At the intersection of business, communication and technology. And shiny new objects.
One of the characteristics of the contemporary communications landscape is how it’s constantly changing. Predicting how advertising, marketing, public relations and the broad business communications spectrum will evolve and what it all may look like over the next decade requires vision and a clear line of sight on what you want to see. That’s precisely [...]
One of the benefits of being a member of the International Association of Business Communicators (IABC) is the bi-monthly magazine, CW. Every other month, the printed publication originally known as Communication World would come through your letterbox filled with useful and highly-readable content that offered knowledge, insight, interviews, case studies, how-to features and a host [...]
When something as big as content marketing comes along and transforms an entire discipline, it creates a lot of anxiety. Change is scary and it can sometimes feel like you’re hopelessly behind everyone else. At The B2B Huddle on May 2, 2013, held at Oracle’s UK headquarters, keynote speaker Doug Kessler shone a powerful spotlight [...]
Philip Sheldrake‘s new business book Attenzi is published today. Earlier today, I published an FIR Book Review of it as I’d had the opportunity of reading it prior to formal publication. I don’t do many book reviews these days – our FIR Book Reviews Editor, Bob LeDrew, does an admirable and far better job – [...]
Intelligent humour that doesn’t patronize and isn’t condescending – it just makes you laugh – surely must be a Holy Grail for marketers when designing their campaigns. If something makes you laugh, particularly because you can identify in some way with the situation portrayed, you’re more likely to remember what made you laugh; and, from [...]
Evian, the premium bottled-water brand of French foods group Danone, has enjoyed some success in recent years for its imaginative and virally-attractive online video campaigns centred around babies. Not ordinary babies, though – these are dancing babies and roller-skating babies, all behaving in their body movements and expressions like miniature grown-ups. From a brand marketing [...]
Intriguing piece of story-telling in this short (13 minutes) film “Desire” for Jaguar and its new just-launched F-type sports car, made by Ridley Scott, starring Damian Lewis and Shannyn Sossamon with music by Lana Del Rey. Best viewed in 1080p HD at full screen to get the maximum impact from the beautiful photography. Not sure about the [...]
To many people, one of the appealing benefits of a good score on influence ranking services is that you can take advantage of perks – free products, services or experiences offered to you based on how high your rank or score is. Each of the Big Three such services – Klout, Kred and PeerIndex – [...]
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