Marketing

If you have trouble finding wireless internet connectivity when in London – in particular, connectivity that’s free of financial payment – look no further for advice than James Cridland‘s comprehensive listing of where to get free wifi in London. James has done a terrific job in researching places – including coffee shops like Starbucks, restaurant [...]

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I bought a copy of the first edition of the Sun on Sunday to see what the fuss is all about. A multiple first – it’s also the first time I’ve ever bought The Sun. It looks and feels like the Monday-Saturday paper – one of their goals, I would imagine, not to look different. [...]

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Humour aside, a “bad tablet and an even worse phone”? In my experience, an excellent tablet but probably not good as a phone. Much depends on what you want to use such a device for. I have a Dell Streak (the original 5-incher) and I’m testing a Samsung Galaxy Note, about the same size as [...]

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There’s a huge gap in expectation as Econsultancy reports on research by Zendesk that says: 62% of customers are looking for more support through social media 23% of companies actually provide it that way on Facebook Simple action: pay attention to what your customers want and deliver on that. Embedded Link The future of customer [...]

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It seems that everyone is talking about social business. Whether it’s IBM launching its SmartCloud for social business, or marketers developing their social business strategies for 2012, the term ‘social business’ means different things to different people. So what does social business actually mean? Guest author Andy Hewitt of Global Dawn offers some perspectives. We [...]

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Virgin Atlantic’s got it

Published on January 12, 2012 · 6:57 am UK · 7 comments

in Advertising, Business, Google+, Marketing, Reputation, Travel

I saw this TV ad for Virgin Atlantic for the first time last night. The airline first used it in 2010. As you can probably tell, I don’t watch a lot of TV. It captured my imagination. Beautifully made. And it ticks a lot of “connection boxes.” Attractive people, terrific sound track – “I’m Feeling [...]

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Isn’t this just like the music industry was a decade ago?: New medium captures imaginations of content creators and consumers. For publishers, literally zero distribution costs. Publishers succumb to temptation to charge an arm and a leg for the product, sensing easy profits. Meanwhile, devices to consume new digital content take off like rockets among [...]

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No surprises in this AdAge story about widespread use of QR codes that haven’t captured consumer imagination when it includes this statement: “Experts cite three reasons that QR codes haven’t caught on. First, people are confused about how to scan them. Two, there’s little uniformity among the apps required to read them. Last, some who [...]

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A few days ago, on December 7, I began my sixth year on Twitter. As with many things on the social web, there’s a free service that told me of the anniversary, and another one that sent me a ‘birthday card’. Over 47,000 tweets later, what have I learned about this short-form thought-sharing medium? Well, [...]

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The most effective social media tool for generating business leads is LinkedIn, according to a survey of B2B marketers in the US last month. Marketing automation company Pardot carried out the survey and say they had input from “dozens of companies” to questions focused on social marketing etiquette, the influence of social media on leads [...]

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