The 2012 Olympics: tech on a huge scale

london2012team

When you’re sitting in front of your widescreen HD television in July 2012 to enjoy two weeks of the 2012 Olympic Games, spare a thought for the huge technology infrastructure that will enable you to get images and sound as well as up-to-the-minute instant results, rankings and other metrics about each and every event, the participants and more, all without a second thought.

Mike Butcher interviews Gerry Pennell, CIO of London 2012, who provides some choice insights into the scope and scale of what he’s aiming to deliver between now and the opening ceremony at the London stadium on July 27, 2012 – that’s 288 days from now.

[...] people live tweeting a race is less of an issue to him than making sure the media gets all the results of the events in realtime. A lot of new software architecture has been created for this for the Olympics and there’s going to be a new Olympic Data Feed, an XML feed for the media and rights holders, which subsequent events will make use of. A new Commentator Information System (CIS) means realtime results rather than TV cameras picking up crowds cheering before the results appear on screen.

“We’ll also be developing some iOS, Android, RIM and Windows 7 applications [to] deliver various things” he says, adding that more will be revealed about this apps in due course.

[...] The sheer scale of the tech aspects of the Olympics have to be read to be believed.

The 16 days of the Olympics games and 12 days of the Paralympics will see 450 technologists keep 180 servers and 1160 PCs and laptops running 24/7. There are 92 buildings to be connected and BT is investing 640,000 man hours in the project. A volunteer portal created by Atos Origin will manage volunteer staff of up to 70,000 during the games. A radio trunked network from British company Airwave will will be used by stewards and the emergency services, and will act as a backup mobile network if anything goes wrong.

(Also read London warned Olympic games may mean mobile phone ‘capacity crunch’ in the Guardian last month.)

Worldwide IT partner Atos Origin says the first IT professionals are already working full time to design the IT infrastructure and systems that will process the accreditation badges for the 200,000 members of the Olympic Family; manage staffing rotas and deliver the results to the world in less than a second.

They add:

For the London 2012 Games, we predict that technology will play a bigger role in two areas. Firstly, in improving access to information as audiences worldwide expect more detailed and colourful information to be delivered, as it happens, to an increasingly complex network of channels. Secondly, the technology infrastructure will also enable a sustainable Olympic Games.

Think also of the opportunity for terrorists to cause disruption on a global scale: massive denial of service attacks, for instance, or introducing viruses or malware into the computer systems. Part of all the preparations include preparations now for cyber attack tests for the games’ computer systems that will take place next year.

Maybe the success of it all will be judged by how you don’t think about all that effort in the background leading up to the events next year.

Seamless is how it should be so you can concentrate on the sport.

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The army’s first-person shooter recruiter

rightchoice

With its mixture of live-action video featuring real soldiers in combat and a first-person shooter games interface, Start Thinking Soldier is a powerful indicator of what it might be like as a soldier in a combat situation, presented in a way likely to appeal to an age group the British Army is targeting: mid teens to mid 20s.

The game is one part of an integrated recruitment campaign embracing television, radio, print, direct mail and online, as digital agency Skive explains:

army-skive

I took a look at the game last night and played through most of the first mission. While the first-person shooter element of the game really is very good indeed – gameplay is a reasonably seamless experience with terrific video and believable battlefield audio quality – what impresses me most is the conditional storyline as expressed in the video segments which connect all the pieces.

I say ‘conditional’ as when you’re presented with choices to make, you get different video segments depending on which choice you select.

As BrandRepublic describes it:

The first mission features an explosives factory in the desert. Viewers are given the options: to burst in through the doors, to carry out an air strike or to blow a hole in the wall. Each commercial concludes with a voice-over stating: ‘Show us your Army skills….Start Thinking Soldier. Online.’

Once online, participants pick one of the options and are given immediate feedback on their decision. From there it is possible to take part in a whole range of online challenges, reminiscent of the video game Doom, that test a variety of skills including observation, problem solving, intelligence, memory, navigation, and awareness – all resulting in detailed feedback on your own performance and natural skills and weaknesses.

The Doom simile is not bad although remember that the game is representative of real-world combat rather than zapping aliens.

The whole thing is very well done: congratulations to the Army and to producers Publicis and Skive.

Social media and the 2008 Olympic Games

beijing2008logo The opening ceremony for the 2008 Olympic Games in Beijing gets underway at midday GMT today, an event that will be broadcast live on television across the world.

During the next two weeks, you’ll be hard pressed to avoid seeing and hearing about the Olympic Games whenever you turn on the TV or radio or pick up a newspaper at the newsstand.

For sports fans (and anyone else like me who simply enjoys watching a series of such spectacular events that celebrate what people can achieve), this will be an amazing two weeks.

So the mainstream media – and especially television – is the place to go, so to speak, to catch the full audio-visual majesty of these games.

I can see my PVR working overtime during these Olympics.

I’m also interested in the niche views – what individuals are experiencing that won’t make the mainstream coverage; what those individuals think about what they’re experiencing and how they interpret events.

Social media is the perfect means to do that. I have my RSS alert for blogs set up plus some specific keyword watches in FeedDemon. I’ve also subscribed to the special Olympics coverage at Global Voices which I’m sure will have some really interesting content.

I’ve done little more than that at the moment as the sheer volume of content out there is already almost overwhelming.

ReadWriteWeb has a couple of good posts about social media and the Olympics, about video and mobile. All a bit too US centric for me but useful nevertheless.

For my video consumption, I’ll be paying most attention to three resources:

  1. The BBC’s Olympics coverage on TV as well as online (the reporters’ Olympics blog in particular) to get the mainstream media perspective.
  2. To complement that, I’ll be checking in to the Qik 2008 Olympics event page which will aggregate live video from qikkers in Beijing broadcasting from their mobile phones. Unfiltered views, should be interesting.
  3. I’ll also be checking the official Beijing Olympics 2008 YouTube Channel to see what filtered video content looks like.

And of course, there’s Twitter.

So many individual people will be tweeting and there’ll be no shortage of instant commentary and opinion.

One neat idea focused on today is #080808, an initiative from a group of Chinese bloggers:

8 is a lucky number for the Chinese, and 08/08/08 is definitely a very special day. Twitter users can add the hashtag #080808 to all your tweets about Beijing Olympics on the 08/08/08. Currently if you search for #080808, you can see a new #080808 tweet coming up every 0.5 seconds!

Plenty to get stuck into.

What resources are you using to keep with with the 2008 Olympics?

Help the geek get the glory

serverquest

If you yearn for the simpler geeky days when MS-DOS and 640K of RAM ruled, along with pixelated images on VGA monitors, you’ll likely appreciate the Server Quest game.

Although geared towards the IT crowd, this web-based game to promote Microsoft TechNet will have appeal for anyone with a nostalgic look over the shoulder to those less complex computing experiences.

In the game, modelled after the classic adventure games of the early nineties, you play as Matt Berg, an IT pro struggling to keep the office logged on and booted up, all while avoiding the arrogant sales guy, Chase.

If you’re experienced enough to solve the puzzles and uncover some of the many tech and pop culture-themed Easter Eggs hidden in the game, you’ll help the geek get the glory.

Have fun!

So, why I am writing about this? you might wonder.

Wholly due to an effective PR pitch from Nick Iannitti at Fuel Industries, an agency in Ottawa, Canada, specializing in online entertainment.

Nick’s email to me yesterday struck the right chord with its well-written content which hit the spot as far as my interest is concerned.

Conversational, concise, to the point and with a good subject line in the email – a good start to a PR pitch by email that has a good chance of getting noticed.

Well, I noticed. Just shows what a bit of thought, imagination and some common sense can do.

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