At the intersection of business, communication and technology. And shiny new objects.
Faced with the problem of how to reconcile arranging a press conference for a VIP with the lack of a hard news story, independent communications consultancy Keene Communications adopted a different approach, one that might interest you. Guest writer Michael White explains. This is a story of why we chose to replace a press conference [...]
“Content marketing” is a phrase to get accustomed to, if you’re not familiar with it already. It elevates the humble-sounding crafts of copywriting, video-making, writing blog posts, email newsletters and other methods of content creation and marketing that we’re used to onto an entirely new level. That level is where the new game of business [...]
Steven J. Vaughan-Nichols explains how the new Google+ naming system will work, enabling business people and business brands to have custom URLs: short, easy-to-remember web addresses that should make it easier to find a business profile or page on Google+. For instance, instead of going to https://plus.google.com/111717275116289870961 to get to the Ford Motor Company on [...]
If you organize conferences and similar events, your future in terms of how you organize and price your events just got really interesting. If you’re a conference-goer, events that might be out of reach to you for reasons of distance and/or total cost including travel and accommodation, just got equally interesting. It’s all down to [...]
Our first FIR Live broadcast on the web in real time via YouTube took place on Saturday June 16 to address the topic of influencer marketing. FIR hosts Shel Holtz and Neville Hobson led a discussion with an all-star panel comprising influential opinion leaders in the US and the UK: David Armano EVP, Global Innovation [...]
The Financial Times’ post on Google+ yesterday was understated yet powerful: Today the Financial Times has reached 1m Google+ followers… Just three months ago, a survey reported that of all British national newspapers with a presence on Google’s social network, the FT was the leader in terms of numbers of followers – meaning, people who [...]
A very neat idea from Google – a game to raise awareness of, and educate you about, Google Maps. Cube runs in your browser (ideally Google Chrome). You play it by completing levels that set you navigational challenges in various cities around the world. I just completed the first level, navigating to a bowling venue [...]
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