Marking eight years of Twitter

Signing up for TwitterI remember when I first started hearing about Twitter, in the summer of 2006 less than six months after the service started earlier that year.

As the year progressed, the name kept popping up in blog posts and comments – what social media was, really, back then – until I decided to see for myself what this thing was all about.

And so, today marks my eighth #Twitterversary – eight years ago on this day, I signed up with the handle of @jangles. My Twitter ID number is 47973. (Did you know every Twitter handle has a corresponding ID number?) I’m still not sure if that number has any significance that makes it generally interesting.

For instance, does it signify that I was the 47,973rd person to sign up on Twitter? It sounds like it could be, given the numbers in 2006, growth since then (especially since 2010) and compare that to today with over 284 million monthly active users worldwide. But I don’t know, and it doesn’t really matter.

twitteractives

Incidentally, I often get asked what my Twitter handle means or where it came from. It’s actually the first part of the name of my avatar in the virtual world of Second Life, a place I was spending a lot of time in during 2006.

In any case, over the past eight years, Twitter’s analytics tell me that I’ve created almost 76,000 tweets. In averages, that works out at…

  • 9,500 per year
  • 792 per month
  • 26 per day
  • Just over one per hour (make that 3 per hour if we look at an 8-hour workday)

Are such metrics what Twitter’s about? Isn’t it more about the people you connect with? Well, according to Twitter, I have…

…so I suppose it is about that (assuming at least 50 percent of followers are not bots) as this chart suggests.

Engagements

Yet what is Twitter, really? Is it…

  • A social network
  • A tool for writing very short posts
  • A place to connect and engage with others online and chat
  • A useful means of sharing links to content of mutual interest or potential interest
  • A way to talk out loud and share your thoughts with the world wherever you are at any time
  • A channel for anyone to broadcast messages about anything and everything
  • Another channel for marketers and advertisers to promote their brands
  • A way for people who want to change their society to connect and communicate often more safely than they could otherwise
  • A tool for politicians and activists to spread their words
  • A means of communicating abuse and threatening others online

It’s all of those things, the good and the bad (and the ugly), and much more. If you use Twitter in a way that I’ve not mentioned, then that’s what Twitter is to you.

Twitter is also a mirror on society, reflecting the behaviours and actions of people that really is little different to behaviours in the actual world. There are consequences in what you say in a tweet and Twitter has come of age in this regard where the law is catching up with the wild west.

Twitter also came of age when it became a publicly-listed company on the New York Stock Exchange in September 2013. And naturally, it announced its intention to file an IPO in a tweet.

And so Twitter today is very much part of the mainstream, used in all those different ways by people to express opinions, share interesting things and engage in dialogue with others. I’ve always believed Twitter is what you make of it.

I like to look on the bright side about Twitter and human behaviours. And I can think of no better way to illustrate that sentiment than this terrific video from Twitter on the 2014 World Cup through the collective lenses of millions of tweeters.

One big milestone on the continuing journey.

Would you be happier without Facebook?

99 Days of Freedom

If you were not happy – outraged, even – with how Facebook behaved over the mood experiment they conducted last month, an experiment from a Dutch creative agency might be right up your street.

What Facebook did was manipulate information posted on nearly 700,000 users’ home pages that showed that the social network could make people feel more positive or negative through a process of emotional contagion.

Now Dutch creative agency Just has come up with 99 Days of Freedom, a call to action for Facebook users to demonstrate their disapproval of Facebook by switching off from the social network for 99 days.

[…It] asks users to refrain from Facebook use for a period of 99 consecutive days and report back on how the hiatus affects personal notions of happiness. The initiative’s website, 99daysoffreedom.com, provides a set of simple user instructions, which include posting a “time-off” image as a profile picture and starting a personalized, 99-day countdown clock. From there, participants are asked to complete anonymous “happiness surveys” at the 33, 66 and 99-day marks, with results posted to the initiative’s website as they’re compiled. The initiative will also host a message board through which participants can post anonymous accounts of how an extended break from Facebook is impacting their lives.

It’s a kind of mood experiment in reverse.

It’s also a cool initiative that gets Just a lot of attention for its imagination and creativity, as well as for the initiative itself. If it gets traction, it could focus considerable public attention on broad issues of online behaviours, manipulation of those behaviours by social networks, what companies do with our personal information, how we spend time online, etc – all hot topics today and great ones for ongoing public debate and discussion.

In its press release announcing 99 Days of Freedom, Just also talks about the amount of time people spend on Facebook:

[…] According to Facebook, its 1.2 billion users spend an average of 17 minutes per day on the site, reading updates, following links or browsing photos. Over a three-month period, that adds up to more than 28 hours which, the initiative’s creators contend, could be devoted to more emotionally fulfilling activities – learning a new skill, performing volunteer work or spending time (offline) with friends and family.

The subjective conclusion will appeal to many users, to be sure. My view is that many other users will be quite comfortable from an emotionally-fulfilling perspective – or any other one – with spending 28 hours on Facebook during any three-month period.

You could apply the same argument to Twitter, Google+, LinkedIn… Horses for courses.

Still, 99 Days of Freedom is an interesting experiment and it will be equally interesting to see how it goes, how many people sign up to do it – 16,748 when I looked at the website just now – and what conclusions arise at the end of each person’s 99 days. I’d love to see a brand try it!

Give it a go?

Enjoy life!

 

A hangout on the future of communication

#FutureComms14

In just three weeks’ time, on June 18, FutureComms14 takes place in London.

This one-day conference, organized by MyNewsDesk UK, will firmly ask a big question: “What’s the future of communications?” The line up of speakers will offer some compelling answers to it that will undoubtedly include insights.

You really can’t ask for more from an event. I’ll be there, too, moderating a panel discussion on the technologies of PR and chipping in with a few perspectives as well in the context of that big question.

Yesterday, four of the speakers – Deirdre Breakenridge, Danny Whatmough, Paul Sutton and me, Neville Hobson – got together in a live Google+ Hangout On Air video panel discussion, ably moderated by Adam Cranfield, for a 50-minute conversation that addressed these topics:

  1. What is the future of communications?
  2. Will marketing, PR and social media job roles still be distinct in five years?
  3. Will the results that small agencies can achieve using communications technology make brands question the value for money large agencies offer?
  4. Will organizations rely more on in-house communicators to produce their content than external agencies?

It was a terrific discussion that attracted a number of live viewers and quite a few more to the recording on YouTube. And here’s the recording:

A taster of the what you can expect on June 18.

Check the hashtag #FutureComms14 for ongoing conversation. Connect with those on the FutureComms14 Twitter list created by Paul Sutton. And last but not least – book your ticket.

See you in London on June 18!

If you attend one comms event this summer, make it #FutureComms14

FutureComms14

A really good conference for communicators takes place in London next month, and plans are well advanced for a day of valuable professional development, strongly focused on the question “What’s the future of communications?”and how to address it:

The disciplines of PR, marketing, social media and digital are converging and evolving at a breathless pace. Modern marketing communications is real-time, multimedia and multichannel. The challenge we face is to learn new skills, master new technologies, while maintaining focus on the key business goals of reputation and performance.

FutureComms14, organized by MyNewsDesk UK, takes place on Wednesday June 18 at The Crystal in London’s Docklands. The themes for the day that underpin the agenda are pretty compelling:

  • Where is PR, communications and social media heading?
  • What does your brand need to do to adapt?
  • Content marketing versus the Big Idea
  • Do brands need to think like media companies?
  • How can brands tell more compelling stories?
  • Which skills, technologies and platforms are critical for success?
  • How can we measure more smartly?

And the speakers who include three stand-outs for me:

  • Deirdre Breakenridge, who delivers the opening keynote on the future of communications (she expands her thinking on this topic in a post yesterday on the MyNewsDesk blog). The author of five business books, Deirdre is an influential voice in US communication circles, and a frequent speaker on PR, marketing, and social media communications. I’m really looking forward to meeting her next month.
  • Robert Phillips, ex-EMEA CEO of Edelman, and the author of “Trust Me, PR Is Dead,” a forthcoming book that’s already prompted some debate. Can’t wait to see Robert in action at this PR event!
  • Tom Foremski, ex-FT journalist and founder of Silicon Valley Watcher,  who famously (or infamously, depending on your point of view) proclaimed “Die, press release, die! Die! Die!” back in 2006 – could this futuristic call finally be answered eight years on? – and advocated in 2009 that every company is (or should be) a media company. Is that a viable call today?

Just three in an eclectic speaker roster that also features Daniel Dodd, Director of Communications and Content at the National Trust; Betony Kelly, Head of Digital Outreach for the Department of Business, Innovation and Skills; Danny Whatmough, Associate Digital and Social Media Director at Ketchum; Paul Sutton, Head of Social Communications at PR and content agency BOTTLE; Vikki Morgan, Head of Social at TMW agency; and many more. I’m also speaking (and working with MyNewsDesk on event development).

If I look at the conference and event landscape for communicators during the summer and into early autumn, FutureComms14 is the attention grabber. So if you’re looking for a good investment for your time and your money, this is the one.

Book your ticket early to be sure of a place. And if you book before May 18, there’s a discounted early bird rate.

Check the hashtag #FutureComms14 for the latest conversation. And connect with those on the FutureComms14 Twitter list created by Paul Sutton.

See you in London on June 18!

Redefining today’s communicator in Norway

Communications Day 2014When I look at the landscape of the communication profession around Europe, I see similar issues that concern communicators, most notably how strategic are communicators (and the profession itself), abiding by codes of conduct and practicing ethical behaviour, and being professional.

It’s a topic in the front of my mind as I finalise plans for a keynote presentation to the members of the Norwegian Communications Association on March 27.

The devil’s in the detail, of course, and what’s hot in one country isn’t necessarily at the same temperature in another.

In the UK, for instance, a current strong focus is on professionalism following the findings published by the CIPR last month in its ‘state of the profession’ survey and a clear call to action by CIPR President Stephen Waddington who asked, “How serious are PR practitioners about putting their ambition to be considered a professional into practice?”

I do wonder at times how serious people really are: behaviours people say they want to emulate too often don’t match what I see people do.

Actually, I think this is a very hot issue everywhere even if many individuals may not realise it is. You only have to read the Edelman Trust Barometer 2014 – the results of a survey of 33,000 people in 27 countries – to get a sense of why it’s hot.

So while professional associations like the CIPR and the Norwegian Communications Association look at the big picture and ways to galvanize action among its members, I’m focused on what individuals can and must do to be professional, whatever their role in organizational communication and whatever their level in their organizations.

On March 27, I’ll be in Norway at Communications Day 2014 (or, rather, Kommunikasjonsdagen 2014 – hashtag #komdagen) to deliver a keynote presentation that I’ve titled “Redefining Today’s Communicator.”

From the description on the event website:

Today’s communicator must, as never before, have clear vision and understanding of how communication and the communicator are key strategic assets that support measurable business objectives. Today’s communicator has a key role to play in the rapidly-changing landscape that embraces organization change, behavioral change and technology change; and the online world where the three intersect.

In an age where anyone can claim to be a communicator in business, Neville Hobson will illustrate what professional communicators must do to prove their relevance and context in what they do for their employers and clients.

A pretty broad brush, but I intend to speak to that big topic of professionalism and present some ideas on what we all need to do. I want it to be a relevant piece of the jigsaw, the whole of which will be revealed by presentations from others on the day – Michael Murphy, for instance, talking about the challenges, disruptive influences and opportunities which are shaping the communications functions of the future; and Sigbjørn Aanes, State Secretary at the Prime Minister’s Office, talking about “communication, sausages and politics” (can’t wait to hear that one!).

The organizers tell me that over 520 communicators will be there on March 27 – a really great representation of the communication profession in Norway.

There’s still time and space to sign up if you haven’t yet. And right below is a bit more information – an ad that was published in a Norwegian magazine last month.

Looking forward to being part of your day!

 Kommunikasjonsdagen 2014

The future of blogging is rosy

Read my blogBack in the day when blogging was social media, in the decade of the 00s, you were pretty limited in the methods you could use to publish your thinking and ideas.

Then, you only had blogs, the websites that enabled anyone with a thought to create a web page (a post) and publish it. But those websites and those who blogged kick-started a near-revolution in how people expressed themselves and who did that self-expressing.

That time is epitomized in Hugh MacLeod’s “Read my blog” cartoon from 2005.

Today, the blogging landscape has changed radically, with myriad tools and channels that offer platforms for you to to create and communicate something online in ways that not only present words (and audio, video) to others to read and maybe comment on, but also potentially reach audiences that exceed the circulations of traditional printed newspapers.

Today, your content is shared, discussed, criticized, praised, retweeted, repurposed, plagiarised, republished, and otherwise spread far and wide – yet the chain of links usually connects everything back to your original thoughts.

So what do others think about blogging, what it offers you, and where it’s going?

Recently, my friend Stephen Waddington – @wadds to his legion friends, fans and followers online – emailed a group of his friends to ask them about the future of blogging, and to share the benefits they’d experienced from blogging.

That ask has resulted in a 27-page ebook that Stephen edited and published yesterday entitled “The business of blogging.”

It contains short essays from bloggers Richard Bailey, Heather Baker, Stuart Bruce, Judy Gombita, Andrew Grill, Neville Hobson, Chris Lake, Rich Leigh, Rachel Miller, Mat Morrison, Lee Odden, Dan Slee, Heather Yaxley, and Philip Young.

It’s a terrific collection of experiences and future thinking from people who have been blogging for business for years, a worthy reference/source of inspiration if you’re thinking about blogging or would like to be inspired by what others have done.

Here’s the full table of contents:

INTRODUCTION

01 Welcome to the Business of Blogging | Stephen Waddington

BUSINESS

02 A Building Block for Business | Lee Odden
03 A Shop Window to the World | Stuart Bruce
04 Building a Network and a Business | Rachel Miller

COMMUNITY

05 Thinking, Connecting, and Sharing | Dan Slee
06 Blogging with a PR-Specific and Global Mindset | Judy Gombita
07 Building and Serving a Community Better Than Mainstream Media | Rich Leigh

PERSONAL DEVELOPMENT

08 Your Start with Blogging | Neville Hobson
09 Open and Transparent Thinking | Mat Morrison
10 Reasons to Keep Blogging | Heather Yaxley
11 A Career Development and Personal Reputation Platform | Andrew Grill

THE FUTURE OF BLOGGING

12 Blogging Reframed | Richard Bailey
13 Creation, Curation and Community | Philip Young
14 Excellence is Hard to Find | Heather Baker
15 The Evolution of Blogging | Chris Lake

Read it right here or download it from Slideshare:

As Stephen notes in his introduction to the ebook,

[…] The business of blogging involves learning, professional and
personal development, networking and profile. It is evolving but for those individuals and organisations that are prepared to invest the effort it has a strong future.

Spot on.

My contribution includes some thinking that I’ve written about in this blog recently, especially these six steps to get started:

  1. Blogging is about the content not the platform. The primary point is your content not where it’s published.
  2. You’re telling a story not writing a press release or a sales brochure. Write informally, conversationally, avoiding jargon, and with passion.
  3. Be selfless and generous in your references to others. Attribute, cite, link.
  4. Disclose any conflict of interest. If in doubt, always disclose.
  5. Make your content eminently shareable. Eg, enable sharing buttons, make your headline concise enough that it’s simple to tweet it. Make the place your content is published on easy to use: a blog, in other words, not a corporate website.
  6. Be clear on your strategy and the measurable goal you wish to achieve. This is all about clear business intent.

“The business of blogging” is a great resource you should download right now.