Movie marketing with imagination comes to LinkedIn with Taken 3

Taken 3 LinkedIn

Promoting a new movie across the social web nowadays is an integral part of most movie marketing as the film studios and distributors try to get their movie of the moment talked up and shared online. The ultimate goal is more ticket sales and great viewing numbers at the cinema.

There’s also the subsequent revenue and brand opportunities with merchandising and streaming/sales of digital and disc versions of the film once the cinema run is over.

Buzz-building across the social web as an integral part of executing on the marketing plan can have a powerful effect over the long term.

Facebook, YouTube and Twitter are the typical mainstays of such activity. A social network that wouldn’t naturally spring to mind when you think of consumer movie marketing is LinkedIn.

Yet, why not if you have the right movie with the right messaging and marketing well suited to a business network?

That’s what 20th Century Fox is doing with Taken 3, the final episode in the action movie trilogy starring Liam Neesen that hits cinemas worldwide in January 2015.

Watch this video and see Neeson himself explaining what LinkedIn has to do with this…

What it boils down to is a contest – follow the Taken 3 LinkedIn showcase page, make sure the Skills section of your own profile highlights “your particular set of skills,” and wait and see if you’ve won the prize.

If you’ve watched previous Taken movies, you’ll know that the Neeson character sets great store on a “particular set of skills.”

The prize includes Liam Neeson in his Bryan Mills character endorsing “your particular set of skills” on LinkedIn, recording a video of him doing so. Specifically:

A custom video including Liam Neeson that includes elements of the Grand Prize winner’s LinkedIn profile information and the user’s skills as listed in their LinkedIn Skills section. This video will be shared with the user and will be posted to 20th Century Fox-owned or managed social channels, which may include: LinkedIn, YouTube, Facebook, Twitter and/or other websites.

That video will undoubtedly form a further element of the movie marketing leading up to the film’s opening in cinemas in the US on January 8 (and here’s the spoiler – the contest is open only to US residents). And of course, raise the profile of the contest winner across the social web.

It demonstrates some great imagination to make use of a primary business social network in a way that’s bound to attract quite some attention (including people writing blog posts about it like this one).

But get cracking – the contest closes at a minute to midnight US Pacific time on December 23.

(Via Entrepreneur.com)

Astounding Psy

PSYWhen it looked like it would exceed one billion views on YouTube by the summer of 2012, Korean singer Psy’s Gangnam Style headed into the record books for the sheer number of people who have watched the video and heard the music.

Today, it’s become the most watched video on YouTube of all time.

Now, says YouTube, it exceeds two billion views and, as a result, Google has devoted more servers to handle the traffic.

Reshared post from YouTube on Google+:

We never thought a video would be watched in numbers greater than a 32-bit integer (=2,147,483,647 views), but that was before we met PSY. “Gangnam Style” has been viewed so many times we have to upgrade!

Hover over the counter in PSY’s video to see a little math magic and stay tuned for bigger and bigger numbers on YouTube.

Why not add your view to the counter. Even if you’ve already watched it, it’s catchy!

FT conference bots to star at #FTInnovate

I bought a robot...

I’m looking forward to being at FT Innovate 2014 that takes place in London on November 19-20.

This latest edition of the Financial Times’ annual tech-focused business conference will concentrate on the digital “big bang” – and the digital natives, digital pioneers, digital technologies and digital practices it is spawning – and how it’s transforming the way businesses innovate.

The speaker line-up is impressive, and the agenda for the two days looks pretty compelling.

And here’s a nice bit of innovation that may appeal to you if you’d like to be there but can’t physically go – drive one of the FT’s “conference bots.”

Here’s what’s happening in London as outlined in an email from the event organizer:

Attendees at this year’s FT Innovate conference will notice a few unusual delegates mingling amongst them.

For the first time, 3 robots will be roaming the conference, listening to our expert panel of speakers, participating in the interactive roundtable discussions and connecting with the senior innovation managers who will be attending during the networking breaks.

The FT Innovate team are offering 3 lucky winners the chance to remotely control one of our robots from their own home or office. The conference takes place on 19-20 November 2014 so you’ll just need to be available on these dates and have access to a laptop/tablet with a video camera and high speed internet connection.

If you would like the chance to control one of our FT Innovate robots, enter our draw today by completing this short form. The closing date for entries is midnight on Thursday 13 November and 3 winners will be selected at random and notified by Friday 14 November 2014.

Of course, we think it’s even better to be there in person, and a limited number of delegate tickets are still available. To register, and for more information on the programme and speakers, visit www.ftinnovate.com.

Looks a lot more fun than just following a Twitter hashtag. Which you can do, of course: #FTInnovate.

See you there!

Friction-free donating with SnapDonate

SnapDonate

Sometimes you see an app for mobile devices that’s simply brilliant in the idea and concept of it.

Such is the case with SnapDonate, a new app for Android devices that lets you make a snap decision, ‘snap’ the charity, and donate there and then – I guess that’s how they came up with the name – right from your smartphone or tablet.

Here’s how it works:

  1. Load the app and point your phone’s camera at a charity logo wherever you see one.
  2. The app will automatically recognize it if it’s one of the nearly 70 it currently can (and you can find more with the app’s search tool).
  3. Select an amount to donate, starting from the minimum of £2 (about €2.50, $3.20).
  4. Add a message, your name and an email address if you want a receipt (all optional), or connect with your Facebook account.
  5. Hit the send button and your donation will be on its way to the charity of your choice via JustGiving, the world’s top platform for online fund-raising. (You can also save your intent for later – handy if there’s no network connection where you are at that moment.)

I tried it – installed the app on my Galaxy S4 and went through the procedure that really is simple and fast.

SnapDonateSnapDonate

SnapDonateSnapDonate

There’s no doubt that, from capturing a charity’s logo where you see it – in my example, Macmillan Cancer Support from the logo on their website – you can complete and send a donation in less than a minute.

I did encounter some flaky behaviour using the app, though – it crashed whenever I took one of the screenshots – and it didn’t actually get me to the completion point: sending the donation. I sent in crash reports each time. I see the app on Google Play is version 1.0.0 and requires Android version 2.3.3 or later (my S4 runs 4.4.2) so hopefully things will be fixed in the next update soon – reinforcing the wisdom, perhaps, of waiting for version 1.0.1 of anything. Note that a version for iPhones is coming soon.

Still, the idea is excellent even if the execution is a bit flawed at the moment in my experience.

I like the idea a lot, especially for situations such as when I come across a charity volunteer collecting outside the supermarket or in the High Street, and I don’t have actual cash on me. It always sounds pretty lame when you say, “Sorry, I don’t have any cash.” If the collector sports a big logo, I can snap it and donate cashlessly there and then or save for later.

With Christmas fast approaching, the pressure on everyone to support causes with donations will be mounting. While no one can support everyone, SnapDonate will certainly make choosing a favoured charity simpler and actual giving easier while you’re on the go.

(Via TNW)

iPhone 6 review: Is this the most desirable smartphone in the world?

iPhone 6I don’t think many people would disagree that Apple creates some of the most beautifully-made products in their range of mobile devices.

None currently is more desirable than the iPhone, a smartphone that is held in high esteem by the millions of people around the world who have used one or more of the evolving models since the first-generation device was launched in 2007.

The iPhone and Apple’s iOS operating system, together with smartphones running Google’s Android operating system, collectively accounted for over 96 percent of global smartphone shipments in August 2014, according to IDC, a market intelligence firm. Such a metric has been so for a significant period of time. Windows Phone, Blackberry and others are mere blips by comparison.

It’s an impressive market position for iOS and Android devices.

What’s probably more impressive to note is that smartphones that run iOS – ie, iPhones – are made only by one manufacturer: Apple. On the other hand, Android-powered smartphones – think of dominant player Samsung’s Galaxy range, for instance – are made by ten different companies.

Such light analysis of the smartphone market and where the iPhone sits in it runs through my mind when thinking of the latest generation of the iPhone launched in early September – the iPhone 6.

I was fortunate to be able to examine an iPhone 6 up close up a few weeks ago for this review thanks to mobile operator Three UK.

In the few days I had to get to know the iPhone 6 – it arrived on the day when the fiasco of Apple’s iOS 8.0.1 upgrade began – I focused mostly on the device itself rather than the apps you can run on it. As an ex-iPhone user (I was a firm iPhone fanboy with an iPhone 3G many years ago) and now a firm Android user with my current Galaxy S4, I was interested in what this latest generation of iPhone looked like and how it performed, and how it compared to my own experiences with my Galaxy S4.

In a nutshell, these are key specs that most people might ask about when considering an iPhone 6:

  • Overall size: 138.1mm high x 67mm wide x 6.9 mm thick (5.44 x 2.64 x 0.27 inches).
  • Display: 4.7 inches (diagonal) Retina HD display, 750 x 1334 pixels – bigger than any previous iPhone model.
  • Processor: A8 chip with 64-bit architecture, plus M8 motion coprocessor.
  • Internal memory: 16Gb (the model I reviewed); other capacities: 64Gb, 128Gb.
  • External memory: None (and no capability for any, eg, SD cards), in common with all Apple mobile devices.
  • Cameras: 2 – primary (rear) 8 megapixels; FaceTime (front) 1.2 megapixels.
  • Video: 1080p HD video recording (30 fps or 60 fps), Slo-mo video (120 fps or 240 fps), time-lapse video.
  • Cellular and wireless connectivity: 3G, LTE 4G (depending on model and plan with mobile operator); 802.11a/b/g/n/ac wifi, Bluetooth 4.0, NFC.
  • Battery: 14 hours talktime on 3G; 10 hours online (internet) use; up to 10 days (150 hours) standby time.
  • Sensors include: Touch ID for optional secure sign-in to the device and to your Apple account using your fingerprint (first introduced in 2013 with the iPhone 5S).
  • SIM card type: Nano-SIM. iPhone 6 is not compatible with micro-SIMs and other card types used in iPhone models earlier than the iPhone 5S.
  • Colours: Space Grey (the colour of my review unit), silver and gold.

Would my getting to know the iPhone 6 in a short space of time make me desire one?

Here’s a concise overview of my impressions of the iPhone 6 with photos, and with my conclusions at the end.

[Read more…]

Scotland referendum results via WhatsApp and more

Yes / No

Tomorrow, the United Kingdom will not be the same no matter what happens in Scotland today as citizens there cast their votes in a referendum to decide whether Scotland will separate from the UK and become an independent country, or not.

The campaigning is done; now it’s up to the voters of Scotland to decide what they want for their country and the union with England that’s been in place since 1707.

Obviously media of all types – mainstream, social – and from all over the world are devoting huge time and resources to coverage of an event that has got the world’s attention especially in countries where the flames of separatism may be further fanned on the outcome in Scotland.

I’ll be following events as time permits during the day on TV and online. It’s once the polls close at 10pm tonight that interest will be most strong as the votes are counted with the first results to be declared expected sometime around 3am on Friday morning.

What appeals to me is the idea of key news as it breaks coming to me in a way that lets me focus just on that and gives me just the facts. I can choose whether to look for more detail, if I want, whether that’s online or via more traditional news channels.

So an idea from Channel 4 News in the UK is most interesting – broadcast breaking news on the results as it happens, directly to your smartphone via WhatsApp and Snapchat:

[…] We’re going to publish all of our best content, as well as live updates, via Snapchat and Whatsapp, from the moment the polls close on Thursday night right up to when the results are announced on Friday morning – ahead of publishing it anywhere else.

That last sentence is most interesting: “ahead of publishing it anywhere else.” Before TV?

My interest is WhatsApp; here’s how to set it up:

WhatsApp the message INDYREF to 07768555671 and add us to your contacts list to sign up for all of our best overnight news and analysis, pictures and video, delivered to you ahead of all the other social networks.
If you change your mind, WhatsApp STOP to the same number.

I’d added C4News to my WhatsApp and can’t wait to see how this plays out.

C4News

It’s great to see such innovation from mainstream broadcasters, especially communication methods that clearly show the broadcaster not only gets audience preferences by demographic according to social medium but also is able to execute an idea well.

Channel 4 is not alone in this. BBC News, for instance, announced this week that its content will be available on smartphone instant messaging platform LINE. Earlier this year, the BBC experimented with WhatsApp and WeChat in English and Hindi.

And Sky News launched its Stand Up Be Counted initiative, described as “a place for 16 – 25 year olds to safely upload and share the videos, pictures or blogs they make on the issues that matter most to them.” It’s been a very active place in relation to the Scottish referendum.

Innovation really is thriving.

(Via Journalism.co.uk; picture at top via The Guardian.)