FIR Interview: Jay Lauf, Publisher, Quartz magazine

In September 2012, Quartz entered the evolving mainstream media landscape with its offering, a digital business magazine intended primarily for consumption on tablets and other mobile devices. There is no print edition. In the eighteen months since the launch of Quartz – what it described as “a new type of publication in the new global […]

Changing the game with native advertising

Does “native advertising” bother you? When I was first asked that question, my response was the inevitable “It depends…” And that primarily means: It depends on how open and transparent the advertiser and the publisher are about the native ad. Just what is “native advertising”? you may ask. Here’s what Wikipedia says: Native advertising is […]

A new guide to help you verify digital content from any source

Verifying facts before publishing a news story is one of the cornerstones of trusted behaviour that we have traditionally expected from the mainstream media. Even in the disruption of traditional sources of news over the past decade – with the rise of social media, of newer sources of news and information that compete with the […]