NevilleHobson.com

The twin crafts of PR and journalism have an uneasy alliance, it seems to me.
Both need each other yet it’s too often an uncomfortable relationship with the pot calling the kettle black too much of the time.
Back in April 2006, I wrote an opinion piece on what I called the real symbiosis between PR and [...]

Richard McManus recounts an email exchange with Business Wire in which the news distribution service said companies and marketers can use Business Wire to bypass journalists and bloggers to get into key news sources like Techmeme and search engine results.
Is it true? asks Richard, who proceeds to answer his own question:
[...] I think it’s a [...]

The July 30 edition of Newsweek magazine has a pretty good series of features about Second Life.
Unlike an impression I get from reading some other mainstream media reporting on Second Life recently, it’s clear that reporter Jessica Bennett has spent a bit of time in the virtual world and so is able to report on [...]

AdWeek has a pretty good feature article today about the social media press release.
Key points:

[...] Journalists are no longer considered the only audience for a company’s news because in the blogsophere “everyone can be their own journalist,” says Todd Defren, a SHIFT principal [and developer of the first social media press release template]. “And a [...]

Those who think blogs are dangerous and bloggers are people who only set out to destroy reputations will love this story.
Just before midday NY time yesterday, gadget blog Engadget posted that Apple’s iPhone would be delayed until October and the new Leopard operating system for Macintosh computers delayed until January 2008.
You can see stock market [...]

Living in a democracy is something just about everyone in Europe, North America and a large majority of countries around the world take for granted.
Basic freedoms - of speech and political expression, to name but two - are things you don’t normally think twice about.
We enjoy the ability to say just about whatever we want whenever we [...]

What guides your decisions on whether you link to another blog or website from a post or article you publish on your blog or website?
That’s one of the questions arising from Robert Scoble’s rant that his Intel video interviews were largely ignored by gadget sites and mainstream media even though Robert believed those interviews had [...]

Clearly a good example of journalistic hocus-pocus in yesterday’s Daily Mail:
His Royal Blog-ness: Prince Charles adds ‘blogging’ to his list of talents [...] Prince Charles has latched onto the internet to broaden his appeal with his very own royal ‘blog’.
A blog? Whatever the Prince of Wales’ new website is, it is about as far from [...]

During my unplugged week last week, I met up with David Tebbutt for lunch.
David’s a UK-based journalist who I’ve known for some years now. He writes a pretty good blog and, while we sometimes don’t quite see eye to eye on everything to do with social media, journalism and public relations - we coincide, though, [...]

Content summary: Two podcasts recorded at The Future of Journalism - Ethics in Journalism panel discussion in Amsterdam on June 28, 2006, organized by the Club of Amsterdam and supported by PricewaterhouseCoopers.
The first podcast recorded the presentations made by each of the three panelists; the second is the open group discussion with the panelists and [...]