FIR Interview: JerryGarcia.com developers Mark Silverman and Amy Haiar from Critical Mass

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The websites of most musicians adhere to a highly predictable template. There’s a bio, a page hosting some music, another with photos and video, a tour schedule, and a merchandise store. In developing the recently-launched Jerry Garcia website, the team at global digital agency Critical Mass were anxious not only to explode the traditional artist’s […]

Twitter eight years on

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Today marks the eighth anniversary of Twitter, the communication platform that is globally ubiquitous today, the eleventh most-visited website in the world. From co-founder Jack Dorsey‘s first tweet on this day, March 21, in 2006, the number of active users of the service now exceed 240 million per month worldwide who tweet in more than […]

Changing the game with native advertising

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Does “native advertising” bother you? When I was first asked that question, my response was the inevitable “It depends…” And that primarily means: It depends on how open and transparent the advertiser and the publisher are about the native ad. Just what is “native advertising”? you may ask. Here’s what Wikipedia says: Native advertising is […]

Getty Images ups its game in the collaborative economy

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A picture is worth a thousand words, the saying goes. For anyone publishing content online, an image is becoming ever more valuable as an inclusive element in story-telling that can enrich your story and help it get attention. Did the picture you see above get your attention? It’s embedded from the Getty Images website under […]

New research shows what drives consumers in the collaborative economy

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If you want to know about the collaborative economy and what it may mean for businesses large and small, the man to pay close attention to is Jeremiah Owyang. The collaborative economy – also variously referred to as the sharing economy, the maker movement, and co-innovation – is a concept that is gaining attention as […]

Instagramming NYFW

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A frequent topic over the past year on the FIR podcast that my co-host Shel Holtz and I have pondered and discussed is the rise of visual communication. A key reference point for us was the interview we did in August 2012 with Brian McNely on Instagram as a medium for image-power and his research […]

Sprinklr acquires Dachis to create a social enterprise powerhouse

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Disruptive change is a hallmark of the social web, and nowhere is disruption more often strongly seen and felt than in large organizations. Everyone is trying to figure out a new business landscape that, for large enterprises in particular, has morphed into something called ‘social business.’ Such change has been rapid and sudden to many, […]

Renault pushes envelopes with the Kwid

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Since the 1950s, concept cars have been ways that car manufacturers have showcased their ideas, talents and creativity about a new model of car, new styling and new technology. They’re typically shown with great fanfare at motor shows to gauge media and public reaction to new or radical designs that may or may not make […]

Broadcasting the wow factor

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TV chat shows can be great platforms to introduce a new product, create interest in going to the cinema and see a hot movie, or any manner of things celebrity guests talk about and likely to attract a big audience. In today’s sharing society, you also want to extend the reach of a topic and […]