Journalism

A growing story over the weekend concerns Apple CEO Steve Jobs, his state of health and whether or not he’s had a liver transplant. That’s what a report in the Wall Street Journal says. What I’ve found especially interesting is a post by John Gruber which looks like the epitome of careful and thoughtful research-backed [...]

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If you want to find journalists who use Twitter, there are quite a few directories out there already. A new entrant from business intelligence firm Cision, launched today, looks like it could be the place users will find of great value as it offers a lot more than simply a listing. JournalistTweets.com – powered by [...]

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You could see the headline on the front page of today’s Daily Telegraph on the newsstand from 50 feet away: The ministers and the money. Whatever your political stance, it must surely be apparent to anyone that something in Westminster is rotten, and has been for a very long time, regarding the expenses and allowances [...]

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I love a journalist who genuinely has a way with words. Who’s actually a good writer. Who might have an agenda and doesn’t pretend he or she doesn’t. Who touches on things that make you nod in recognition as well as laugh your head off. In sum, a journalist who writes so damn well and, [...]

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What an interesting experiment. This morning, a four-page printed newspaper called The Manual was distributed to London commuters at a number of locations in the city. Just 150 copies were printed with each one numbered so making the complete print run truly a limited edition. The man behind The Manual is journalist and editor Richard [...]

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Like many in the PR and journalism blogosphere, I get PR pitches by email every day. Like many, too, I welcome pitches if they are relevant to my interests. If they are, the chances are good that I will talk about the product or service, either in my blogs or podcast, or I might Twitter [...]

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The opportunity again for PR

Published on February 28, 2008 · 1:04 pm UK · 6 comments

in Communication, Journalism, Public Relations, Social Media

The twin crafts of PR and journalism have an uneasy alliance, it seems to me. Both need each other yet it’s too often an uncomfortable relationship with the pot calling the kettle black too much of the time. Back in April 2006, I wrote an opinion piece on what I called the real symbiosis between [...]

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Defining the press release

Published on February 17, 2008 · 9:55 am UK · 2 comments

in Communication, Journalism, Public Relations, Web

Richard McManus recounts an email exchange with Business Wire in which the news distribution service said companies and marketers can use Business Wire to bypass journalists and bloggers to get into key news sources like Techmeme and search engine results. Is it true? asks Richard, who proceeds to answer his own question: [...] I think [...]

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The July 30 edition of Newsweek magazine has a pretty good series of features about Second Life. Unlike an impression I get from reading some other mainstream media reporting on Second Life recently, it’s clear that reporter Jessica Bennett has spent a bit of time in the virtual world and so is able to report [...]

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AdWeek has a pretty good feature article today about the social media press release. Key points: [...] Journalists are no longer considered the only audience for a company’s news because in the blogsophere “everyone can be their own journalist,” says Todd Defren, a SHIFT principal [and developer of the first social media press release template]. [...]

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