Humour debunks marketing myths for Adobe

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Intelligent humour that doesn’t patronize and isn’t condescending – it just makes you laugh – surely must be a Holy Grail for marketers when designing their campaigns. If something makes you laugh, particularly because you can identify in some way with the situation portrayed, you’re more likely to remember what made you laugh; and, from […]

Humour in Adobe’s Cloud

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Buzzwords, precision in analytics and measuring ROI are topics featuring in a trio of humorous online videos that software maker Adobe has been using to raise awareness of key aspects of its Marketing Cloud product and drive traffic to its website. Launched in October 2012, the Adobe Marketing Cloud is an integrated set of analytics, […]

Don’t be like the pointy-haired boss

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Big data. The cloud. Actionable analytics. Three phrases that have crept into the business lexicon and that are bandied about freely in many workplaces, sometimes by people who do broadly understand their meanings but more frequently by some (especially managers) who want to impress their co-workers, seem cool by using the latest lingo, or employ […]

The secrets of making viral videos

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Outsource the clickers, create outreach programmes for the elderly, stimulate your kids’ clicking smarts with school clicking programmes. Making a viral video used to take a lot of work, says Buyral. “How can people go viraler and viraler?” they ask. And give you the answers. And check out the CL-app (say it quickly) for your […]

Humour’s a funny thing

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What’s funny to you or I may not be to anyone else. Case in point – SpecSavers‘ press ad in the UK today over the Korean flag mixup at #London2012. I can see the humour certainly. But I wonder how the Koreas might especially with both flags portrayed together like that. Pretty sensitive issues for […]

The definition of management

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According to Dilbert. Love the humour, which reminds me of a workplace culture I experienced a previous life or two ago. No trust at all. Mind you, employee behaviours didn’t help. And leadership was dysfunctional, at best. All a virtuous circle, though – management didn’t trust employees; employees cared little about their work because management […]

Bingo!

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+McKinsey & Company has a good assessment of social media in their quarterly journal article “Demystifying social media.” The chart you see here shows a visual representation of key points in the article. It’s good and something I would guess will make its way into the PowerPoint decks of anyone doing a presentation to the […]

Dilbert’s unique take on the mini-tablet market

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Humour aside, a “bad tablet and an even worse phone”? In my experience, an excellent tablet but probably not good as a phone. Much depends on what you want to use such a device for. I have a Dell Streak (the original 5-incher) and I’m testing a Samsung Galaxy Note, about the same size as […]

My Blackberry is (still) not working

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I first posted this video satire about the Blackberry (and Apple) smartphone by comedians Harry Enfield and Ronnie Corbett last December. In light of the continuing serious downtime issues with RIM’s Blackberry network, affecting users worldwide, it seems exceptionally apt to take another look. (If you don’t see the video embedded above, watch it at […]