The London 2012 Olympics are just twenty-five days away. In the UK, the BBC has started building a sense of excitement… Check everything the BBC is planning for this global event. Reshared post from +BBC News The BBC has just released its trail and titles sequence for the Olympic Games. Watch the 60 seconds film [...]
Engagement methodology evolved

You hear often about mainstream media publishers designing a digital version of a print publication for mobile devices such as the iPad. Turn that idea the other way around – via PaidContent UK, here’s what Hearst UK is doing with the relaunch of their quarterly Good Ideas magazine: “[...] Good Ideas has been especially designed [...]
Universal reputation

I’m hooked watching The Voice UK, the reality talent show with a difference that the BBC started broadcasting in primetime on Saturday nights a few weeks ago. I’m not a fan of talent, reality or any other such TV show. I’ve never seen a complete episode of Britain’s Got Talent, The X Factor, Celebrity Whatever, [...]
The Economist is asking how readers like to read the publication

I’m a subscriber and +The Economist is the only publication where I get the print version each week and also read it digitally: online on the website, via the Android app on any of my mobile devices, and listening to the audio version (usually in the car) Each of those consumption methods depend on many [...]
I bought a copy of the first edition of the Sun on Sunday
Print remains in The Economist’s future

A clear and robust outlook on print media: [...] Despite recent digital successes and developments – with digital-only subscriptions topping 100,000 at the end of last year, 300,000 out of the Economist’s one million print subscribers using the Economist’s apps, and 70 per cent of subscribers expected to be reading the publication digitally in two [...]














