More possibilities with extended-time live video from Google+

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Wow – now you can do a Google Hangout On Air (a live video broadcast) for up to 8 hours! That’s a huge amount of additional time from the previous 1-hour-maximum you had. And remember: up to 8 hours means just that – you don’t have to do 8 whole hours. Oh what possibilities! Here […]

Think of the new Gmail/Google+ features as part of the identity jigsaw

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Last week, Google announced the addition of an interesting new feature to Gmail – the ability for people you know on Google+ to email you even if they don’t have your email address. And vice-versa. I first heard about it through seeing posts and reports galore about “how to disable Google’s new Gmail feature,” clearly […]

Getting personal with a custom Google+ address

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Ever since Google introduced Google+ in 2011, a big frustration for many users of the embryonic social network was letting people know where to find them. That means a web address or URL: something you can let people know about so that it’s easy for them to find you on Google+. Except that it wasn’t […]

The difference between America and Europe

Reshared post from The Economist: Today’s #Dailychart shows how entrepreneurship differs wildly among countries. America is an engine of innovation, as attested by the upcoming public listing of Twitter, which aims to fetch a cool $1 billion. How do other countries rank in terms of entrepreneurship? Sadly, not so well http://econ.st/1f62ZQG View this post on Google+ Many of […]

The over-arching strategy for Google+

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One of the characteristics of any conversation about Google+ is a view that not many people actually use it – mostly the “users” versus “active users” argument – and how it will fail as it’s not like Facebook or Twitter as a social network. Speaking as an “active user” since Google field trialled Google+ in […]

Google makes it easier for people to find and amplify trusted content

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Of two new Google+ features announced yesterday by Google – authorship attribution and embedding posts – the latter caught my imagination straightaway. If you want to embed a post published publicly on Google+, you can now embed that content in your own blog or website by simply adding a few pieces of code. Making it […]

Connecting content and the social conversations

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A topic Shel and I discuss in this week’s FIR podcast episode 715 is commenting on blogs. More specifically, about the conversation that can happen in response to a post someone writes and publishes on a blog, and where the conversation actually takes place. Increasingly, it’s not on the blog itself – it’s on Twitter, […]

Can Google Hangouts replace press conferences?

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Faced with the problem of how to reconcile arranging a press conference for a VIP with the lack of a hard news story, independent communications consultancy Keene Communications adopted a different approach, one that might interest you. Guest writer Michael White explains. This is a story of why we chose to replace a press conference […]

Author rank a key element in content marketing

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“Content marketing” is a phrase to get accustomed to, if you’re not familiar with it already. It elevates the humble-sounding crafts of copywriting, video-making, writing blog posts, email newsletters and other methods of content creation and marketing that we’re used to onto an entirely new level. That level is where the new game of business […]