Yo: Possibilities

Yo

Have you tried Yo yet? The new social messaging app for iOS and Android devices has certainly attracted a great deal of buzz this past week.

I first heard about Yo in an FT post on June 18 that described it thus:

[…Yo is] messaging without the messages. All you can do with Yo is send a friend a notification saying “Yo”. The entirety of the app is a list of friends’ usernames, one tap of which sends them a “Yo”, which arrives with a cheeky intonation of the colloquial greeting and the name of the sender. Each Yo can mean whatever you want it to mean – or have agreed beforehand with your friend. Ultra-simplicity brings wide-open scope for personal interpretation.

So what would you do with Yo? Here’s what the developers say in the description about Yo in Google Play:

The simplest & most efficient communication tool in the world.

Yo is a single-tap zero character communication tool.

Yo is everything and anything, it all depends on you, the recipient and the time of the Yo.

Wanna say “good morning”? just Yo.
Wanna say “Baby I’m thinking about you”? – Yo.
“I’ve finished my meeting, come by my office” – Yo.
“Are you up?” – Yo.

The possibilities are endless.

We don’t want your email, Facebook, there is no search, no nothing. just Yo.

Open the app, tap Yo, that’s it.

It’s that simple. Yo

Minimalism in mobile social messaging – I find the idea quite appealing!

Not everyone does, though. Writing in TechCrunch, for instance, Sarah Perez says, “Yo is a fad. Nothing more.” In my Twitter circle, Rachel Miller says, “Certainly simple to use, but baffling as to why you would!”

While it may well turn out to be a fad ultimately, and may continue to baffle in the meantime, Yo is attracting more than just buzz in the form of investor promises of $1.2 million. It’s also reportedly been hacked, but that doesn’t seem to bother its fans (currently at least 500,000 users according to Business Insider).

And then there are brands and marketing.

Brand Republic reports that Yo’s Israeli inventor Or Arbel has a big imagination:

[…] Arbel claims brands could get involved in a number of ways including Starbucks using it to let customers know when their order is ready, airline Delta informing people when their friend’s plane has landed, and Gap informing people when they have a sale on.

Someone will do one or more of those things, you can be sure. Whether it’s any of the companies Arbel cites remains to be seen.

Potential to keep an eye on.

By the way, the word ‘Maxroom’ in the screenshot above is my Yo handle. Say Yo! if you’d like to connect.

Valuable insights in 2014 #InternetTrends report by Mary Meeker

netflix-chromecast.jpg

Last week, US venture capitalist and former Wall Street securities analyst Mary Meeker published her 2014 Internet Trends report that offers a deep-dive look into the trends, possibilities, probabilities, scope and scale of what the global connected world will look like in the coming few years.

It highlights trends to pay attention to, offering keen insights into what’s shaping this connected world:

  1. Key internet trends showing slowing internet user growth but strong smartphone, tablet and mobile data traffic growth as well as rapid growth in mobile advertising.
  2. Emerging positive efficiency trends in education and healthcare.
  3. High-level trends in messaging, communications, apps and services.
  4. Data behind the rapid growth in sensors, uploadable / findable / shareable data, data mining tools and pattern recognition.
  5. Context on the evolution of online video.
  6. Observations about online innovation in China.

At 164 pages, the slide deck is huge in its scope, and a challenge to decipher detailed meaning from just a deck without the benefit of hearing its creator talk you through it (she did that at the event last week for which she had prepared the deck).

Many others are filling the vacuum to do that. I have some thoughts, too, on a few areas from the 164 slides. I expand on that below, but if you want to just feast on all of Meeker’s data right now, here’s the deck:

Last year’s 2013 Internet Trends report was 117 pages, a slim volume by comparison. Indeed, I found it it a relatively simple matter to quickly glean and absorb insights from her deck to come up with what I saw in May 2013 as fifteen big trends for the evolving digital age.

A year later, how does the landscape look?

Here are three elements from the 2014 report that caught my attention (and imagination).

1. The rise of the mobile internet and the mobile devices that people want to use on the web are irresistible

The first aspect is the steady increase in shipments of smartphones (Wikipedia definition) worldwide since 2009 …

mm2014slide06

…  and, in tandem, the rocketing growth in tablet (Wikipedia definition) shipments which overtook shipments of desktop and notebook PCs at the end of 2012/beginning of 2013.

And notice the massive uptick in tablet shipments that started at the end of the first quarter in 2013 …

mm2014slide07

… which makes it easy to understand in the context of the increasing numbers of people accessing content on the web via mobile devices like smartphones and tablets in May 2014 compared to the same time in 2013. While there isn’t a slide to show how connectivity – whether wired, wireless or cellular – is growing everywhere, these figures surely provide convincing evidence that that is what’s happening.

And global mobile usage average has almost doubled year on year, broadly reflecting the detail in each of the regions measured.

mm2014slide09

What these metrics say to me is this: if your presence on the web isn’t attuned to mobile – meaning, your site delivers the content people want and a great experience they expect when they come to you on their mobile devices – you’re in serious trouble.

2. The evolution of mobile apps

If using the web on a mobile device is increasing at a rapid pace as smartphones and tablets eclipse desktops and laptops, the requirement for mobile tools – apps – to let you do what you want on your mobile connected device is equally increasing at a rapid pace …

mm2014slide40

… where those apps are evolving into tools of genuine utility for the user, that let you do certain things very well.

So instead of being all things to all men, so to speak, many apps are shifting into specific use formats …

mm2014slide41

… that offer you context-aware interactions that, as TechCrunch notes, are purpose-built and informed by contextual signals like hardware sensors to interact with you in far more compelling ways than at present to maximize their usefulness to you.

3. Game changers for mobile TV and video consumption

Meeker’s slide deck has a great deal of content about the rise of personalized television where you the user define what the content is that you will watch and where you get it from (think of custom user preferencing in Netflix and Chromecast, as examples of this), and how you control it.

Consumers increasingly expect to watch TV content on their own terms.

I have a good example: watching a film that’s delivered from Netflix where I control its output with my smartphone or tablet to play on my digital smart television via wifi connection to the Chromecast dongle plugged in to the HDMI port on the TV. No traditional TV broadcaster in this transmission/consumption equation at all.

mm2014slide124

For me, this text slide summarizes very well the key aspects of all this, the “televisual game changers.”

mm2014slide126

And so, a small subset of the compelling content in Mary Meeker’s 164 pages of metrics and insights that make up her Internet Trends 2014 report. My focus has very much been on mobile. That’s by accident and by design – I didn’t plan this post to be like that, yet all the things that grabbed my attention that I’ve written about here are all to do with mobile.

Well, maybe not everything. Big data trends, for instance.

mm2014slide60

Do review the full deck and see what strikes you as compelling. And some of the other reporting on it is pretty good, adding to the ways in understanding what the report is about:

Download the PDF report here: 2014 Internet Trends By Mary Meeker or view the deck on Slideshare.

FIR Interview: Betterific Co-Founder Micha Weinblatt

Betterific

Betterific has been described by many as Reddit for customer feedback. On the social site, users complete the statement, “Wouldn’t it be better if…” Otis, the elevator company, might be intrigued by the suggestion, “Wouldn’t it be better if, when you select the wrong floor in the elevator, you could unselect the floor you clicked by mistake?”

As on Reddit, users can also comment on suggestions and vote them up or down. (The elevator idea had amassed eight upvotes, for example.)

Coca-Cola Challenge
Coca-Cola campaign with Betterific

Companies can monitor references to their own products and services, but they can also mount campaigns. ConAgra Foods brand Redi-Wip, for example, asked for suggestions on how to improve both the product and marketing.

A current campaign, from Coca-Cola, asks users to share ideas on what kind of promotional items the company should give at McDonald’s with the purchase of a Combo Meal.

In this FIR interview, co-host Shel Holtz chats with Micha Weinblatt, the co-founder of Betterific, about the company’s origins, its community, its relationship with brands, and the focused campaigns that have become a recurring feature of the site and how they can serve as a different and better approach to focus groups and customer insight panels.

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About our Conversation Partner

Micha WeinblattMicha Weinblatt is an entrepreneur from Washington DC.  He graduated Magna Cum Laude with a Government and Politics degree from the University of Maryland in 2005, where he launched his first enterprise, Crooked Monkey T-shirts.  The brand has since been carried by over 500 retailers including Urban Outfitters, Nordstrom, and Pac Sun, has been worn by celebrities Ryan Seacrest and Miley Cyrus.

In 2011 he was recognized for his efforts by CNN Money, which named him one of the top 10 entrepreneurs to watch.  Along the way he was named one of the Washington Business Journal’s 40 under 40, a World Economic Forum Global Shaper, and was selected to be a member of the Sandbox Community.

After running Crooked Monkey for 7 years, in June of 2012, he co-founded Betterific, the digital suggestion box that crowdsources innovation, out of the DreamIt Ventures accelerator.  In January of 2013 TheNextWeb named Betterific one of the top 13 east coast startups to watch in 2013. Since launching, they have grown their user base significantly and have partnered with Coca-Cola, ConAgra, the Washington Wizards and others to help them connect with their customers over ideas and innovation.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Podsafe music – On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.

(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)

How up-to-speed are you about mobile?

If you use social web services like Instagram, Vine or Snapchat, you’re probably aware that these particular services are very much designed for use on mobile devices. By 98 percent, 99 percent and 100 percent of users, respectively, to be precise.

How clear are you on other popular services? Twitter, for instance? Facebook, Pinterest, Tumblr or LinkedIn? What’s the primary way in which people use those?

A handy chart by Statista offers some clarity.

Mobile first

86 percent of Twitter users are mobile-first in their use of the platform. I’d say one reason the percentage isn’t higher still is because many people (like me, for instance) use the service on multiple platforms depending on where they are, what they’re doing and what device they happen to be using. The “Twitter experience” is pretty good across all devices.

In contrast, LinkedIn is still largely a fixed-location-first type of usage, with only 26 percent on mobile. Maybe that reflects its user demographic (business people) as well as its less-than-stellar experience via mobile devices.

This snapshot view from December 2013 illustrating how most social networks are now mobile-first in their usage is yet another pointer to the bigger picture on what’s happening across the online world. It’s a picture of the US but it is a credible indicator of much of the global online world.

That’s borne out in a detailed sharing of metrics from Forrester Research in 2014 Mobile Trends, a 43-slide deck posted on Slideshare in February that offers credible perspectives in three key areas:

  1. How will mobile transform business?
  2. What will happen in 2014?
  3. What won’t happen in 2014?

The “What will happen…” section includes a really interesting prediction:

  • New mobile-centric ad formats will emerge
  • More mobile ad network will shift to the exchanges
  • Short videos (5 to 10 seconds) will make a greater impact on consumers, taking advantage of higher engagement levels with video on mobile

Look at that Statista chart, above, again.

In the “What won’t happen…” section, Forrester says wearable technology won’t move past a niche market: it’s still experiment time. (I’m looking forward to seeing what the 2014 hype cycle on emerging technologies from Gartner, due within the next month or so, shows about wearable tech.)

2014 Mobile Trends from Forrester Research

Insights worth understanding.

(Statista chart via Paul Fabretti)

Putting wearable tech in the business context

Google Glass

A quick search on Google for the term “wearable technology” will produce some 162,000 results, about what you might expect for two very broad key words on such a topic.

The focus of course is very much a consumer one, where there is plenty to find about products like Google Glass, fitness bands, smartwatches, wearable cameras, healthcare devices… the range and scale of products is almost breath-taking.

In the US, online retailer Amazon just launched the Wearable Technology Store, offering consumers all of the above and more.

Amongst all the consumer and media excitement such products generate, I find my focus shifting more and more to the utility aspect of these shiny new objects as they come into the business realm and, inevitably, into our workplaces.

Where such technology gets interesting in this context is precisely that – the context in business.

Shel Israel and Robert Scoble zero in on context in their best-selling book, Age of Context, published last year that speaks of five technology forces that will have a profound effect on individuals, businesses and society as a whole in the next decade – social media, mobile, data, sensors and location-based technology. I see ‘sensors’ equating to ‘wearables’ to a huge extent.

This week, the BBC reports on an academic study that addresses wearable tech in the workplace. Among its positive findings – wearable devices designed to help improve posture and concentration could boost productivity by eight percent in an office.

So we can already see some of those effects Israel and Scoble talk about through the devices we’re becoming more familiar with, such as the examples above, and how and where we use them. And I believe we will see more – and faster – acceptance and adoption in business of wearable tech when multiple tipping points converge:

  1. New or evolved devices come to market that match more closely what people wish to use in a business context.
  2. The functionality of a given device offers the user an easier, simpler, faster, more effective, more convenient and/or cheaper way to get something done or gain access to valuable and useful content.
  3. Above all, a device offers its wearer (a deliberately-chosen word: not ‘user’) a compelling experience that satisfies singular or multiple desires that form a key part of the overall experience.

Om Malik‘s description of wearable tech as “intimate computing” could be close to the mark. And that does make ‘wearer’ a far more apt choice of word than ‘user’ whatever the context, business or otherwise.

It will make you think of ‘wearable’ in a new way. For instance, if you drive a new car a lot – especially a car crammed with tech – is it just a car, or an intimate computing device aka wearable technology?

Which brings me to good old ERP, the backbone of many businesses – and the last place you’d expect to see cool tech such as this in use, right?

Wrong! Just as the cool tech of only four years ago – iPads, iPhones, the emerging smartphone landscape, and an embryonic mobile-device ecosystem that’s today hugely focused on apps – was unlikely to be seen in the corporate workplace or the factory floor, now you can’t move for tablets and other devices of all shapes and sizes, connected to networks – private and public, wired and wireless – and used universally and ubiquitously for business in ways we wouldn’t have imagined at that time.

So the idea of a smartwatch that lets you engage with content from your enterprise systems to not only read messages but also actually make transactions is one whose time is almost upon us.

IFS on Gear 2

Take  a look at what IFS Labs has developed – IFS’ business applications that run on a new Samsung Gear 2 smartwatch:

The fully working proof-of-concept demonstrates how notifications from IFS’s business applications can be delivered to wearable technology. Using Samsung’s APIs for notification alerts, IFS connected components of its Enterprise Resource Planning (ERP) and Enterprise Asset Management (EAM) systems to send alerts in line with updates to certain processes.

For example, field service operatives could be alerted when important items are shipped, key projects are started or completed, or be notified when invoices are paid.

This is just the tip of an iceberg and you can expect to read, see and hear reports, opinions and other content about this topic in the coming weeks.

Powerful context.

(I wrote this post for first publication in the corporate blog of IFS, a global enterprise software vendor, on May 1, 2014. IFS is a client.)

With Nomad, you’ll always find juice

ChargeCard

The bane of contemporary mobile life is your smartphone running out of juice sooner than you expect (what many would undoubtedly see as a classic ‘First World problem‘).

It usually happens to me at a conference or other event when I’m using my device a lot for tweets and pics and sharing them online, and there’s no nearby power outlet; or, more typically, I don’t have a charging cable with me that I can plug into a PC’s USB port.

So when the good folk at Nomad in California asked me if I’d like to try out their ChargeCard and ChargeKey micro USB cables, I was more than happy to say yes. Here’s what each device is –

  • ChargeCard: A thin smartphone cable in a credit-card-sized format casing that’s designed to fit into even the slimmest wallet.
  • ChargeKey: A key-shaped smartphone cable that fits onto your keychain.

They work like normal cables for charging the battery and syncing your phone – in both cases, you plug one end into a computer’s USB port and the other end into your mobile device. There are versions for iPhones and for other devices that use the near-ubiquitous micro USB standard connector (almost everyone else). As all of my mobile devices are Android, I chose the micro USB versions.

The package from Nomad arrived just before Easter so I’ve had a chance to try out both devices. They work better than I expected.

As the photos here show, you plug the micro USB connector into your phone, and the end of the charging cable into a USB port on your computer.

ChargeCard

Above is the ChargeCard connected to my Samsung Galaxy S4 smartphone, plugged in to a USB port on the side of my Toshiba laptop.

As you can see, the cable connector plugged in to the laptop’s USB port looks like (and is) a very flexible rubber-and-silicon material that’s built in to the more rigid hard plastic of the credit card-sized casing.

Below is the ChargeKey on a keyring with my car key.

ChargeKey

As the ChargeCard image above shows, the connector part of each device is amazingly flexible – here below is what the ChargeKey looks like with the S4 connected to the laptop’s USB port.

ChargeKey

Note how twisted the connector cable is. It’s designed to cope with that, Nomad says, and it connects and works fine. It’s an issue you encounter with many mobile devices and charging/sync cables where each connector only fits one way, so you can end up with some contortions such as you see here.

At least part of the equation will be fixed as and when the new reversible USB connector standard makes its way into the cables and connectors we’ll see and use in the coming years when new reversible-connection USB ports get built in to PCs and other devices.

I’ve now ditched all but one of the USB cables that had homes in my various bags and that usually got tangled up in something. Having one is for the time when you can’t use either of the Nomad products – no flat surface, for instance, or it’s just too awkward, so a long cable may well serve you better.

For me, by far the most comfortable-looking of Nomad’s two devices is the ChargeCard. But both are very good and would likely serve different needs. I’m not sure keeping the ChargeKey on a carkey ring such as I have is best – it’s a bit awkward aligning the various devices on a table. I find the ChargeCard to be a better bet for that.

Still, both of these devices are really great. Did I mention sync? Not only do they charge your device, but also they let you synchronize data on your device with what’s on your computer, if you have it set up for that and if that’s what you want to do. Otherwise, they’re devices that enable you to charge up your battery – and very good ones for that purpose.

The built quality is outstanding, a best-practice example of innovative design and manufacturing – and great examples of the kind of flexible wearable technology that’s beginning to emerge: imagine the wiring within the twistable connector in each of Nomad’s devices that does its job no matter how twisted the connection, so to speak.

I did wonder about how exposed the connectors are – how easily might they potentially suffer damage without covers? Nomad addresses that one in a credible set of FAQ on their website. So I’m reassured.

And I like Nomad’s philosophy:

[…] We’re focused on building simple solutions to simple problems, problems that shouldn’t slow us or you down. ChargeCard and ChargeKey are just the start of our modern, minimalist, mobility movement.

Nomad began as a Kickstarter-backed project, exceeding its fund-raising goal by a factor of more than three. It became fully funded in August 2012.

Nomad sells the ChargeCard and the ChargeKey for $29 each in the US, with discounted pricing on quantity orders and referring a friend. They also have an affiliate program (I haven’t joined that so no links here are affiliate links). There’s good news if you’re in the UK – as well as in Canada, France, Germany, Italy, Japan, and Spain – as you can buy either device from Amazon and get your purchase quickly.

Products that get you juice. What’s not to like?