At the intersection of business, communication and technology. And shiny new objects.
Here are two ideas about advertising – online and offline – that could catch on in a big way and ‘evolutionize’ entire industries. Social news and entertainment site Reddit plans to let users vote on the ads they see when using the website, voting up those they like and down those they don’t: […] Our [...]
I must have walked past Ronnie Scott’s Jazz Club in London’s Soho scores of times over the past decades, yet I’ve never enjoyed the moments of being inside. Until last Wednesday. On March 20, the iconic venue was the place where some 200 people in advertising, marketing, PR and the mainstream media came together to [...]
Here’s an approach to recruitment that turns on its head the traditional ways to choose applicants you want to actually meet and interview and, indeed, the interview method itself. Forbes reports that the Yum! Brands-owned Pizza Hut restaurant chain will be holding interviews on Sunday March 10 during the South by Southwest festival in Austin, [...]
You’ve heard about the pop-up store: the retail outlet that appears one day – “popping up” – is there for a few days or perhaps weeks, often tied to an event of some kind, and then shuts down. The idea has been around for the past decade. There are good examples in many countries. In [...]
Last week, Socialbakers came to town with the London stop on their Socialbakers World Tour. The social media analytics company invited me to the London event to hear from CEO Jan Rezab presenting analysis on brand behaviours on Facebook, including the top brands and their ‘returns on engagement’; and introducing new product features in Socialbakers’ [...]
A drum that many communicators bang a lot – I do it, too – is the one that tries to get your attention on the view that an essential role of leadership in organizations is that of communication. I’m not talking about the kind of stuff that many CEOs will do: the employee email, the [...]
The buzz about Vine – pro and con – is non stop. BBC News has a great 6-point analysis of why they think it will continue grabbing attention: Stop motion animation is alive and well Ads work at six second length People tend to do rather than say Artificial limits help hype a social media offering [...]
An app that’s captured imaginations worldwide in less than a week is Vine, a video-sharing tool launched by Twitter on January 24. Once you install Vine on your iPhone or iPod Touch – iOS is the only mobile platform it’s currently available for – you can then record short video clips, up to six seconds [...]
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