Category: Marketing
By neville on Sep 4, 2008 in Advertising, Marketing, Spam, Twitter | 12 Comments
A marketing email from Dell caught my eye amongst all the inbox content because of the subject line: “Was it something we said?”
Curiosity piqued, I clicked on it to open it, and saw the eye-catching image you see above.
The mixture of garish colours and popping eyes of the model really grabbed my attention, almost [...]
By neville on Sep 2, 2008 in Communication, Marketing, Public Relations, Technology, Web | 2 Comments
Tech news that instantly spread beyond the blogosphere to the mainstream media is yesterday’s announcement from Google about Google Chrome (link not working as I write this), a new browser that’s expected to be launched in beta sometime today.
Already there are hundreds if not thousands of blog posts and media stories, together with thousands [...]
By neville on Aug 24, 2008 in Advertising, Communication, Marketing, Public Relations, Sport, Television | 7 Comments
Whatever you think of it, this symbol is one we’ll be seeing a great deal of in the coming weeks as London starts to gear up as host city of the 2012 Olympic Games in four years’ time.
When the 2012 logo was announced in June 2007, it attracted widespread criticism and dislike. I recall it [...]
By neville on Aug 20, 2008 in Advertising, Business, Communication, Marketing, Public Relations, Social Media, Workplace | 5 Comments
If you’re looking for a credible assessment of the strategic role of social media in supporting business objectives, look no further than this video interview with Andy Lark, VP Global Marketing at Dell.
The interview was conducted by Jean-Baptiste Su during the press conference in San Francisco last month to launch new Latitude laptops, featuring an [...]
By neville on Aug 18, 2008 in Business, Gadgets, Marketing, Mobile, Public Relations, Reviews | 2 Comments
The 3 Skypephone S2 - the second-generation Skypephone from mobile operator 3 - is about to go on sale in the UK.
From today, you can pre-order one from 3’s website or at a local 3 store. Phones ordered this way will be available in the UK on August 25 with general sale from August [...]
By neville on Aug 13, 2008 in Business, Communication, Experimenting, Innovation, Marketing, Public Relations, Social Media, Twitter, Web | 7 Comments
Dell certainly pushed the envelope yesterday in a press conference to launch a new line of Latitude laptop computers.
The event took place in San Francisco, linked to media events in London and New Delhi, and with people online following the live webcast - and commenting and asking questions in real time via Twitter.
There’s plenty [...]
By neville on Aug 12, 2008 in Business, Communication, Innovation, Marketing, Public Relations, Twitter, Web | 5 Comments
I really like seeing how organizations experiment with social media, especially those who keep on pushing those envelopes and invite us to get involved and see what happens during such experimentation.
Like Dell.
Today at 9am PDT (5pm UK), Dell is holding a press conference to introduce a new generation of mobility products. The event physically [...]
By neville on Aug 1, 2008 in Advertising, Marketing, Online Media, Public Relations, Social Networks, Web | 11 Comments
What do you do when you find some user-generated content in which your brand has a starring role that’s being talked about in various places online - a viral effect - yet gives you a bit of a dilemma in how that content portrays your brand?
This is a dilemma facing drinks conglomerate Diageo in the [...]
By neville on Jul 28, 2008 in Business, Investor Relations, Mainstream Media, Marketing, Online Media, Public Relations, Web | 2 Comments
London-based publishing conglomerate Pearson - owner of the Financial Times, among other companies - announced its half-year financial results this morning.
Market watchers seem pleased with Pearson’s performance. One item in the press release caught my eye:
[...] FT.com benefits from launch of innovative new access model involving registration for access to more than five articles [...]
By neville on Jul 25, 2008 in Business, Gadgets, Hardware, Marketing, Mobile, Public Relations | 1 Comment
If you have a 3 Skypephone, or are thinking about getting one, you might be interested in this news - a new model of the mobile device, dubbed Skypephone S2, will be in 3’s UK stores on August 18.
I saw the new model (pictured; click the image for a larger version) on Monday at [...]