Changing the game with native advertising

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Does “native advertising” bother you? When I was first asked that question, my response was the inevitable “It depends…” And that primarily means: It depends on how open and transparent the advertiser and the publisher are about the native ad. Just what is “native advertising”? you may ask. Here’s what Wikipedia says: Native advertising is […]

Smartphones preferred device for news among affluent consumers says BBC

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The results of a new survey for BBC World News shows a surge in smartphone use for consuming news among affluent consumers compared to the general population. The BBC defines “affluent consumers” as the highest 20 percent income earners in each country surveyed. What the BBC describes as the world’s first study into the use […]

Valentine expression

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Today is Valentine’s Day, the day traditionally when millions of people express a feeling towards another via the mechanism of anonymous greeting cards they send. Well, note the word ‘traditionally.’ The days of buying a printed Hallmark Valentine card and sending it through the post haven’t quite vanished yet. But things are quite different today, […]

How to meet the challenge of the brand storytelling opportunity

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If “content marketing” and “brand journalism” are among the phrases you’ve been yawning at recently, a new report from Mynewsdesk is worth reading and may make you decide to give your closer attention to those two phrases. Written by journalist and consultant Jon Bernstein, The Rise of The Brand Newsroom offers some useful insights on […]

A new guide to help you verify digital content from any source

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Verifying facts before publishing a news story is one of the cornerstones of trusted behaviour that we have traditionally expected from the mainstream media. Even in the disruption of traditional sources of news over the past decade – with the rise of social media, of newer sources of news and information that compete with the […]

More possibilities with extended-time live video from Google+

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Wow – now you can do a Google Hangout On Air (a live video broadcast) for up to 8 hours! That’s a huge amount of additional time from the previous 1-hour-maximum you had. And remember: up to 8 hours means just that – you don’t have to do 8 whole hours. Oh what possibilities! Here […]

Know where the legal line lies in what you can and cannot say online

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If you need further evidence that social media is now very much part of the fabric of contemporary society, it comes in the form of an initiative by the Attorney General’s Office designed “to help prevent social media users from committing a contempt of court.” Attorney General for England and Wales Dominic Grieve, QC, MP […]

On a digital roll at the FT

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If you want evidence that digital and print publications can live together very nicely in the midst of continuing change and declines in circulations and advertising revenues for printed newspapers, look no further than the Financial Times. In July 2012, the paper reported that, for the first time, digital subscriptions had surpassed print subscriptions. And […]

Inside PR joins the FIR Podcast Network

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In April 2006, we were delighted to find a pair of experienced, smart and articulate Canadian communicators had launched a new communications-focused podcast. Inside PR, with Terry Fallis and David Jones – both of whom worked at the time for Thornley Fallis Public Relations in Toronto – took an agency-centric (and uniquely Canadian) approach to […]