The big idea from Sprinklr

Less than three months after its acquisition of social business pioneer Dachis Group, social media SaaS vendor Sprinklr launches the next stage in its drive to bring greater integrated ‘social at scale’ ability to large enterprises with the introduction of paid social media to its modular infrastructure software platform. In its announcement today, Sprinklr says […]

The thrill and heartache of BlackBerry: employee perspectives

Whether Canadian mobile technology company BlackBerry has a viable future or not is still a big unknown. The company fell from grace during this year as sales of its smartphones plummeted in the face of competition from Apple and Android devices, plus a collapse in confidence in the company,  in the brand and in its […]

Twitter on the launchpad #TWTR

Today, Twitter is on the cusp of becoming a publicly-listed company with an initial equity valuation of $18 billion, according to some analysis. At 9.30am US Eastern time, 2.30pm GMT, the sound of the opening bell on the New York Stock Exchange will mark the moment when shares in Twitter – at an initial offer […]

The changes that did for BlackBerry

Summarizing the tale of the rise and fall of mobile device and services maker BlackBerry as “changing too little and changing far too late” is probably as good as any way of succinctly capturing the sense of the huge fall from grace of Canada’s biggest technology company, originally known as Research in Motion or RIM. […]

Content marketing requires a sound foundation

Two words I’ve heard mentioned a lot recently are “content marketing.” I use them myself at times, often in the context of helping people understand the value that can be derived from taking ‘old’ but still valid “content” – case studies, white papers, features, etc – and re-telling those stories in ways that work well […]