Next week, the CIPR launches The Conversation. What is it? A content syndicator? An online place to network? Discover people? Discover interesting content? A social network? All of the above? Better to let the CIPR tell you: The Chartered Institute of Public Relations (CIPR) is launching ‘The Conversation’ at its social media conference, 11 April. [...]
Leadership
What would you do if a technical problem on your e-commerce website meant that wrong pricing information was posted for some time; customers took advantage of the low prices and, by the time you spotted it, the mistake added up to $1.6 million? Here’s what Zappos did in relation to their 6pm.com online store: [...] [...]
I’ve been reading a feature in the FT about what it takes to be a leader, which reviews a book called 1000 CEOs published in the UK last month. Very timely as this was a discussion topic with a good friend just a few days ago. My point to her was, first, it depends; and, [...]
A couple of days ago, I had the great pleasure of engaging in conversation with someone who has been a huge influence over the past twenty years in shaping a great deal of my thinking about organizational communication and employee engagement. That ‘someone’ is Roger D’Aprix, a man who IABC named as “one of the [...]
At lunchtime, I was reading “Steve Jobs: The man who polished Apple,” a most excellent feature about Steve Jobs and Apple written by Times journalist Bryan Appleyard and published in the Times Online (and probably in the newspaper itself as well). While there’s copious biographical, anecdotal and other information about Steve Jobs and Apple almost [...]
How far should CEOs engage with the media, asks the FT, seeking to find the answer to a simple question: Should business leaders be vocal in pressing their case via the airwaves and newsprint or should they avoid the potentially negative exposure altogether? Credible answers are provided by an academic, a CEO, a media expert [...]
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