I was taking a look through the beta version of the BBC’s new website when it occurred to me that what I was interacting with was a web presence that’s geared to touch and feel more than to point and click. The overall layout that extends left and right off the visible screen area, prominent [...]
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Watch how future technology will help people make better use of their time, focus their attention, and strengthen relationships while getting things done at work, home, and on the go, says Microsoft Office in this stylish 6-minute video. (If you don’t see the video embedded above, watch it on YouTube.) It’s certainly an imaginative picture, [...]
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Published on October 23, 2011 · 8:02 am UK
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1 comment
in Advertising, Business, Innovation, Marketing, Mobile, Public Relations, Social Media, Society, Technology, Trends, Web
I noticed something different about an ad in the Telegraph yesterday by UK supermarket chain Tesco, advertising its price-drop campaign – an offer of exclusive content if you “interact with this ad” via your smartphone and an app called Blippar. The ad is part of an integrated advertising campaign in which Blippar plays a central [...]
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When you’re sitting in front of your widescreen HD television in July 2012 to enjoy two weeks of the 2012 Olympic Games, spare a thought for the huge technology infrastructure that will enable you to get images and sound as well as up-to-the-minute instant results, rankings and other metrics about each and every event, the [...]
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Last June, I took part in a video project that was characterized by its creativity, imaginative high-definition video work and of the content – social media and the workplace – and the credible opinions of the people who feature in the video. Red Sky Vision, the production company behind that video, have just published a [...]
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Virtual aliens lined up to recruit graduates, says the Telegraph’s City Diary yesterday. Beancounters at KPMG are planning to attract graduates using 3D, Avatar-like beings. The online system is designed to appeal to the "Facebook/YouTube generation." [...] The digital alien will guide applicants through a series of real-work scenarios and tests, and the top firm [...]
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Using social media in highly-regulated industries such as healthcare is fraught with hurdles and pitfalls for the unwary communicator, especially where it involves engagement with patients. In an industry that still has no official guidance on how to use social media in major countries, it’s little wonder that mistakes can happen and FUD takes centre [...]
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Published on September 23, 2011 · 9:04 am UK
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6 comments
in Business, Communication, Experiences, Innovation, Social Media, Social Networks, Software, Technology, Trends, Web, Workplace
As more than 100,000 others did, I sat at a computer last evening to watch the live video stream of Facebook founder Mark Zuckerberg deliver his keynote speech at the start of f8, Facebook’s annual developer conference in San Francisco. Over the course of almost an hour, Zuckerberg laid out his grand plan for the [...]
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If you’re planning to produce policies and guidelines for using social media in your organization, take a look at how an engaging video may well be the most effective communication tool you can use. The Department of Justice in the Australian state of Victoria produced this communication gem last March, entitled simply “A short video [...]
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HSBC, one of the UK’s biggest banks, launched two online newsrooms yesterday that are refreshing in their engagement potential when compared to the usually restrictive-access online media centres typical of banks (and other large organizations). In its announcement, HSBC says the site has been designed to be a ‘go to’ site for all comment and [...]
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