Six reasons why Vine is worth your time

Vine

The buzz about Vine – pro and con – is non stop. BBC News has a great 6-point analysis of why they think it will continue grabbing attention: Stop motion animation is alive and well Ads work at six second length People tend to do rather than say Artificial limits help hype a social media offering [...]

Vine: the compelling wild place

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An app that’s captured imaginations worldwide in less than a week is Vine, a video-sharing tool launched by Twitter on January 24. Once you install Vine on your iPhone or iPod Touch – iOS is the only mobile platform it’s currently available for – you can then record short video clips, up to six seconds [...]

Wifi authentication via SMS not such a good idea

Free wifi at Asda

Popped into Asda this morning (wicked prices on fresh papayas) and noticed free wifi, offered via EE. Terrific, I thought! Tapped the ‘Get Online’ button, entered my phone number into the subsequent dialog saying EE would send me a text message with an authentication code. Equally terrific! Except, I was inside a huge store where [...]

The peculiarities of cellular network speeds

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It’s easy these days to see how fast your mobile network is – just run a test on your mobile device with a service such as Speedtest.net and it will give you measured results. But – as I expect you would guess – there’s more to it than simply looking at download/upload rates and ping [...]

The Kindle’s days are numbered

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Whenever I’m on the tube in London, one thing I notice is the number of people quietly absorbed in reading a book or other text content on a Kindle as the crowded trains speed their way through the tunnels beneath the city. Amazon’s near-ubiquitous ebook reader has changed the reading habits of millions of people [...]

Are you going to quit Instagram?

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[Update Dec 21:] Instagram announced a reversal of its plan to implement changes to the terms of service in regard to advertising – an issue at the heart of the current kerfuffle. Details at the end of this post.] To many people – including me – one of the most exciting apps on your smartphone [...]

Putting the EE experience to the test

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In October, mobile operator EE rolled out the UK’s first 4G mobile network in selected cities across the UK. The initial public roll-out of 4G wasn’t without some big hiccups for EE early adopters, notably as experienced and recorded by my friend Andrew Grill. What Andrew experienced, the role the social web played in how [...]

What if Brancott had got it right with their QR code?

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QR codes attract a great deal of commentary in marketing and communication circles, and pretty critical more often than not. I have a strong interest in QR codes, not so much about the technology of them: it’s far more about how marketers and others use them in their efforts to engage with consumers and others. [...]

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