Valuable insights in 2014 #InternetTrends report by Mary Meeker

Last week, US venture capitalist and former Wall Street securities analyst Mary Meeker published her 2014 Internet Trends report that offers a deep-dive look into the trends, possibilities, probabilities, scope and scale of what the global connected world will look like in the coming few years. It highlights trends to pay attention to, offering keen […]

Changing the game with native advertising

Does “native advertising” bother you? When I was first asked that question, my response was the inevitable “It depends…” And that primarily means: It depends on how open and transparent the advertiser and the publisher are about the native ad. Just what is “native advertising”? you may ask. Here’s what Wikipedia says: Native advertising is […]

Valentine expression

Today is Valentine’s Day, the day traditionally when millions of people express a feeling towards another via the mechanism of anonymous greeting cards they send. Well, note the word ‘traditionally.’ The days of buying a printed Hallmark Valentine card and sending it through the post haven’t quite vanished yet. But things are quite different today, […]

How to meet the challenge of the brand storytelling opportunity

If “content marketing” and “brand journalism” are among the phrases you’ve been yawning at recently, a new report from Mynewsdesk is worth reading and may make you decide to give your closer attention to those two phrases. Written by journalist and consultant Jon Bernstein, The Rise of The Brand Newsroom offers some useful insights on […]