Content is king but so is the delivery platform

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One of the benefits of being a member of the International Association of Business Communicators (IABC) is the bi-monthly magazine, CW. Every other month, the printed publication originally known as Communication World would come through your letterbox filled with useful and highly-readable content that offered knowledge, insight, interviews, case studies, how-to features and a host [...]

Unfiltered social reporting from Boston

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Hot on the heels of the Boston marathon bombings last weekend comes another frightening event in the United States, this time a fatal shooting at the Massachusetts Institute of Technology (MIT) campus in neighbouring Cambridge late on Thursday night US time. As I write this, it’s still very much a breaking news story with sketchy [...]

BBC global survey shows evolving news consumption habits across multiple screens

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It’s doubtful that many people would disagree with the belief that our behaviours in how, where and when we consume content – the evolved way of saying what we used to describe as reading the papers, listening to the radio or watching TV – have shifted dramatically and permanently with the broad and deep penetration [...]

Papal perspectives from a citizen-reporter priest

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The eyes of many throughout the world are focused on the Vatican in Rome at the moment, as one hundred and fifteen members of the College of Cardinals deliberate in a papal conclave behind closed and locked doors to choose a new Pope. It’s a simple matter to follow mainstream media reporting of the events [...]

An experiment in brand story-telling

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Since starting this blog in 2006, I’ve been the sole writer and publisher of content,  making only a couple of exceptions over the past few years with content written by named guest writers. I strongly believe in transparency where disclosure of interest is the default. If I’m in any doubt about whether to disclose something [...]

Six reasons why Vine is worth your time

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The buzz about Vine – pro and con – is non stop. BBC News has a great 6-point analysis of why they think it will continue grabbing attention: Stop motion animation is alive and well Ads work at six second length People tend to do rather than say Artificial limits help hype a social media offering [...]

Podcasts are about community not audiences – advertisers note

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A podcast I’ve been listening to for the past five years, on and off, is This Week in Tech, started and hosted by American technology broadcaster and entrepreneur Leo Laporte. Better known by its acronym TWiT, each episode is typically 90 minutes or longer – two hours isn’t unusual – and is offered in audio [...]

Compelling content is king for the newspaper business too

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How healthy is the newspaper business? If you look at print, the long-term prognosis is not encouraging overall, certainly not in the UK and to a large extent neither in the US, especially as the declining circulation and revenue of print newspapers occurs alongside a shift in emphasis to online versions. We’ve seen some radical [...]

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