From the category archives:

Marketing

Procter and Gamble embraces Facebook

Posted on January 27, 2010 at 8:21 am (UK)
in: Advertising, Business, Communication, Marketing, Public Relations, Social Media, Social Networks, Web

When the world’s biggest marketing firm, Procter & Gamble, says it’s making a huge marketing move with a massive online presence, you really need to sit and up and pay close attention.
Silicon Valley venture capitalist David Hornick reports from a P&G presentation to the investment community last weekend that an explicit goal for 2010 [...]

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FIR Interview: Seth Godin on Linchpin

Posted on January 26, 2010 at 8:57 am (UK)
in: Books, For Immediate Release, Marketing, Social Media, Social Networks

Podcast: Play in new window | Download (Duration: 13:40 — 6.3MB)

Linchpins are the essential building blocks of great organizations, says author, entrepreneur and marketing expert Seth Godin. Like the small piece of hardware that keeps a wheel from falling off its axle, they may not be famous but they’re indispensable. And in today’s world, they get the best jobs and the most freedom.
Linchpin is [...]

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Campaign creativity in Latin America

Posted on January 19, 2010 at 8:07 am (UK)
in: Advertising, Business, Communication, Innovation, Marketing, Public Relations

If Latin America is a business area of interest to you, a report by AdAge.com on marketing success stories in Latin America makes interesting reading.
The report outlines ten companies that have done well in 2009 – nine of them in Latin America and one in Spain – which illustrates good things are going on [...]

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FIR Live on Jan 23: structuring communication functions

Posted on January 19, 2010 at 7:39 am (UK)
in: Business, Events, For Immediate Release, Marketing, Public Relations

FIR Live #17 Saturday January 23, 2010 10am PT / 1pm ET / 6pm UK
Is marketing part of PR? Or is it the other way around? Where does government relations fit?
While the structuring of communications functions in organizations may sound mundane, it’s a topic that actually inspires considerable passion [...]

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Meet the ridiculous David Cameron

Posted on January 17, 2010 at 9:42 am (UK)
in: Advertising, Communication, Marketing, Politics, Public Relations, Society, Web

I bet that Conservative Party communication planners didn’t imagine that the result of the billboards of David Cameron plastering poster sites up and down the country this week (click the thumbnail for the full image) is the soft backlash that has taken place.
Just about the only comment you’ll find online is ridicule over the [...]

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GSK’s healthcare blog doesn’t cross the line

Posted on January 13, 2010 at 1:20 pm (UK)
in: Business, Communication, Marketing, Public Relations, Social Media, WCG, Weblogs

Podcast: Play in new window | Download (8.1MB)

If you’re in a regulated industry of some kind – financial services, for instance, or healthcare – how would you use a tool like a public blog as a means to engage with people you want to connect with, and that doesn’t cross any regulatory line?
One company that’s successfully addressing this is pharmaceutical giant GlaxoSmithKline [...]

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The PR agent as trusted counsellor and mentor

Posted on January 8, 2010 at 10:51 am (UK)
in: Business, Communication, Marketing, Public Relations, Social Media, WCG

Last week, the US edition of PR Week published its annual Editors’ Choice lists including Editors’ Choice 2010: Who to watch (subscription login required), a look at individuals and PR firms the magazine’s editors predict “will make headlines in 2010.”
The five PR firms in the list of agencies to watch in 2010 begins with [...]

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Stamps for collecting not for posting

Posted on January 4, 2010 at 7:22 am (UK)
in: Business, Communication, Marketing, Music, Society, Workplace

The Royal Mail has a terrific series of stamp designs it plans to release on January 7 that features the covers of some iconic British rock music albums over the last 40 years.

The Classic Album Covers collection features album covers from these bands: from left to right, top row – Pink Floyd: The Division [...]

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Five examples of innovation with Twitter

Posted on January 2, 2010 at 7:18 am (UK)
in: Business, Communication, Innovation, Marketing, Public Relations, Social Media, Twitter, Workplace

Credible case studies or examples of how people in organizations successfully use social communication channels like Twitter to connect and engage with customers are gold dust to anyone looking to make a case in their own organization.
We know how Dell can make money out of Twitter – $6.5 million so far, they say. It’s [...]

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Navigating sat navs, settled for a Navman

Posted on December 31, 2009 at 8:23 am (UK)
in: Experiences, Gadgets, Hardware, Marketing, Reviews, Software, Travel

One mobile device that ought to be added to any list of gadgets that epitomizes the Naughties (and there are lots of lists) is the portable satellite navigation device, or sat nav for short.

I first used a portable sat nav in 2005 with a rental car in Amsterdam, then bought my own in 2007 [...]

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