, has become the anchor for a network of business podcasts embracing niche topics that appeal to communicators and others outside that broad profession, in different countries around the world.

That network has now increased by two as we welcome Canadian communicator Ron Shewchuck to the FIR Podcast Network with TV @ Work, a new audio show that examines video communication in the workplace.

Ron joins Andrea Vascellari who we welcomed in September with FIR On Strategy with Andrea Vascellari, a weekly podcast about strategic communication that complements content on Andrea’s website.

We’re thrilled that Ron and Andrea want to be part of the FIR Podcast Network, sharing their knowledge and insights with the global FIR community, in addition to their own communities.

Now, for the first time, I’ll describe what FIR looks like today:

  • FIR: The Hobson and Holtz Report – a weekly 90-minute show with Neville Hobson in the UK and Shel Holtz in the USA published every Monday with commentary and opinion at the intersection of online communication, business and technology.
  • FIR Interviews with newsmakers and influencers from the business, technology and organizational communication worlds.
  • FIR Book Reviews aligned with our theme of PR/communications and the online world, managed by Bob LeDrew, our Book Reviews editor
  • FIR Speakers and Speeches – occasional podcasts of speeches, keynote addresses, breakout sessions, and other recordings from meetings and conferences of interest to PR and communication professionals.
  • FIR Live – an occasional 60-minute live video show via Google+ Hangouts On Air that focuses on a single topic, typically with a panel, in which we invite real-time conversation with callers and guests.
  • FIR Cuts – occasional clips from the virtual cutting room floor of The Hobson and Holtz Report.

Plus:

  • FIR On Strategy with Andrea Vascellari – a weekly business podcast with Andrea Vascellari in Finland who offers you guidelines and tips to help you plan, execute and manage your strategic communication plans.
  • TV @ Work – veteran Canadian communicator Ron Shewchuck presents an audio show about using video to engage employees.

I’d like to thank our two sponsors – Ragan Communications, sponsor of everything; and CustomScoop, sponsor of The Hobson and Holtz Report – for their commitment and integration into the shows and into the FIR community.

And by the way, the FIR Community is a tangible thing – check out The FIR Podcast Community on Google+.

I’d also like to thank our two great correspondents who are part of The Hobson and Holtz ReportDan York in Keene, New Hampshire, USA; and Michael Netzley in Singapore.

Coming soon is a new survey of FIR listeners. It’s been a long time since we published the results of a listener survey and, as FIR evolves, it’s time for a new one. News on that next week.

Finally, here’s an opportunity for you.

Do you have an idea for a business podcast that crosses that broad intersection of business, communication and technology? Do you have one? Would you like to extend your reach across North America, Europe and Asia? Would you make a good fit with the FIR Podcast Network?

We’re looking for more great content and great podcasters for our community. Contact Shel or Neville if you have an idea.

Business podcasting – FTW!

Getting to know the Olympus LS-14 and LS-12

Olympus LS-14

As a podcaster, I’m interested in portable digital audio recorders as tools that I can use to record interviews, for example, when out and about.

So when I hear about a new portable audio-recording device on the market, I’m curious to know how it might fare as a device for use such as mine. That’s the situation in the case of the recorder you see pictured here, an Olympus LS-14 recently launched in the UK.

As a company, Olympus is pretty well known for its professional cameras. I remember owning an Olympus 35mm SLR camera many years ago when photography was a keen interest of mine.

During the past few years, though, Olympus has featured prominently in mainstream media not for its cool products but for the ousting of its whistle-blowing British CEO precipitating a fraud and false accounting scandal that wiped 75 percent off its stock market valuation in one of the biggest and most durable business scandals in the history of corporate Japan.

Notwithstanding such an assault on its corporate reputation, Olympus continues to bring products to market that excite its customers and attract positive attention (and sales).

I’d count Olympus’ wide range of audio products – from dictation systems to high-end audio recorders – firmly in that area, and the LS-14 is a great example of a product that excites.

Olympus sent me the LS-14 along with its lesser-spec sibling, the LS-12, to get to know and review them. Both devices are pitched by Olympus primarily at musicians. My focus, though, is using them and reviewing them from the perspective of a podcaster – someone who will record voice rather than music.

Here’s an example of what a voice recording sounds like in a short clip I recorded on the LS-14:

The original was recorded in uncompressed WAV format (one of the recording formats the device supports); all I’ve done prior to saving it as an MP3 is run the WAV through Levelator, then save it as an MP3 in Adobe Audition. No editing.

How will they stack up? As I mention in the clip, I plan to review these devices on  their own merits rather than in comparison to any other device I use or have used.

First, though, I’m getting to know them. Review to come soon.

Do you use either of these devices or other Olympus digital audio recorders? If you’re willing to share your thoughts, I’d love to know what you think.

See (listen) also:

FIR Interview: Professional insights with Neville Hobson and Shel Holtz

FIR co-hosts (l to r) Neville Hobson and Shel Holtz pictured in Concord, California, on March 4, 2006.On April 22, 2013, Neville Hobson and Shel Holtz published the 700th episode of The Hobson and Holtz Report, the weekly business podcast covering the intersection of business, communication and technology that the pair started in January 2005.

To mark the milestone episode Canadian podcaster, FIR friend and long-time listener Donna Papacosta interviewed Shel and Neville a few days before the 700th episode.

The idea for such an interview originated in the Google+ FIR Community when Max Christian Hansen posted a call to action by FIR listeners to “help create FIR 700″ and post questions for Shel and Neville.

As Max noted in his post:

Recently, some of us in the FIR community were delighted to learn a little bit about our Asia correspondent +Michael Netzley. When he talked with +Dan York, we heard some history of his professional and personal interests. It’s occurred to some of us that we’d like gain similar insight into our hosts.

The result of that call to action is this interview in which the FIR co-hosts answer listeners’ questions on topics that include what’s allowed each of them to stay dedicated to FIR over the years, their proudest moments from 700 episodes, how hosting FIR has led to business opportunities, which episode they would archive for historical posterity, and more.

A short clip from the interview was included in FIR #700.

Our thanks to Max for suggesting the idea, to our listeners who responded to the call with their questions, and to Donna for her consummate professionalism in interviewing us.

Listen Now:

Get this podcast:

FIR online communities
Share your comments or questions about this podcast, or suggestions for future interviews, in the online FIR communities on Facebook, Friendfeed and Google+. You can also email us at fircomments@gmail.com; call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: @FIRpodcast. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Podsafe music – On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.

(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)

Papal perspectives from a citizen-reporter priest

Father Roderick VonhögenThe eyes of many throughout the world are focused on the Vatican in Rome at the moment, as one hundred and fifteen members of the College of Cardinals deliberate in a papal conclave behind closed and locked doors to choose a new Pope.

It’s a simple matter to follow mainstream media reporting of the events for opinions and perspectives leading up to the moment when we see white smoke rather than black, and then learn who will be the new leader of the world’s 1.2 billion Roman Catholics.

But I recommend paying attention to some really authentic and passionate reporting by Roderick Vonhögen, a Catholic priest in the Archdiocese of Utrecht in The Netherlands, who has been posting a steady stream of content to his Facebook page and videos to YouTube from St Peter’s Square since the conclave began.

This morning, there was black smoke meaning no decision yet. Here’s how Father Roderick reported on that in a video he posted to YouTube a short while ago.

(If you don’t see the video embedded above, watch it at YouTube.)

Father Roderick is a podcaster from the early days of social media when he started his Catholic Insider audio podcast. I remember when I first found his podcasts and how I subsequently described him:

Father Roderick is an outstanding podcaster, a natural communicator. As he often says in his shows, no boring sermons here. So I’m sure his podcasts in the coming days will be required listening, whatever your religion.

That was on April 1, 2005 and my comments were in reference to his reporting from St Peter’s Square about a previous Pope – John Paul II, who died the next day.

Now we’re on the cusp of a new papal era and await the news of who will be the chosen one. One thing the mainstream media is very good at is breaking news so expect the announcement of who will be that chosen one on your TV, radio or online news channel.

Then tune in to Father Roderick for some insider opinion from the perspective of a podcasting priest from The Netherlands.

Related reading: Sistine Chapel secured for first post-Vatileaks conclave, reports Reuters:

For centuries the Roman Catholic Church counted on the walls of the Sistine Chapel to keep the process of electing a new pope secret. But the Vatican must now turn to an electronic arsenal in the face of tweeting cardinals and a year of crushing leaks […]

Content, authenticity and engagement

The Social Media Show

I enjoyed listening to episode 5 of The Social Media Show with Ann Hawkins and Eric Swain, published yesterday.

Ann and Eric had invited me to be interviewed about what to do if you are not a natural writer or communicator and need to create content. A great topic that embraces elements such as measurable business goals, thought leadership and how to express it, social media use by the CEO and others in the C-Suite and counsel by communication professionals.

Fellow interviewee Sue Keogh describes how to use a professional writer to help create material that helps a business leader present a unique signature in what he or she says across the social web, whether it’s in the form of the written word, audio or video.

The Social Media Show is broadcast every Monday at 7pm GMT on Star FM, a radio station in Cambridge (UK), with the recording published as a podcast on their blog. It’s the only radio show of its type in the UK.

Subscribe via RSS to the show notes: http://www.star107.co.uk/podcasts/the-social-media-show/. The feed includes the MP3 file as an enclosure – so you can download and listen with your favourite podcatcher.

Head on over and take a listen – you might find this 30-minute show an enjoyable mix of commentary, opinion and insight that you’ll want to come back to.

Embedded Link

Show 5: Writing content for social media – The Social Media Show
For Immediate Release. It’s never been more important to write good content for your social media channels. In this show Neville Hobson talks about what to do if you are not a natural writer or commun…

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The key to podcasting is community

FIR Podcast Community on Google+Podcasting should be the PR consultant’s best friend, says Phil Szomszor in a good assessment of podcasts and their role in public relations.

Or, rather, the role podcasts ought to have in PR.

In his optimistic assessment, Szomszor cites the rise of smartphone use and growth of free or cheap tools to create podcasts, plus a focus on content marketing, that have created a mini-revival of podcasting in the UK.

He notes three specific reasons for public relations practitioners to take an interest in podcasts:

1. Listen: learn about your industry.

2. Reach out: get your clients or your company featured on leading podcasts.

3. Speak out: make your own podcast and reach your target audience in a different way, at a different time.

Phil asked half a dozen podcasters – Bernie Mitchell, Jon Buscall, Kelvin Newman, John and Ruth Arnold, and Neville Hobson (that’s me) – what they think “to get an insight into why they do it and ways PR people can engage with them, with some surprising insights.”

Phil’s captured some great comments and perspectives from each of these podcasters: read his post for the details.

One point I want to offer some additional thoughts on, to extend what I said to Phil, concerns his second reason for why podcasts should be of interest to PRs – get your clients or your company featured on leading podcasts.

I have a strong view that podcasting is not about setting up an interview for a client with the PR listening in, or 30-second ad or promo spots, or even looking at podcasts as traditional media channels.

If you really are interested in engaging with the listeners of a particular podcast – say, For Immediate Release, the show I co-host with Shel Holtz each Monday – your key to the success of your goal is to become a valued part of the listener community.

We welcome approaches from PR people with ideas and suggestions for topics to talk about or people to interview. But traditional pitching doesn’t work as we’re more interested in embracing a business as part of the community.

Nowhere is this better seen than the role our two sponsors play in the success of our podcast. Instead of treating their 60 seconds or so time slot in each episode purely as an ad spot to pimp their products – nothing wrong with that, of course – each has taken a different and more effective approach, one that puts them and their content at the heart of each show.

CustomScoop – our very first sponsor back in 2005 – has “The Media Monitoring Minute,” a regular slot in  which Jen Zingsheim talks about a newsworthy topic or issue that, broadly, is related to their business area and reflects the focus of our show. It doesn’t say anything about their business or their products and services.

Ragan Communications –  our primary sponsor – uses their time to talk about upcoming conferences and other events they do across North America. Jenny Fukumoto, the voice of Ragan on our podcast, is so engaging and genuine in her vocal delivery, geared specifically to the show, that you never think it’s an ad spot.

We also do interviews in a separate FIR Interviews podcast. While some of the interviewees have been proposed by PR agencies, the majority either come from contacts Shel or I make ourselves, or are suggested by listeners.

So if you would like a word of advice on how to get your client or product mentioned in our podcast, here are three connected tips:

  1. Listen to a few episodes to get a sense of what the show’s about and how we talk about brands, products, businesses and issues (especially our popular “kerfuffle” reports). Read the show notes in each episode’s blog post.
  2. Join one of the online listener communities on Google+ (currently the most active), Facebook or Friendfeed. Don’t lurk, join in and contribute. (Bonus tip: comment on a topic: almost guaranteed to be included in a show.)
  3. Then the big one: Have a genuine and compelling story to tell, one that is likely to engage with the listeners and the wider community.

Of course, as we all believe, content is king. In podcasting, though, that goes hand in hand with community and being an integral and genuine part of it.

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